Sony CFO NP Singh has additional charge of MAX

MUMBAI: Sony Entertainment Television India has moved swiftly to fill in the vacancy left by the departure of executive vice president and business head for MAX to Disney.

SET India CEO Kunal Dasgupta confirmed to that CFO NP Singh had been given additional charge of the network's events and movies channel.

And it has been immediately down to business for Singh, who is currently in London with Jain working out details of the customisation teams and contracts for MAX's upcoming big ticket cricket tourneys --- the Holland Cup (in August) and Champions Trophy (in September).

As far as Sony is concerned, this remains an interrim measure for the present. The first priority being that MAX gets through what are the key events on its calendar for the year with the minimum of discontinuity. Only after that will any decision be made as to who should fill in Jain's vacancy and whether that person will be tapped from within the company or brought in from outside, company officials told

For Singh, meanwhile, who heads HR, IT & new media, as well as the business development functions alongside the finance portfolio, managing MAX will mean he has his plate even more full than it already is.

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