Crown Media's revenue rises by 29 per cent

MUMBAI: Crown Media which operates the Hallmark Channel has reported its operating results for the three months and year ended 31 December 2003.

For the full year the company's total net revenue increased by 29 per cent to $207.5 million from $161.0 million in the prior year. Ad revenues increased by 42 per cent to $98.1 million as compared to $69.1 million in 2002.

Hallmark Channel subscribers increased by 15 per cent to 113.3 million worldwide as of 31 December 2003, from 98.3 million subscribers on 31 December 2002. The channel ended the quarter with 56.0 million subscribers in the US and 57.3 million international subscribers across 122 countries.

The distribution number for Asia has been growing from 20 million subscribers by the end of 2002 to over 25 millions households by the end of 2003. In 2003, Hallmark expanded it's distribution in Hong Kong on two newly launched Pay TV platforms: Now Broadband TV and the Galaxy's ExTV. The company added that in this region, markets which experienced the most rapid growth last year included South East Asia, Hong Kong and Australia.

In the US, Hallmark Channel continued its rating success in the fourth quarter. In November and December, the network offered viewers holiday movies that attracted 12 million new viewers and led to all-time highs in ratings and impressions in all its key demographics in both total day and prime time for the day, the week, the month and the quarter. For the first time, Hallmark ranked among the top 10 out of all 52 add-supported cable networks in total day household ratings in December according to Nielsen Media Research. Building upon this success, Hallmark was again ranked ninth in January with a 0.7 household rating in total day out of all 52 ad-supported cable networks, tied with three other channels a release states.

Internationally the UK continues to be the highlight. Its share of viewing increased by 45 per cent in the fourth quarter of 2003 as compared to the prior year's quarter, according to the Broadcaster Audience Research Board. Hallmark UK is currently ranked sixth in the country among all multi-channel homes.

Crown Media president, CEO David Evans dwelt on how he planned keeping ahead of competition in Asia with the likes of HBO, Star Movies, AXN. He said, " We will continue to strengthen and differentiate our programming content that helps us keep pace with competition and challenges in the market. We will also be more creative for on-air and off-air promotion that revolves around programming content and sponsorship opportunities.

"The growth of subscription revenues is mainly a result of increased distribution in international markets, whereas the growth in advertising revenue is driven by the US market. The growth of library sales also contribute to the overall growth on revenues.

"Looking ahead to this year we see the ability to maintain this positive momentum in all areas. Hallmark US intends to drive its ratings with more original movies and mini-series, combined with the introduction of newly acquired classic series such as Magnum P.I. and Gilligan's Island. We intend to expand our distribution as we work with our cable and satellite partners, and focus on our top 37 US markets in a localised and coordinated effort with the 4,300 Hallmark Gold Crown stores.

"Internationally, we expect additional ratings gains, with the UK channel leading this improvement. We plan to continue to generate revenues from our film library and tightly manage our costs."

Latest Reads
Balesh Sharma becomes CEO of merged Vodafone-Idea entity

Vodafone Group and Aditya Birla Group have announced the proposed new leadership team of the merger between two major telecom operators of India - Vodafone India and Idea Cellular.

MAM Media and Advertising People
Center Fruit new campaign asks consumers to make their Mood Ting Tong

Getting bored? Center Fruit now comes to the rescue by making your mood ting tong! That is the new campaign message from Perfetti Van Melle India’s leading gum brand, Center Fruit. The campaign is based on the insight that all of us have unavoidable moments of boredom in our daily life, and a...

MAM Media and Advertising Ad Campaigns
The Breitling cinema squad with Brad Pitt,Charlize Theron, Adam Driver and Daniel Wu

Breitling is pleased to announce the gifted actors who are the members of the first Breitling squads. This imaginative idea involves creating three-person groups (the squads) whose members are all recognized masters in their respective professions. Rooted in the dynamic values of Breitling –...

MAM Marketing MAM
Vivo launches V9 with Aamir Khan

MUMBAI: Handset maker Vivo, has launched Vivo V9, its first flagship smartphone in India with the brand’s new India ambassador Aamir Khan. The phone is designed for the millennials who seek the best smartphone experience.

MAM Marketing Brands
Vice India raring to break into a sprint

MUMBAI: Vice India is betting big on its creative agency Virtue Worldwide, which has helped provide solutions to brands in several markets.  Among the brands under its banner are ABInBev, Samsung, Uber, Airbnb and Google. Now, the agency within the Shane Smith, Suroosh Alvi-founded outfit is...

MAM Marketing MAM
Catch Spices rolls out new TVC with Vidya Balan

MUMBAI: Catch Spices has rolled out a new spicy TVC with its brand ambassador, Vidya Balan. Catch Salts & Spices has been on the vanguard of Indian spices, adapting tradition and adding innovation. The brand enjoys a pivotal place in Indian kitchens. Repositioned with the tagline, ‘Catch ka...

MAM Media and Advertising Ad Campaigns
Unibic launches new campaign with mascot

MUMBAI: Unibic Foods, India’s 'real' cookie production company with one of the largest cookie manufacturing cookie facilities has ramped up its ongoing UBU campaign with some innovative additions.

MAM Media and Advertising Ad Campaigns
Jockey says play hard or don't in latest campaign

MUMBAI: Leading American inner-wear, active-wear and leisure-wear brand Jockey, has launched a new Jockey Athleisure campaign, for the range of outerwear for men and women which effectively blends active and leisurewear. Athleisure includes products like tracks, hoodies, jackets, t-shirts, tanktops...

MAM Media and Advertising Ad Campaigns
Duroflex launches a unique yawn sleep song

MUMBAI: This World Sleep Day, Duroflex and Happy mcgarrybowen launched a very different product that helps aid better sleep, The Duroflex Sleep Song.  Conceptualised and composed by Happy Mcgarrybowen, the Duroflex Sleep Song is an audio track specially composed to gently soothe the listener into...

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories