BroadcastAsia2004 to feature business, technology sessions and seminars

MUMBAI: Asia's premier electronic media event BroadcastAsia2004 will be conducting an international conference and a number of adjacent events to equip the industry with the latest technologies, trends and insights. Parallel business and technology sessions, an audio technology seminar and masterclass are some of the programmes organised as part of the event that is to be held in Singapore from 15 - 18 June.

The annual event BroadcastAsia gives the participating organisations ample opportunity to learn and network with the industry.

The session media asset management and information technology scheduled for 15 June will focus on maximising content to the user's advantage. The session will deal with media asset management and the use of information technology in content production. Audio restoration techniques to be held on 16 June will deal with techniques and methods for the preservation and restoration of audio material in sound archives. The session will be presented by the Asia-Pacific Broadcasting Union.

Digital lifestyles session on 16 June discuss on the use of digital processing in content preparation and delivery. The session also reviews the implementation and opportunities of interactivity and broadcasting via mobile TV, mobile phones and PDAs. Asian D-Cinema summit scheduled for 16 June aims to set the direction for the industry by addressing the key issues of business models, rights management, delivery modes and security. Experts from organisations like Eng Wah, GDC Technology, Mukta Adlabs and SingTel will be sharing their views and vision for digital cinema in Asia in this session.

Accountable management in broadcasting presented by Asia-Pacific Institute for Broadcasting Development aims at providing examples and best practices in broadcasting management in the scenario of media proliferation and technological changes. The session will be held on 16 June.

Digital content delivery will have participants examining case studies of digital television systems and networks. The Digital Audio Broadcasting (DAB) conference will highlight developments in the world of DAB through the experiences and success stories of leading DAB players in Asia and Europe. The eighth session will have a regulatory forum on the topic Mobile Broadcasting - Bane or Boon? All these three sessions are scheduled for 17 June.

On 18 June, there will be sessions titled digital radio, production tools and innovations, station/channel identity and planning of broadcasting projects . Digital radio will review and access the latest technologies that extend the traditional perception of radio broadcasting while production tools and innovations will explore new technical innovations and production opportunities. Station/channel identity will deal with the importance of TV channels having a clear and relevant identity according to its audience, as to promote its programmes. Planning of broadcasting projects will outline some of the basic concepts of planning for broadcasting projects and will focus on the requirements for a proper needs analysis.

The audio technology seminar to be held on 17 June is targeted at all audio professionals involved in mid-range live sound for studio, theatres & auditoriums. Chief Engineers roundtable on the same day is an interactive programme where participants can team up to design state-of-the-art broadcast systems to deliver new revenue streams. The post-production masterclass that will touch on the creative challenges in directing and producing animation in Asia will be held on 18 June.

The events graphite 2004 and VRCAI2004 will be co-located with BroadcastAsia 2004. The Graphite2004 conference will bring together people and technologies from a variety of locations and disciplines - to share ideas and form new partnerships in computer graphics and interactive techniques. VRCAI2004 will showcase the latest development of the state-of-the-art technology in the virtual reality continuum.

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