MTV's gets vignettes back in-vogue with 'Desi Raj' and 'Page 3'

MUMBAI: Indian music for the soul and glitterati feast for the voyeuristic eye. That could possibly describes MTV's two new launches, MTV Page 3 and MTV Desi Raj.

Although both are 10-minute vignettes, the similarity ends there. While MTV Page 3 is a fun look at parties and the hip and happening do's, MTV Desi Raj takes the audience behind the scenes of the hottest gigs and bring them face to face with the creators of the Asian vibe.

"It is a 10-minute vignette, so it's breezy and basically gossipy in nature," MTV veejay Anusha offers an explanation.

In a bid to bring some more sizzle on the the small screen --- not that there is any dearth of of --- MTV's Page 3 will be stalking the night to indulge the fascination of young viewers with glimpses into the lives of the rich and famous, informs a company release.

So, whats new ? Isn't there already something like that on the television? "Not really!" avers Anusha.

"For starters, it is a vignette, so that sets it apart. On the other hand, it has got nothing to do with the party that we visit. We will give you a glimpse of the party but the show has more to do with the personalities that visit these parties. For example, for the inaugural episode we have visited Lakme India Fashion week. What we will be showing is not the usual LIFW coverage but we will give the viewers a sneak peek into the post event party that the electronic media hasn't covered," she added.

The channel claims that their crew, after elbowing for space with press photographers, will bring to the viewers real life images of the glitz and glam, the fun and frolic, the naughty going ons and the gossip of the beautiful and glamourous people.

Treated with MTV's brand of tongue-in-cheek humour, MTV Page 3 will air on Fridays at 10:45 pm.

Meanwhile VJ Nikhil Chinnapa will rediscover the Indian sound on MTV Desi Raj, every Friday at 10.30 pm.

The show will be profiling a hot destination for music, every week. The 10-minute show will take the audience behind the scenes of some of the hottest gigs and bring them face to face with the creators of the Asian vibe.

The first episode takes a look at how Indian sounds have consistently influenced western culture and music. "Guys like Ravi Shankar, Nitin Sahani, Talvin Singh, Apache Indian, Bally Sago can be credited with the reason that the Indian music even figured on the world music chart. These guys have surely paved the way for the rest like Outlandish, Rishi Rich, Punjabi MC," offered Chinnappa.

With the format based on storytelling, the inauguaral episode will look at the impact that Ravi Shankar had on global music, including his relationship with The Beatles.

"This has been the age of pop and hip hop. Of late, the music aficionados realised that the 4X4 beat of hip hop matched with that of Bhangra. And hence the popularity of the music," explained Chinnapa about the growing influence of Indian music.

Latest Reads
LimeRoad rewards loyal customers with new gold membership programme

To further enrich the shopping experience of its loyal customer-base and further deepen ties with them, LimeRoad, India’s online fashion platform, has announced its new loyalty programme titled “LimeRoad GOLD”.

Television TV Channels News Broadcasting
This Holi, enjoy ‘Colour Blast’ on Movies NOW

Movies Now, India’s destination for Hollywood Blockbusters, announces their vibrant line up of the biggest fantasy and animation films with a special property titled ‘Colour Blast’, to celebrate Holi.

Television TV Channels English Entertainment
CNN explores India’s Finest Travel Experiences with ‘Travel Trends India’

Whether it’s an ambitious road trip throughout Rajasthan or a luxurious stay at a Maharaja’s palace, India beckons to the traveler who is seeking experiences over photo-ops.

Television TV Channels News Broadcasting
Goquest Media Ventures picks up drama content from China, Thailand, Taiwan

Independent content distributor GoQuest Media Ventures announced a raft of new acquisitions from China, Thailand and Taiwan

Television Production House Fiction
Discovery Channel to premiere Todd Sampson’s Body Hack 2.0 from 25th March

Discovery Channel, India’s leading factual entertainment channel, is all set to premiere the second season of very popular series Body Hack 2.0 starting Monday, March 25 at 21:00 hrs.

Television TV Channels Factual @ Discovery
UC Ads Offers New Content Methods with the Rise of UC Content Ecology

UC Ads, part of Alibaba Digital Media and Entertainment Group, has announced launch of a bouquet of content marketing services for brands.

Television TV Channels News Broadcasting
English movies most benefitted genre in Chrome week 10

With an 8.99 per cent growth, the English movies genre has marked the highest opportunity to see (OTS) in week 10 of Chrome Data Analytics and Media.

Television TV Channels Viewership
ZEEL likely to sell 20% to Sony Corp

Japanese multinational conglomerate Sony Corp is in advanced talks with Subhash Chandra-promoted Zee Entertainment Enterprises Ltd (ZEEL) to buy a stake in the firm. As the company has been struggling to raise funds to pay huge debt, Chandra is looking to sell 20-25 per cent stake.

Television TV Channels GECs
If you have the Game, your Dream can have a Name: Star Sports launches a brand-new docuseries ‘Dream On’ as a lead up to VIVO IPL 2019

The 12th edition of VIVO IPL is all set to enthrall fans globally from March 23rd onwards. Adding to the excitement ahead of the world’s most-watched cricketing tournament, Star Sports, the official broadcaster of VIVO IPL has launched a brand-new docuseries – Dream On – Game Banayega Name.

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories