Television

Talk Show - Radio session yields little fruit

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/05/16/Itv_9.jpg?itok=Ljb9KnCO

MUMBAI: If last year's session on radio at Frames was a somber affair, this year's discussion was a lively self promotional exercise for the bigger private players, each gung ho on their respective strengths and USPs.

The morose air heavy with impending payments of license fees due again in a couple of months did not seem to mar the mood of either Radio Mirchi chief A P Parigi or Radio City heavyweight Sumantra Dutta, both of whom wove lengthy discourses on their own stations, while Red FM CEO Nishchint Chawla contented himself with a brief talk on the effectiveness of radio as an advertising option.

Perhaps it was the covert positive reference to the liberalisation of the radio sector by I&B minister R S Prasad that had a buoyant effect on the mood of the speakers and moderator Anish Trivedi alike.

The session, which set out to 'unravel the mystery of effective radio communication', found some ground realities in the speeches of Unilever's media planning head B. Venkataraman and Starcom India chief Ravi Kiran. While Venkatraman's claim that it was well nigh difficult to ascertain whether ad spots bought on radio were actually aired nettled Dutta into countering that it was equivalent to buying Rin (a Lever product) without being sure of its 'washes the whitest' claim, Kiran stressed on the need for more interactivity in the medium.

He also urged advertisers not to consider radio as an 'afterthought' medium, as, while it takes take to build reach, radio is a live medium, which does not restrict the imagination of the listener with visuals. As a solution to the continuing tussle between broadcasters and advertisers on monitoring the efficacy of radio as a medium, Venkataraman suggested the setting up of a joint industry body that would look into relevant issues.

Dutta, who spoke on concepts that would take FM in India forward, said that local audience deliveries are getting critical. "Radio needs to become fashionable, needs a social stamp of approval and content needs to be relevant, immediate and tailored to timebands," he said, pointing out that FM radio is no longer a community medium, but a one - on - one medium that needs to speak directly to the listener.

According to Dutta, FM radio today reaches 50 per cent of the population in the cities where FM is active. According to Venkataraman, homes with only a radio and no television set are 27 million in India. The numbers of radio are growing, the advertiser too is giving radio a serious thought, if Kiran and Venkataraman are to be believed. The turnout at the sessions on radio is growing bigger each year, pointed out Parigi, an indicator that interest in the medium is on the rise. 

Prasar Bharati CEO K S Sarma who was supposed to speak on public broadcaster All India Radio, however, could not make it to the session, leaving the field open for the private players to make their pitch.With the I&B ministry now poised favourably on the industry recommendations and the Ernst and Young report putting it high on the list of growth areas, radio is just gearing for a serious innings in the country.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/09/Haunting.jpg?itok=04TOpxwK
NBC-Universal buys 'paranormal' series from Bomanbridge

MUMBAI/ SINGAPORE: Bomanbridge Media, a Singapore-based content distribution and production agency, announced a series of paranormal series programme sales to NBC-Universal’s Syfy and Celestial.

Television Production House Fiction
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/09/Dayanidhi-Maran-800x800.jpg?itok=89LDOdFX
Sun TV security clearance review sought; two channels' cancellation stayed

NEW DELHI: A review has been sought by the information and broadcasting ministry from the home ministry about security clearance to Sun TV Network Ltd in view of the amended guidelines of that ministry. Union minister M Venkaiah Naidu told the Parliament yesterday that no reply had been received so...

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/09/Bomanbridge-KIDS.jpg?itok=UMib9PQF
Discovery Kids Asia ties up with Bomanbridge; acquires Emmy™, Parents’ Choice™ & Odd Squad (S1, 2)

MUMBAI/SINGAPORE: Bomanbridge Media, a Singapore-based content distribution and production agency announced the sale of multiple global award-winning kids’ education programs to Discovery Kids Asia, TVB Hong Kong and JEI TV Korea.

Television TV Channels Kids
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/08/Times-now.jpg?itok=ubBwhZqG
BARC week 48: News space witnesses drop in viewership

MUMBAI: Times Now witnessed a further decrease in its ratings though it remained as the undisputed leader in the English News space. The players in the English News genre witnessed mixed ratings this week.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/08/Kartikeya-Sharma_0.jpg?itok=mQiO2fLw
HC stays India News ratings suspension; BARC hints at continuing crusade

MUMBAI: Describing the suspension of India News ratings by BARC (Broadcast Audience Research Council India) as ‘arbitrary and illegal’ by an order dated 6 December, 2016, the Bombay High Court stayed the suspension of BARC ratings of India News. The court has stated that the suspension and...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/08/chrismax_0.jpg?itok=EMAukBYp
'This Is Us' Christmas special on Star World Premiere HD

MUMBAI: With Christmas right around the corner, Star World Premiere HD is all set to play Santa with the mid-season finale of This is Us. Titled Last Christmas, the episode will air this on 10 December at 10 pm.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/08/motu-patlu2.jpg?itok=hUHObclL
Motu Patlu slips; Nick maintains lead: BARC week 48

MUMBAI: Going by Broadcast Audience Research Council (BARC) India's all India (U+R) data for week 48 in NCCS All 4-14 Individuals category, Cartoon Network's Bhoot and Friends displaced Motu Patlu at the number one position.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/08/WION-Team1_1.jpg?itok=6E4lffoP
WION launch now formal; lists marquee shows

MUMBAI: After its soft launch in August this year, Zee Media Corporation Limited (ZMCL) English News Network, WION – World is One News has now been formally launched. Its formal launch with is followed by rolling out of a major marketing campaign aptly titled WION – Be One With the World.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/08/Creative-Image---Creed.jpg?itok=op5ZyDqH
Rocky is back with Creed premiere on Movies NOW

MUMBAI: Sylvester Stallone in his finest performance as Rocky Balboa will smash your TV screens with the TV premiere of 'Creed', this Sunday, 11 December, at 1pm and 9pm, on Movies NOW. For all action movie enthusiasts, the fight for the remote control would be well worth it with this Blockbuster...

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories