Specials
×

Gen Next urged to improvise technology to revolutionise cinema

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/05/17/ficci.jpg?itok=PPrKPfrW

MUMBAI: The session "Cinema: NexGen" at the Ficci FRAMES 2004, began with the host CNBC TV 18 features editor Anuradha Sen Gupta introducing the distinguish line up of panelists - IMAX Theatre Systems, North Europe, Russia and Central Asia VP sales John M Schreiner, e-City Entertainment CEO Atul Goel, Hughes Communications' Shivaji Chatterjee, Mukta Adlabs Digital Exhibition Pvt Ltd CEO Dr Sunil Patil and Barco Digital Saurabh Malhotra.

Thereafter, Manmohan Shetty, giving a key note address, took over for a brief while to set the tone on how India needs to revolutionise cinema like Hollywood has. Generation Next must take up the cudgels in improvising technology, he opined.

Schreiner triggered off a long speech on how IMAX can do the trick. Since the session was sponsored by IMAX, the length of the speech did not come as a surprise. Neither did the contents which were full of praises for IMAX, which is in more than 235 theatrres in 35 nations. Schreiner further conveyed that Harry Potter and Prisoner of Azakaban will be released in June 2004.

Goel took it up to stress upon the need of cinema going digital. He said that this would allow the advertisers to choose a particular show to pitch in their products, unlike what we have now in celluloid cinema where the advertisers have to run their commercials for all shows on a booked day.

Chatterjee explained that digital cinema would reduce shipping delivery and assembly cost, enhance editing quality and introduce integrated billing. According to him, the key benefit would be better distribution, production per print would reduce from 50,000 to 10,000, distribution per screen would lower from $22000 to $450, and piracy would be controlled.

Patil elaborated on how the piracy would be controlled. He stated that, bu the time, the last print reaches in the B & C centres, seven to eight days have elapsed. This sets the tone for piracy. Why not have a system where all the prints are released in all the cinemas, simultaneously?

However when asked that why had the multiplexes not embraced digital cinema so far, the panelists had nothing more to offer than say that the rates they proposed were unaffordable to them. Thus, the million-dollar question: "How in India do you expect to reduce the ticket cost which is is the major most reason for piracy, if you are rooting for digital cinema?" remained unanswered.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/22/yearrr.jpg?itok=oWSG4-ps
2017 for infotainment and lifestyle channels

MUMBAI: The infotainment and lifestyle genres can’t compete with GECs when it comes to ratings but that doesn’t dampen the spirits of channel heads. New shows are constantly launched to engage the tight community of viewers that channels in the category command.

Specials Year Enders
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/17/year.jpg?itok=5GvcFiSh
2017 was a regulatory roller coaster and the ride continues

NEW DELHI: The year 2017 for the media industry certainly couldn’t be called easy from the point of doing business despite efforts and claims by the federal government that significant progress had been made in the regard.

Specials Year Enders
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/17/ye.jpg?itok=x24qJXmR
Guest column: Digital outlook for 2018

MUMBAI: The year 2017 is behind us and, as we peek into 2018, there is so much to look forward to. The digital landscape is so dynamic and ever-evolving that an annual trend-spotting article would be unfair. But still there are key areas where digital is heading and I can safely say that 2018 is...

Specials Year Enders
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/11/content.jpg?itok=_9GC25n5
Content segmentation defines English entertainment, movies in 2017

MUMBAI: It was the year of HD for English entertainment in India. Add to it, the bump up in the number of movie premieres and series that you could now see in better quality. Increased adoption of HD set top boxes encouraged broadcasters to go for HD. Content segmentation has emerged as a big...

Specials Year Enders
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/11/dth.jpg?itok=QkzMsFlZ
DTH's year of consolidation

MUMBAI: It would be safe to say that this was the year of the big DTH challenge. India’s cable TV multi system operators (MSOs) could not go into many phase IV areas and DTH stepped in wherever analogue broadcast signals were switched off following the crossing of the digital addressable system (...

Specials Year Enders
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/09/year.jpg?itok=Qc8RGGh9
2017 a year of rebranding and extending time slots for Hindi GECs

MUMBAI: The year 2017 was a roller-coaster ride for Hindi general entertainment channels (GEC) in the truest spirit of the term. The tussle for the top slot in the Broadcast Audience Research Council (BARC) ratings has seen pay TV and free-to-air (FTA) channels hold on tight to the rope.

Specials Year Enders
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/09/Untitled-1.jpg?itok=bmTRbT_m
The year of hiccups for marketers

MUMBAI: The year 2017 was when brands were unwillingly thrown into a roller-coaster ride only to emerge dizzy and faint. The highs weren’t enough to ride out the lows.

Specials Year Enders
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/04/ear.jpg?itok=jT2Q8mKD
2017: The year OTTs went regional in India

MUMBAI: Over-the-top (OTT) services were undoubtedly the centre of attraction in 2017. The boom in India’s internet users, mainly aided by the growth of Reliance Jio, ensured that OTT players got the right reception and target audience. Not just  mainstream TV broadcasters but even smaller players...

Specials Year Enders
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/03/year.jpg?itok=SbrfiYTZ
Making the news: A look at what news broadcasters did in 2017

MUMBAI: News channels were thrown into a storm of activity in 2017 with each player keeping up its oars to wade out of challenges that hit at them like ten-foot waves. With elections and sensational news driving up viewership at various points throughout the year, English news channels had to...

Specials Year Enders

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories