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According to Bloomberg Media head David Wachtel, data collected
from Spring 2004 MRI survey revealed that Bloomberg TV is the top
cable network in delivering the highest concentration of executives
making purchasing decisions for their companies, says a press release.
The MRI results echo similar findings from the 2003 Mendelsohn
Affluent Survey, which placed Bloomberg TV at the top among cable
networks measured when ranking median household income and median
total assets.
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