Balle Balle claims to have scaled up on TRP charts

MUMBAI: For India's first 24-hour non-stop Punjabi music channel- Balle-Balle, which launched on 14 October 2002, one and half years of existence has been quite rollicking one. Or so they claims.

While the channel isn't yet taking on the big guns of the music industry like MTV and Channel [V], it seems to be beaming ear to ear touting latest TRP ratings. The channel claims that it has delivered 50 per cent more viewership during prime time across all age group and is the most watched channel amongst the age group of 15-44.

Quoting the Tam data for the week 16 - 20 February '04 for SEC ABC in various age groups, the music channel claims that it is only channel whose viewership remains the same irrespective of whether Gurubani is aired or not.

AVG TVR ETC Punjabi Alpha Punjabi Balle Balle MH 1
Indv 25+        
Across the day 0.60 0.23 0.22 0.26
Minus Gurbani 0.30 0.21 0.21 0.14
Prime Time 0.26 0.37 0.30 0.14
Indv 15+        
Across the day  0.52 0.21 0.22 0.26
Minus Gurbani 0.29 0.25 0.22 0.16
Prime Time 0.25 0.34 0.29 0.18
Indv 4+        
Across the day  0.44 0.19 0.20 0.24
Minus Gurbani 0.25 0.18 0.20 0.15
Prime Time 0.31 0.32 0.30 0.19

According to the data disseminated by Balle Balle, the channel delivers 50 per cent more viewership during prime time across all age groups, the channel believes that it has a set of dedicated viewers. And is number one music channel during prime time.

While the sales pitch this time on for the channel will surely be about its ability to maintain and gradually build on its viewership base over the past one year, lets wait and watch what more they have on hand. 

Latest Reads
Sony Pictures Networks India (SPN) to telecast the India Tour of Ireland 2018 live and exclusive on SONY SIX and SONY TEN 3 channels

Sony Pictures Networks India (SPN) has announced that it has acquired the exclusive media rights to telecast the 2018 India Tour of Ireland that comprises two T20Is to be played on June 27 and June 29, 2018, in Malahide, Ireland.

Television TV Channels Sports
TLC to show Masterchef Canada season 5

TLC, a part of Discovery, has announced the telecast of the fifth season of the culinary competition series Masterchef Canada from 26 June in India.

Television TV Channels Factual & Documentary
&pictures to screen the Indian spy thriller ‘Naam Shabana’ on Saturday, 29th June at 9.30pm

A spinoff of the 2015 box office hit Baby, Naam Shabana follows the life and journey of a spy. Directed by Shivam Nair, the thriller features Taapsee Pannu as Shabana Khan along with Akshay Kumar, Prithviraj Sukumaran, Anupam Kher and Manoj Bajpayee essaying pivotal characters. &pictures, Naye...

Television TV Channels Movie Channels
Big Trunk Communications bags digital mandate of Discovery Kids channel in India

Big Trunk Communications, a Mumbai-based full-fledged creative digital agency, has acquired digital duties for Discovery Kids channel in India.The business was won as part of a pitch against leading digital agencies.

Television TV Channels Kids
Zee Tamil strengthens its weekend programming

MUMBAI: Zee Tamil, the tamil general entertainment channel of ZEEL, recently announced its decision to spruce up its fiction bands for weekends.

Television TV Channels Regional
Times Television Network elevates Nivedita Oak to DGM

Times Television Network (TTN) has elevated Nivedita Oak to deputy general manager - influence. Earlier, Oak was the regional head for Zoom, FCT and branded content. She has been working with the Times Network for the last 11 years.

Television TV Channels People
History TV18 to release third film in ‘Special Operations India' series

History TV18, a pan-Indian television channel, is to create a documentary on counter-terrorist operation at Pathankot air base named Special Operations India: Pathankot. This one-hour documentary will be aired on June 25 at 9 pm.

Television TV Channels Factual & Documentary
CNBC-TV18 successfully concludes the 8th edition of the ‘India Healthcare and Wellness Awards 2018’

NBC-TV18, India’s leading English business news channel along with ICICI Lombard hosted the 8th edition of the ‘Indian Healthcare and Wellness Awards 2018’ at The Grand Hyatt, Mumbai.

Television TV Channels News Broadcasting
MN+ to air Indian Television premier of ‘Tulip Fever’

MN+, the Gold Class of Hollywood Movies from the Times Network, brings to the viewers, for the first time on Indian television, the celebrated romantic historical saga– ‘Tulip Fever’. The movie will premiere on Sunday, 24th June at 1 pm and 9pm on MN+.

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories