PWC strikes upbeat note on broadband, net advertising

MUMBAI: "Broadband as well as Net advertising has arrived, especially in Asia, and the popularity of paid web searches is growing." This was the tone adopted by Price Waterhouse Coopers Marcel Fenez this morning at Frames 2004 when he spoke on the emerging trends emerging in the global entertainment space.

The entertainment industry will grow at a compounded rate of just under five per cent in India, Fenez said. For India, he said that advertising would grow at 10 per cent a year. Internet related spending which is very low would also see a push. Global ad spending would reach the $375 billion mark by 2007. One thing that could affect the scenario was the uncertainty that still prevailed, citing the example of the recent train blast in Madrid. In Asia, ad growth will outpace GDP growth in the next 18 months. "That is not the case in the US and Europe."

For Asia, he predicted that television ad spend would grow faster than print this year. This would occur on account of the Olympics. Digital content would expand and with this, customers would migrate from one platform to the other. "The consumer will drive what happens to a particular delivery method" he added.

In Asia, he said that 169 million homes were broadband enabled. The global broadband universe will grow from a mere 42 million homes to over 400 million homes by the end of this year. The internet was the fastest growing segment at 15 per cent compounded annual growth. Multi channel television is growing at eight per cent. The great new for advertisers on the internet is that broadband shoppers spend more time online than those on dial up. Therefore the volume of internet advertising would grow after being stagnant in 2001-2002. Another important trend is in the video gaming arena where Sony's Playstation is making rapid strides. In the region this segment is poised for a growth of over nine per cent, he said.

On the flip side, he noted that piracy was happening to the tune of $1.2 billion a year. This activity isgrowing at 11 per cent a year. In China, the figure is as high as 95 per cent while in India it ranges from 25-50 per cent. "However it is heartening to see that the music companies are finally getting their act together. The prices of legitimate products is falling. The authorized file sharing activity will kick off in a big way in 2007."

Trai chairman Pradip Baijal stressed on the importance of the regulator focusing on growth. He said that the committee would be coming with a tariff regulation report on cable television in three months time. He also said that one of the challenges would be the framing of rules for interconnectivity. These would determine different relationships such as the one between the broadcaster and broadband operator.

Latest Reads
Star Sports EVP and marketing head Shubhranshu singh quits

MUMBAI: Star Sports Executive Vice President and Head Marketing Shubhranshu Singh has quit the company after a four-year stint.

Television TV Channels Sports
Discovery bags nine sponsors for Battle Ops

Battle Ops, Discovery Communications India’s (DCIN) integrated television and digital offering, has received a resounding response from the advertiser community. The show, which will premiere on Discovery Channel and Veer on 26th January, has already sold out with nine sponsors on board.

Television TV Channels Specialised and Niche
Splash and assemblage entertainment begin production on norm of the north sequel

Assemblage Entertainment, the feature-film focused CGI animation studio has begun production on the sequel of 2016 theatrical feature film Norm of the North, along with Splash Entertainment, Lionsgate and Dream Factory In many first-of-its times, it is unprecedented that an independent animated...

Television Production House Film Production
Vijendra Singh, Indian Boxing Champion associates with Pokerbaazi, one of India’s pioneer online poker platforms has signed Vijender Singh as its new brand ambassador. Prior to roping in Indian professional boxer, Indian film star, actor, and model, Sunny Leone was the face of the brand. By roping in boxing champion Vijeder Singh as its brand...

Television TV Channels Sports
COLORS INFINITY serves an intoxicating concoction of bollywood Besties, Gossip, Games

Make Saturday nights your date night with some of your favorite Bollywood best-friends, as COLORS INFINITY brings to you the latest season of the popular homegrown chat show Jeep presents BFFs with Vogue powered by Motorola and beauty partner, starting Saturday January 20, 2018 at 8pm on...

Television TV Channels English Entertainment
Experience first-hand India's historic Military Operation in a gripping new documentary

On 18 September 2016, four Jaish-e-Mohammad terrorists attacked an Indian Army Garrison in the town of Uri, Jammu and Kashmir. 19 Indian soldiers were martyred in the Fidayeen attack. Eleven days later

Television Production House Fiction
578 players to go under the hammer for IPL auction

The much-anticipated VIVO IPL 2018 player auction list is out with 578 players up for grabs. This big pool of cricketers, which comprises 360 Indians, will go under the hammer in Bengaluru on 27 and 28 January, 2018.

Television TV Channels Sports
BARC panel tampering: first arrests made

The Cyber Crime Police in Bengaluru, acting on a complaint filed by the Broadcast Research Council of India (BARC), has arrested five people allegedly for trying to tamper with the television viewership data generated and reported by BARC every week.

Television TV Channels Viewership
Cautious investments serve MTV Beats well

MUMBAI: When digital media made it easy for people to listen to songs anywhere anytime, it sounded like the death knell for music channels on TV. Years later, however, they continue to survive.

Television TV Channels Music and Youth

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories