Television

MTV's gets vignettes back in-vogue with 'Desi Raj' and 'Page 3'

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/05/03/MTV_0.jpg?itok=TB0BRjRe

MUMBAI: Indian music for the soul and glitterati feast for the voyeuristic eye. That could possibly describes MTV's two new launches, MTV Page 3 and MTV Desi Raj.

Although both are 10-minute vignettes, the similarity ends there. While MTV Page 3 is a fun look at parties and the hip and happening do's, MTV Desi Raj takes the audience behind the scenes of the hottest gigs and bring them face to face with the creators of the Asian vibe.

"It is a 10-minute vignette, so it's breezy and basically gossipy in nature," MTV veejay Anusha offers an explanation.

In a bid to bring some more sizzle on the the small screen --- not that there is any dearth of of --- MTV's Page 3 will be stalking the night to indulge the fascination of young viewers with glimpses into the lives of the rich and famous, informs a company release.

So, whats new ? Isn't there already something like that on the television? "Not really!" avers Anusha.

"For starters, it is a vignette, so that sets it apart. On the other hand, it has got nothing to do with the party that we visit. We will give you a glimpse of the party but the show has more to do with the personalities that visit these parties. For example, for the inaugural episode we have visited Lakme India Fashion week. What we will be showing is not the usual LIFW coverage but we will give the viewers a sneak peek into the post event party that the electronic media hasn't covered," she added.

The channel claims that their crew, after elbowing for space with press photographers, will bring to the viewers real life images of the glitz and glam, the fun and frolic, the naughty going ons and the gossip of the beautiful and glamourous people.

Treated with MTV's brand of tongue-in-cheek humour, MTV Page 3 will air on Fridays at 10:45 pm.

Meanwhile VJ Nikhil Chinnapa will rediscover the Indian sound on MTV Desi Raj, every Friday at 10.30 pm.

The show will be profiling a hot destination for music, every week. The 10-minute show will take the audience behind the scenes of some of the hottest gigs and bring them face to face with the creators of the Asian vibe.

The first episode takes a look at how Indian sounds have consistently influenced western culture and music. "Guys like Ravi Shankar, Nitin Sahani, Talvin Singh, Apache Indian, Bally Sago can be credited with the reason that the Indian music even figured on the world music chart. These guys have surely paved the way for the rest like Outlandish, Rishi Rich, Punjabi MC," offered Chinnappa.

With the format based on storytelling, the inauguaral episode will look at the impact that Ravi Shankar had on global music, including his relationship with The Beatles.

"This has been the age of pop and hip hop. Of late, the music aficionados realised that the 4X4 beat of hip hop matched with that of Bhangra. And hence the popularity of the music," explained Chinnapa about the growing influence of Indian music.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/17/Pro_Wrestling.jpg?itok=ZIguV2M0
Pro Wrestling League rallies on North India viewership

MUMBAI: The third edition of the Pro Wrestling League (PWL) proved to be a hit among the younger viewers while attracting audiences of all age groups. Moreover, 77 per cent of the viewership came from North India for the season.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/16/banok.jpg?itok=BJ4ELatq
Catch the Superr Heropanti of bandbudh aur budbak only on Discovery Kids

Discovery Kids, the leading animation channel from Discovery Communications India, has launched its new series Bandbudh aur Budbak from 12th February. The show follows the fun school life adventures of two best friends, Badrinath and Buddhadeb who often land in trouble because of their antics but...

Television TV Channels Kids
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/16/inside_1.jpg?itok=Nlj7MQNa
Debates continue to reap rewards for Eng news channels on prime time

Prime-time shows on Indian English news channels have struggled to budge from their reliance on the debate format. In spite of access to new technologies, the content of the programming during the slot has largely remained the same. Even the allure of virtual reality (VR) and the latest production...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/16/sanam.jpg?itok=7Mgt1x9T
Celebrate the month of love with Dil Beats - a show curated by 'Sanam' on MTV Beats

February is shaping up to be an exciting month for the viewers of MTV Beats – the 24x7 Hindi Music TV channel with a new show line up of specially curated concepts, will be all about love and romance. Bringing alive its promise of providing an intense musical indulgence, MTV Beats brings the...

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/16/mtv.jpg?itok=dLCJ9jDD
Renault MTV Roadies Xtreme powered by OPPO co-powered by ID Shoes & Durex ups its ante with marquee sponsors for its milestone season

Having garnered an overwhelming response and appreciation year-on-year for fifteen long years, cult reality show, Roadies is back with its all new season, Roadies Xtreme.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/16/sun.jpg?itok=HlM0iofj
Sun TV, Star Maa only non-Hindi players in across genre list

BENGALURU: The Sun TV Network’s flagship Tamil GEC Sun TV and Star India’s flagship Telugu GEC Star Maa were the only non-Hindi channels among Broadcast Audience Research Council's (BARC) weekly list of top 10 channels across genre all India (U+R): 2+ Individuals for week 6 of 2018 (Saturday, 3...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/16/naagin_0.jpg?itok=LHoHVsCc
Higher taxes fail to dampen demand for Indian soaps in Sri Lanka

MUMBAI: In spite of stringent levies on imported content, the popularity of Indian shows is seeing an upward trend in the Sri Lankan market. Indian soaps have resonated well with audiences in the island nation, courtesy the flashier nature of the content in contrast to the rural and simple...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/15/btvi.jpg?itok=3WBlXY9Y
BTVI’s Financial Planner engages with audience on personal wealth creation

BTVI, India’s premiere English business news channel hosted the on-ground event ‘Financial Planner’ in Pune and Mumbai. The channel has introduced this on-ground interactive opportunity for its viewers where a financial expert helps them build a solid financial future.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/15/time-now.jpg?itok=qZBeAC2u
Ex-Times Now Anchor Shaheen Dawood joins iRealities as 'Lead Content Producer'

Former Times Now entertainment anchor Shaheen Dawood is now heading a large animation team at iRealities, one of the primeval and leading content production and marketing solutions company in Mumbai.

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories