Mainstream Data to distribute Bloomberg News worldwide

MUMBAI: US-based Global network solutions provider Mainstream Data has won the Bloomberg LP's global distribution platform account of Bloomberg News.

The New York-based global media company, Bloomberg LP, will use Mainstream's unique MediasNet distribution network - an Internet-based streaming protocol that provides real-time, guaranteed and secure data transmission.

Bloomberg is also installing Mainstream's Media Server at its customer sites, which is an input agnostic (Internet, leased circuit, or satellite) multimedia server that captures feeds, stores content locally and interfaces with end-user applications.

Bloomberg News' media relations team leader Dylan Cohen was quoted as saying, "Mainstream won the business because it can help Bloomberg News meet the ever-changing demands of our global newspaper customers better. We are now able to deliver to all our print media subscribers, a customised news feed that is tailored to their editorial system and will adapt as their needs change. Regardless of the language, location or technical requirements, Bloomberg now has a news feed solution that matches the real-time world in which we operate."

In addition to providing real time push delivery of Bloomberg News, Mainstream designed and hosts a website for Bloomberg that serves as backup to its MediasNet 'push' delivery network as well as a primary distribution medium for customers looking for a browser-based solution.

"We are pleased to have been selected by Bloomberg," said Mainstream Data president Scott Calder. "Our partnership with Bloomberg illustrates Mainstream's collaborative, customer-focused approach, allowing them to focus their resources on creating 'must have' content, while we take care of the 'bits and bytes' required to deliver it."

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