Zee's India's Best hits the television shelf

MUMBAI: The much awaited Zee's Cinestars Ki Khoj is all set to hit the television shelf. With the hunt for the two potential stars in its second phase, the event will be on air starting 2 July on every Friday and Saturday for an hour's duration in the 9 pm slot.

The telecast schedule for this event for the next 10 weeks, which essentially is phase one, will showcase the ecstasy, trauma, victory and defeat through 20 episodes.

In terms of what this whole concept has meant for Zee as a brand, Zee claims the following:

1. Brand recall value

2. Strengthened the connect the channel shares with the masses

3. Programming awareness

Also, this endeavour does not stop after the conclusion of this debut hunt, but is going to be an annual occurrence.

Speaking on the occasion Essel Corporate Group's vice president corporate brand development Ashish Kaul says, "In India people are passionate about two things films and cricket and India's Best was one such opportunity that helped us in reaching people and creating brand recall of Zee TV."

Looking at how the channel is going to be padding the whole event to make it a more interesting and novel watch, Zee has raked up a reality show which revolves around the final participants, in an attempt to get the viewer up close with the final participants. This reality show will be woven in with the second phase of the event where the finalists from all cities enter the semi and the final rounds of the best of the best.

As reported earlier, Zee's agenda is essentially to augment its weekend lineup as well as to tap the weekend viewers. A point to note here would be that Zee has juxtaposed its Cinestar Ki Khoj against Sony's Devi on Friday and Saakshi on Saturday. Also Star's Shararat, Ssshhh Koi Hai Darr on Friday and a feature film on Saturday.

Hence it's going to be interesting to see how much Zee is able to ramp up viewership in what some see as the steadily "dipping weekend viewership". At the very minimum, the first target would be to get a fair share of the weekend pie.

Latest Reads
Sony Marathi aims to fill need gap in the market

Sony is taking the plunge into the Marathi general entertainment market to compete with Zee Marathi, Zee Yuva, Colors Marathi and Star Pravah.

Television TV Channels Regional
NDTV India reverts to pay channel from FTA

NDTV has decided to convert its free to air (FTA) channel NDTV India as a pay channel with effect from 15 September. On 8 April 2016, NDTV India, the Hindi news channel, started its FTA journey. Prior to that, the channel was a paid service priced at Rs 3.37 on direct-to-home (DTH) and addressable...

Television TV Channels News Broadcasting
Mohamedali pulls no punches, ropes in Mike Tyson to launch the global Kumite 1 League

Kumite 1 League, the first global team Mixed Martial Arts league, is all set to host boxing legend Mike Tyson.

Television TV Channels Sports
Times NOW & Mirror Now announce a special line-up to celebrate the 72nd Independence Day

As India gears up to celebrate its 72nd Independence Day, India’s leading English news channels, Times Now & Mirror Now, announce their special programming line-up to celebrate the spirit of freedom.

Television TV Channels News Broadcasting
Changes in Senior Management & Board of Directors of lnduslnd Media & Communications limited, a subsidiary of the Company

The Board of Directors of HVL on August 13, 2018 have noted  that  Board of Directors of lnduslnd Media & Communications Limited ("IMCL"), a subsidiary of HVL has:

Television TV Channels News Broadcasting
Sab's Aladdin to be relevant to the new generation

Sony Sab is all set to transport viewers to an age-old story with a modern twist. After giving three new launches this month, it is close to launching the fourth one Aladdin: Naam Toh Suna Hoga, produced by Peninsula Pictures, which will be aired on 21 August, Monday to Friday at 9 pm. Its recent...

Television TV Channels GECs
Star Sports to telecast Asia Cup in Hindi, English, Tamil

The Unimoni Asia Cup 2018 is all set to commence from 15 September and will see Asian neighbours – India, Pakistan, Bangladesh, Sri Lanka and Afghanistan - fight for the trophy. Star Sports, the official broadcaster, has released its first film for the tournament which speaks of the unique aspect...

Television TV Channels Sports
Zoom Studios launches its second series, ‘Ready 2 Mingle’

After the resounding success of The Reunion, The Zoom Studios, the original content arm of zoOm styled by Myntra is back with its second series- Ready 2 Mingle.

Television TV Channels Music and Youth
CPL 2018 becomes first T20 league to stream live on Twitter

The Hero Caribbean Premier League has recently announced its collaboration with Twitter to live stream all matches of the 2018 season in 54 countries.

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories