Television

Sahara in global partnership with Int Hockey Federation

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2015/12/02/Untitled-1_16.jpg?itok=3k8Mikh5

MUMBAI: After conquering the hearts of millions of hockey lovers in India, Sahara India Pariwar has joined hands with Federation Internationale de Hockey (FIH), the world's apex body for Hockey.



Sahara has now become the fourth global partner of the Federation and has clinched a three year deal all set to be finalized by the end of this month.



As a global partner, Sahara India Pariwar will join FIH's three global partners, BDO International, Rabobank and Samsung. Sahara will also be getting title rights and branding opportunities at major FIH tournaments, till the men's and women's World Cup in 2006.



The FIH, as the sole international governing body of Hockey, retains overall responsibility for hockey worldwide, which includes the rules of hockey, umpiring, coaching, the global development and promotion of the sport. It also possesses the rights for all world level hockey competitions and to sanction and stage such sporting events.



As a result of this partnership, Sahara India Pariwar will enjoy prominent brand visibility in other major international tournaments like the Mens and the Women's World Cups and Champion Trophies, including title rights to the Mens Champions Trophies in 2005 and 2006.



Sahara India Pariwar chairman Subrata Roy said, "Hockey is the national game of India. We would do everything possible within our parameters to bring back the lost glory of this game, within our nation as well as internationally. We want to see the national game of India prospering worldwide. This significant deal with FIH will not only help us promote hockey as a game globally but will also go a long way in promoting Indian hockey globally. This is a very positive step towards a brighter future of hockey."



Global Hockey Partnership director Henk Westerlaken said, "I am delighted that the initial success of the Global Hockey Partnership has been capitalized upon by the consortium reaching full strength. I look forward to welcoming Sahara personally and to working with them to assist hockey's promotion and worldwide development."



FIH President, Els van Breda Vriesman commented, "This is another huge step for the promotion of world hockey. Sahara India Pariwar's involvement as a Global Partner demonstrates hockey's ability to attract the backing of major multi-national organisations throughout the hockey world. Coupled with the resurgent enthusiasm in Indian hockey, with their qualification at Madrid to the Athens Olympics, the addition of a major Indian corporation to the hockey's Global Partnership can only strengthen hockey's renaissance in India."



The sponsorship was brokered by Leisure Sports Management (LSM) MD S S Dasgupta. Dasgupta said, "Sahara India Pariwar, over the years, has grown not only to become a top company in India but also one of the very best in the whole world. As part of their global outlook Sahara now join hands with FIH. We at LSM feel proud to have played a significant role in this tie-up."



Established with founder members BDO International and Rabobank at the beginning of 2003, the Global Hockey partnership began as a sponsorship consortium of up to four partners. Samsung joined the partnership in August last year and with Sahara; the consortium has now reached its maximum number of places for its first term of 2003-2006. The Global Hockey Partnership has enabled FIH to develop a central, global sponsorship of major hockey events for the first time in its history.



The revenue from the Global Partners sponsorship will directly benefit host organisers of FIHs major events and will also be used by FIH to improve the events quality and profile, by enhancing spectator facilities, TV production and youth activities.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/24/mix%20%281%29.jpg?itok=RadP7NjK
Sony Mix's 'Media Ke Surtaj' season 2 ends amid fanfare

The Grand Finale of the second season of ‘Media Ke Surtaj’ was held on Friday at Bungalow 9 in Mumbai. Organized by SPN’s music cluster channels, Sony MIX and Sony Rox HD and hosted by RJ Salil.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/24/cnn%20%281%29.jpg?itok=fKi-fUKD
CNN-News18 revamp part two: 'India 360' & 'The Crux' launched

With an aim to provide differentiated content to viewers, CNN-News18 recently initiated a revamp of its primetime with the launch of new shows - Face-Off At 9 at 9 PM and Viewpoint at 10 PM. Continuing with this process, the channel will unveil two more shows starting tonight at 8 PM with India...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/24/cr%20%281%29.jpg?itok=63uALTqU
'Cristiano Ronaldo' & 'Sleeping Giant' to be premiered on Discovery

MUMBAI: Discovery is set to excite the audience in India by bringing the amazing stories of footballing legends to viewer’s screens across India. Cristiano Ronaldo - The world at his feet and Sleeping Giant – An Indian football story are the two movies Discovery will premiere under its recently...

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/24/brai%20%281%29.jpg?itok=Z-gKCljn
Tata Comm building global cloud-based media platform for VICE Media

MUMBAI: Tata Communications is building a global cloud-based media platform for VICE Media to enable the company’s producers and editors around the world to collaborate as if they were together in the same location. This represents a major shift in how VICE Media’s 5,000 employees work together....

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/24/GRB.jpg?itok=8aaGUN1Y
GRB brings Disney docu to UK & Japan, slate of docus to Germany

MUMBAI: GRB Entertainment has announced the sale of several of its top-selling docs to broadcasters in the UK, Germany, and Japan.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/24/Ekta%20Kapoor.jpg?itok=6xz7ukkM
Balaji seeks shareholder nod for consolidation of prod biz

BENGALURU: In September last year, the Balaji Telefilms Limited (BTL) board had approved the demerger of the film production business of Balaji Motion Pictures Limited (BMPL) and merger of Bolt Media Limited (Bolt) with the company. Both the companies are wholly owned subsidiaries of BTL. With...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/24/IPL.jpg?itok=auSlXz26
IPL 10 ramps up Sony channels ratings to numero uno position

BENGALURU: IPL 10 commenced on 5 April 2017. Just three days of the tenth season of the Indian Premier League cricket had catapulted Sony Pictures Networks India Private Limited (SPN) Hindi Movies channel Sony max to numero uno postion in the Hindi Movies genre for week 14 of 2017 (Broadcast...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/22/Julia-Phelps.jpg?itok=E9GpScQg
Viacom names Julia Phelps as SVP comm & culture

Viacom Inc. has announced that Julia Phelps has been promoted to Senior Vice President, Communications & Culture. In the newly created role, Phelps will serve on the company’s senior executive team and lead corporate communications, corporate marketing and culture. Most recently, Phelps led...

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/22/Banatwalla-Shah-Hota_0.jpg?itok=39m1PqgF
Star World: Banatwalla, Shah, Hota & Prasad to battle it out in 'Game of Thrones' debate

MUMBAI: With season 7 set to launch soon, Game of Thrones fever has gripped the world yet again with fans speculating to see who will win the Iron Throne and who will die trying. Adding to this electrifying atmosphere, the country’s leading English entertainment channel, Star World will be hosting...

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories