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Called the Fishbowl 2 survey, it revealed that broadband users
are online for almost twice as long (45 per cent) as narrowband
users and that TV viewing is down by 12 per cent on the same period
in 2002.
The study covered 1,000 people who were asked to record
their media consumption and preferences in a diary for two
weeks. Broadband emerged as the fastest growing medium in the home
while TV, the fastest declining.
The survey shows that functional use of the internet is declining,
with broadband users citing entertainment as their main reason for
going online after 6pm. Broadband users also said the internet is
the only medium to satisfy all their media needs -- including entertainment,
news, music and gossip -- at once.
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