Television

Sahara in global partnership with Int Hockey Federation

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2015/12/02/Untitled-1_16.jpg?itok=P_KW9wXi

MUMBAI: After conquering the hearts of millions of hockey lovers in India, Sahara India Pariwar has joined hands with Federation Internationale de Hockey (FIH), the world's apex body for Hockey.



Sahara has now become the fourth global partner of the Federation and has clinched a three year deal all set to be finalized by the end of this month.



As a global partner, Sahara India Pariwar will join FIH's three global partners, BDO International, Rabobank and Samsung. Sahara will also be getting title rights and branding opportunities at major FIH tournaments, till the men's and women's World Cup in 2006.



The FIH, as the sole international governing body of Hockey, retains overall responsibility for hockey worldwide, which includes the rules of hockey, umpiring, coaching, the global development and promotion of the sport. It also possesses the rights for all world level hockey competitions and to sanction and stage such sporting events.



As a result of this partnership, Sahara India Pariwar will enjoy prominent brand visibility in other major international tournaments like the Mens and the Women's World Cups and Champion Trophies, including title rights to the Mens Champions Trophies in 2005 and 2006.



Sahara India Pariwar chairman Subrata Roy said, "Hockey is the national game of India. We would do everything possible within our parameters to bring back the lost glory of this game, within our nation as well as internationally. We want to see the national game of India prospering worldwide. This significant deal with FIH will not only help us promote hockey as a game globally but will also go a long way in promoting Indian hockey globally. This is a very positive step towards a brighter future of hockey."



Global Hockey Partnership director Henk Westerlaken said, "I am delighted that the initial success of the Global Hockey Partnership has been capitalized upon by the consortium reaching full strength. I look forward to welcoming Sahara personally and to working with them to assist hockey's promotion and worldwide development."



FIH President, Els van Breda Vriesman commented, "This is another huge step for the promotion of world hockey. Sahara India Pariwar's involvement as a Global Partner demonstrates hockey's ability to attract the backing of major multi-national organisations throughout the hockey world. Coupled with the resurgent enthusiasm in Indian hockey, with their qualification at Madrid to the Athens Olympics, the addition of a major Indian corporation to the hockey's Global Partnership can only strengthen hockey's renaissance in India."



The sponsorship was brokered by Leisure Sports Management (LSM) MD S S Dasgupta. Dasgupta said, "Sahara India Pariwar, over the years, has grown not only to become a top company in India but also one of the very best in the whole world. As part of their global outlook Sahara now join hands with FIH. We at LSM feel proud to have played a significant role in this tie-up."



Established with founder members BDO International and Rabobank at the beginning of 2003, the Global Hockey partnership began as a sponsorship consortium of up to four partners. Samsung joined the partnership in August last year and with Sahara; the consortium has now reached its maximum number of places for its first term of 2003-2006. The Global Hockey Partnership has enabled FIH to develop a central, global sponsorship of major hockey events for the first time in its history.



The revenue from the Global Partners sponsorship will directly benefit host organisers of FIHs major events and will also be used by FIH to improve the events quality and profile, by enhancing spectator facilities, TV production and youth activities.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/05/Rajesh-Kaul.jpg?itok=7vwve68i
El Clasico among most viewed global annual sporting events, says Sony's Rajesh Kaul

MUMBAI: Spain’s leading football league La Liga’s official broadcasters in India -- Sony Pictures Networks India president, distribution and sports Rajesh Kaul has said that El Clasico was among the most viewed annual sporting events in the world and they enabled football fans who could not watch...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/05/White-Highway.jpg?itok=LL3E4p7T
Discovery A-Pac, Hubu & Looking Glass acquire lifestyle, sports & wildlife programmes from GRB

MUMBAI: GRB Entertainment has announced sales to Discovery Asia-Pacific, Hubu Media, and Looking Glass International for a variety of titles spanning lifestyle, wildlife, and sports.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/03/Pankaj-Sourav_0.jpg?itok=-MGetI3Q
World Billiards Championship to be telecast live on digital media

MUMBAI: Sports app Sports Flashes has tied up with Billiards & Snooker Federation of India (BSFI) to telecast the IBSF World Billiards Championship live. The championship will be taking place in Bengaluru from December 5 to 12. The eight-day championship that includes the Points format and the...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/star-plus-800x800.jpg?itok=skBw-Vyj
Star Plus leads in traditional entertainment media brand category: Study

In an industry study conducted by Vidooly, it is observed that Facebook could be a great platform for aspiring video creators in the country. They can then incorporate it in their overall content strategy and try to leverage other platforms like YouTube, Twitter and Instagram.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/discovery-800x800.jpg?itok=0Nm7MzL-
Discovery to air 'River Monsters' throughout December

Freshwater detective, biologist and extreme angler Jeremy Wade has spent three decades traveling the world’s waterways in search of man-eaters that lurk beneath the surface of rivers and lakes in some of the most inhospitable locations in the world.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/tv-today-800x800.jpg?itok=S95bd2jx
Q2-17: TV Today Network topline up

BENGALURU: TV Today Network Limited (TVTN) reported 5.1 per cent increase in standalone revenue (TIO) for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding quarter of the previous year (Q2-16). Standalone profit after tax (PAT) however declined 4.1 per...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/monisha-800x800.jpg?itok=Z2ntYoIO
Discovery appoints FremantleMedia's Monisha Jaising Vaid

Discovery Networks is on a hiring spree. In its endeavour to accelerate growth and embrace opportunities beyond linear, Discovery Networks Asia-Pacific has now appointed Monisha Jaising Vaid as the director of original content for real world products. She joins from FremantleMedia India TV...

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/fremental-800x8000.jpg?itok=KYe2Um-i
Wentworth: Fremantlemedia International, Sky Deutschland tie up

FremantleMedia International (FMI) has announced it had secured a deal with German-speaking PayTV platform, Sky Deutschland, for the award-winning and critically-acclaimed prison drama, Wentworth.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/Amirzada-cast.jpg?itok=AdSC4XPM
Amirzada Nawab Khan's story to be telecast on Zee Yuva

MUMBAI: Maharashtra Police, one of the potent police forces in India, has come a long way from the decade of 80s when it lacked training & high-end precision weapons which is the norm of late. That decade was marked with the rise in crime and police’s main weapon were their networking skills...

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories