iWorld

Broadband erodes TV consumption in the UK

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/05/13/broadband.jpg?itok=BnFUqsnJ

MUMBAI: Is the idiot box scoring over the fare on broadband in terms of the number of hours being spent with it even today? Previous research had clearly revealed that television continues to rule. However, new research emerging in the UK indicates that TV's stranglehold is loosening. Users with high-speed broadband connections are switching off the TV in favour of using the internet for more than two hours a week.

A study condcuted by leading UK internet service provider Wanadoo Broadband, has revealed that consumers are spending more time on computers and less time watching TV, as broadband internet use erodes TV consumption in homes across the UK.

Called the Fishbowl 2 survey, it revealed that broadband users are online for almost twice as long (45 per cent) as narrowband users and that TV viewing is down by 12 per cent on the same period in 2002.

The study covered 1,000 people who were asked to record

their media consumption and preferences in a diary for two

weeks. Broadband emerged as the fastest growing medium in the home while TV, the fastest declining.

The survey shows that functional use of the internet is declining, with broadband users citing entertainment as their main reason for going online after 6pm. Broadband users also said the internet is the only medium to satisfy all their media needs -- including entertainment, news, music and gossip -- at once.

Wanadoo ad sales director Dave McCall pointed out that the findings only confirmed what the Internet industry has known for sometime.

"Broadband internet is slowly but surely eating into TV consumption," McCall was quoted as saying in a news report in the UK "Advertisers need to take notice of this now, because not only is broadband the fastest growing medium in the home, it is the only medium that has 100 per cent advertising presence, 100 per cent of the time."

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/22/paytm.jpg?itok=Ca6mzCQg
Paytm ranked among Top 50 global companies

India’s largest mobile payments platform Paytm’s instrumental role towards pioneering the cashless economy has been honored in American business magazine Fast Company’s annual ranking of the world’s ‘50 Most Innovative Companies’ for 2018. The company is among the only two Indian companies that...

iWorld e-commerce
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/22/netflix_0.jpg?itok=XFBAQz_D
Netflix and YG Entertainment to launch YG future strategy office Bigbang's Seungri

Netflix Inc., the world’s leading internet entertainment service, announced today that it is launching YG Future Strategy Office(FSO, working title), a new Netflix Original Series with YG Entertainment, home to some of Korea’s top talent. YG FSO will launch this year exclusively through Netflix.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/22/hotstar.jpg?itok=mXrsiSoQ
Video Lighting up Data and Smartphones, Says Hotstar

Releasing the first India Watch Report 2018, Hotstar, India’s leading premium streaming platform, today shared insights on the dramatic transformation sweeping the Internet landscape in India. In a first of its kind report for any streaming platform in the world, the service has disclosed usage...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/22/remix.jpg?itok=QDzr0v1g
Amazon Prime blends East, West in 'The Remix'

MUMBAI: Amazon Prime Video wants to hit the right chords with the music lovers of India. Its latest and third Indian original prime show The Remix wants to grab the eye of the music-loving spirit of the nation.  It is a spin-off challenge between DJs and singers to blend Indian and western music...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/21/google.jpg?itok=Urt0YMO6
Google launches support for tamil languages ads

Google India announced the launch of Tamil language support for its advertising products - Google AdWords and Google AdSense to support the Tamil language web publishers and also help advertisers to reach out to the large base of Internet users in Tamil. With this launch, Google has now scaled...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/21/arre_0.jpg?itok=XhWj_2tl
Arré Launches a music & comedy festival headlined by only women, called Arré Siren

This Women’s Day weekend in March, all roads will lead to Arré SIREN - Arré Earworm’s first big step into the live music and entertainment space, in partnership with celebrated world music songstress Zila Khan

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/21/oath.jpg?itok=b0EeY48d
Hooq announces release of first Hollywood original series

Hooq is marking its presence as one of the homes of Hollywood original series. The platform announced its first foray into Hollywood originals with Crackle’s The Oath. The series is debuting with all 10 episodes on 8 March 2018 in the US, and it will be fully available on Hooq after 24 hours, from...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/21/fox.jpg?itok=y7VY6gUZ
Fox News launches OTT platform

MUMBAI: Fox News is getting into the digital business with an upcoming over-the-top (OTT) platform called Fox Nation. It will launch in the fourth quarter of 2018. Fox Nation will show live exclusive daily streaming content and there will be long-form programming content that will be accessible...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/20/national.jpg?itok=Pprea-Q2
The National Inclusion Cup 2018 a CSR initiative of Sony Pictures Networks India

Sony Pictures Networks India (SPN) is proud to be sponsoring the 2nd edition of the National Inclusion Cup (NIC), which is the only national football tournament of its kind for underprivileged youth. The NIC is being held from 20th-23rd Feb’18 at Tiger Play, Lokhandwala, Mumbai and is organised in...

iWorld Over The Top Services

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories