Indo Pak cooperation to extend to films, TV software

MUMBAI: A first ever joint venture in the arena of film production is the first most likely outcome of the visit of the Pakistani delegation to Frames 2004.

The delegation, however, is also keenly following up with production houses and broadcasters in India for joint productions in television software. "Thus far, Indian artistes have been crossing the border to act in Pakistani serials. It would be a better idea to tie up with production houses here to produce serials jointly," says Evernew Entertainment executive director Mohammed Jerjees Seja, a member of the delegation. 

The decision to go in for joint productions is not merely sentimental. Despite the fact that the Star channels are not available uniformly in Pakistan, Star Plus' Kyunki Saas Bhi Kabhi Bahu Thi tops the ratings charts in that country, although the predominant channel Geo TV rules the roost otherwise, he says. Seven private satellite channels arecurrently operational in the country, including Geo, ARY and Indus. 

Three channels have started recently, including a regional Sindhi channel. Seja estimates that five new channels, including a business channel and a regional channel in the Pushto language would commence operations this year. The joint film project, due to be announced at Frames 2004, will take technology from India and talent from Pakistan, says Evernew Entertainment chief executive Sajjad Gul. 

With the information and broadcasting minister R S Prasad offering a handshake with the neighbours in the arena of film production, the delegation from across the border should return with some tangible projects in its kitty. According to Seja, there is no official ban on Indian satellite channels and that 85 per cent of cable connected homes in Karachi receive Indian channels. The Pakistan government too has thrown open the DTH segment. Two private players, ARY and Geo are already in the fray while the government too intends to get into the arena, a la Prasar Bharati in this country.


Latest Reads
BIG Magic acquires 'Boonie Bears' exclusive FTA rights

BIG Magic has acquired exclusive FTA rights of ‘Boonie Bears’, the No.1 and most popular animated series in China. BIG Magic has renamed it ‘Babloo Dabloo’ for the Hindi viewing audience. Babloo Dabloo airs every Monday – Sunday 10 am – 11 am & 5 pm – 6 pm only on BIG Magic

Television TV Channels GECs
PBL: Setting stage for next big thing on Indian sporting landscape

India has witnessed the emergence of a multi-sports culture over the past few years. This significant development has come on the back of a promising display by Indian sportspersons across various disciplines, the meteoric rise of home grown leagues and the consequent widening of the fan base of...

Television TV Channels Sports
CNNMoney new section will be about the fastest growing economy; MoneyStream app launched

MUMBAI: Attracting 1.8 million average monthly page views, witnessing a 37 per cent growth in video consumption and 16 per cent in unique browsers month-on-month from India in less than a year’s time is not smooth. In its ambitious plan of global expansion, CNN Digital is leaving no stone unturned...

Television TV Channels News Broadcasting
Content a 'Game of Thrones'; AT&T's control over HBO, Cartoon Network, Warner Bros faces regulatory lens

The global media landscape is resulting in a new juggernaut as an internet and cable behemoth yesterday purchased an entertainment conglomerate making the former unmatched in its size and reach to consumers through home broadband, smartphones, satellite television and a battery of movies and cable...

Television TV Channels English Entertainment
US$ 4.5 bn expected from IPL rights; SC recommends accounts scrutiny

The Supreme Court on Friday froze all financial transactions between the BCCI and state cricket associations by directing the apex body not to disburse any funds till it resolves to abide by the Justice RM Lodha panel recommendations on reforms by 3 December . The top court ordered that none of...

Television TV Channels Sports
TVS Tyres is co-presenter for Asian Champions Trophy 2016

Continuing its strong connect with sports, TVS Tyres has associated with Asian Champions Trophy 2016 by becoming the co-presenter. The Asian Champions Trophy is one of the premier hockey tournaments, a much sought after annual international competition promising some great hockey action. This...

Television TV Channels Sports
Q2-17: Zee Learn declares maiden interim dividend

The board of directors of the Essel group’s education company Zee Learn Limited (ZLL) have declared a first time ever dividend of 5 percent per equity share of Re 1 each for the quarter ended 30 September 2016 (Q2-17, current quarter).

Television TV Channels Factual & Documentary
Whether BARC action can stop unethical practices?

MUMBAI: Can businesses and industries practise their art of selling fairly although they have 'Fair Practices' training during academic courses, workshops and several ISO and other certifications? There seems to be the fear of the lawman, and not the law in India. If the traffic cop is watching,...

Television TV Channels Viewership
TV Superhighway: beIN, Yaddo, AfricaXP have joined us, says Magine CEO Ambuj Goyal

CANNES; Magine has secured partnerships with four of the industry’s most exciting sports, documentary and entertainment content providers. Partnerships with beIN, the international media group and owner of MIRAMAX; Yaddo, the new documentary streaming service headed up by former head of The BBC’s...

Television TV Channels Factual & Documentary

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories