Television

Channels seek clarity, relevance from animation producers

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/05/17/Itv_9.jpg?itok=b8WvC8eJ

MUMBAI: One of the sessions at Frames focused on what content channels like Cartoon Networks, Disney expect from the production houses and studios.

Walt Disney Television International (South East Asia/Korea) VP, MD Raymund Miranda said, "From an editorial perspective the first thing that goes into our minds is does the product you are pitching fit the Disney brand? The Disney brand is family oriented and trustworthy. We have to be custodians of our brand

"The second tick mark is relevance to kids. For instance for our preschool block we check to see if the social and mechanical skills of the child are being addressed. We follow the principle of the whole child curriculum here. The third criteria are the brand values of the proposition being made by the production house. What is the story like? How is it being told? This includes not just the animation quality but also the dubbing, editing. The product should be able to occupy a special place in the heart of our viewers."

Turner Entertainment Networks Asia executive director programming and acquisitions Marc Buhaj said, "The product must be relevant to the 4-14 year block. I also urge the production houses to study the channels before pitching their products. That way they will get an idea of the direction the channels are moving in and what the different requirements are. The stories should also spark with positive and creative qualities. We also expect that the producer would have fully fleshed out the story idea in terms of the script, the pilot episodes before making the pitch."

He elaborated on how Cartoon Network works within different cultural contexts. For in the Philippines the American cultural context is prevalent. Therefore shows that succeeded in the US generally fare well there as well. Taiwan has the Japanese cultural context. "So you have Japanese anime like the Miyaki series. In Australia we get more bold and mischievous. For the Queen's birthday we had our characters not wearing pants. In India launching Pogo allowed to work on the live action platform like the movie Harry Potter. The name Cartoon Network implies just cartoons and nothing else."

Miranda said that Disney has had success working with local producers in Hong Kong on the interstitial video production Legends of the King of Fire. Each interstitial lasted for around five minutes. Channel ratings went up by 67 per cent and it is now being adopted by other markets. Buhaj added that choosing shows was not just a matter of whether it had enough legs. Scheduling becomes important. "We identify hot spots like Diwali and plan around them. Also when the kids have exams we do not plan premieres."

Publishing firm Mallard Media Services' Margaret Donald said that channels had a social responsibility towards kids. "I am disturbed that a lot of violence is being fed to kids under the action tag. Simplicity and integrity are key ingredients that go towards making a classic brand. There is a need for more wholesome material. We are looking to partner with Indian production companies."

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/20/Amazon_NEW.jpg?itok=KI9MRqO5
Amazon most advertised brand in BARC week 41

The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 6-12 October 2018. The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R) : 2+ Individuals.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/20/Marathi_BARC.jpg?itok=DUC_6K8L
No changes in Bhojpuri, Kannada, Marathi segments in BARC week 41

In the Bengali space, Jalsha Movies and Colors Bangla swapped their third and fourth positions in BARC data week 41. No changes were observed in the Bhojpuri, Kannada and Marathi segments. Moreover, Gemini TV and Zee Telugu swapped their second and third positions in the Telugu sector. Flowers TV...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/20/Anil%20Ambani.jpg?itok=4eNnBDRM
Anil Ambani’s Reliance sues NDTV for Rs 10,000 cr for Rafale coverage

NDTV has been sued for Rs 10,000 crore by Anil Ambani's Reliance Group in an Ahmedabad court for its reportage on the Rafale fighter jet deal. The lawsuit is filed against NDTV's weekly show, Truth vs Hype, which aired on 29 September.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/20/Arnab-Goswami.jpg?itok=HTFNEsfj
Republic TV leads English news genre in BARC week 41

Republic TV continued to lead the English news genre as per All India BARC data week 41. No changes were noticed this week in the English business news genre. Aaj Tak maintained its lead across every Hindi news genre for yet another week. Hindi news urban genre remained unchanged. Zee News dropped...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/20/BARC.jpg?itok=z6etjpSh
Star Utsav bags leadership in GEC (U+R) in BARC week 41

Star Utsav and Zee Anmol swapped their first and second positions in the Hindi (U+R) genre in Broadcast Audience Research Council (BARC) data for week 41 of 2018. Star Plus and Big Magic exchanged their eighth and ninth positions in the rural market. Star Bharat and Sony Sab swapped their fifth and...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/f1.jpg?itok=bHf3HxgX
Sony Pictures Networks India (SPN) extends exclusive television and digital rights partnership with ABB FIA Formula E championship

Sony Pictures Network India (SPN) will continue to broadcast each round of the ABB FIA Formula E Championship for a further two seasons across the Indian sub-continent - including India, Pakistan, Sri Lanka and Bangladesh.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/james.jpg?itok=kJ15Bp4y
James Gough’s innovative idea will be incubated with the intent to prototype it at Formula 1®’s Media & Technology Centre

Formula 1® Managing Director of Motorsports, Ross Brawn, and Mercedes-AMG Petronas Motorsport Driver, Lewis Hamilton, today crowned James Gough the winner of this year’s USD $50,000 F1® Innovation Prize at the FORMULA 1 PIRELLI 2018 UNITED STATES GRAND PRIX in Austin.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/flix.jpg?itok=OGsLbI9R
FLIX FIRST SCREENING: &flix makes October spookier with the multi-city theatrical premiere of Goosebumps 2: Haunted Halloween

&flix, the all-new destination for the most-awaited Hollywood blockbusters, brings the much-anticipated sequel Goosebumps 2: Haunted Halloween on Thursday, October 25

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/ganga.jpg?itok=rFc6bFbm
BIG Ganga Goes All Out to Delight Its Audience This Festive Season, Launches Engrossing Range of Shows

With the festive season right around the corner, BIG Ganga, the number one Bhojpuri channel in the Hindi heartland

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories