Television

Asianet records 20% growth; plans strategic associations

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/04/28/Asianet.jpg?itok=M-urzI2s

MUMBAI: Malayalam regional language channel Asianet has recorded a turnover of Rs 600 million during 2003-2004, up 20 per cent from its previous year's Rs 500 million.

Asianet vice president, programming, Sreekantan Nair attributed Asianet's growth to various innovative programming strategies the channel adopted during 2003-2004.

During a tête-à-tête with Indiantelevision.com, Nair also revealed the channel's plans to associate with major TV software firms for serial and film production.

"During 2003-2004, we revamped our programming line up with various innovative shows including soaps with offbeat themes, live game shows and music programmes, chat shows covering sensational topics and quality comedy programmes," said Nair.

He said, the channel's persistent efforts to keep the Malayali flavour alive in all its programmes also worked to the channel's advantage. Nair claimed that most of the creative talents in Kerala were with Asianet.

Nair said the channel had been aggressively promoting the 3 pm - 6 pm time slot of late by placing new productions in that non-peak time period, irrespective of the fact that the strategy has been triggering financial losses.

Nair hinted that the channel would be soon coming up with some "unusual" productions that cater to all age groups, in its effort to beat competition from other channels.

According to the latest channel share figures released by TAM (Kerala 1 Mn + towns during 23 May to 19 June), Asianet holds 43 per cent against its nearest rival Surya's 38 per cent. Asianet's news and current affairs channel Asianet News holds 4 per cent channel share.

Talking about the channel's plans to associate with major television software firms, Nair said the effort is to improve the production quality by tapping the services of maximum number of professionals.

"We are in talks with the prominent firms in the field. The effort is to use their services for producing movies and other programmes," said Nair.

Asianet has produced six films in Malayalam after venturing into the film production business three years ago. Nair said that the channel had definite plans for its film production ventures. He declined to divulge more on this saying discussions are still going on.

Nair expressed his doubts about the feasibility of a movie channel in Malayalam and ruled out any chance of Asianet going for one.

"In fact, running a movie channel is very difficult now as lesser number of films are being produced in Malayalam these days. On an average, the total Malayalam films available for acquisition in a year come to around 60. When it is distributed among channels including Asianet, what each one would get comes to 20 to 25 films only," said Nair.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/20/natgeo-dd.jpg?itok=8e3wWIqm
Discovery-like Doordarshan channel recommended to environment ministry

MUMBAI: Doordarshan’s experiments with specialised channels aimed at various sectors did not see the outcome on expected lines. It may, however, come up with a 24×7 channel dedicated to an issue. The third National Wildlife Action Plan (NWAP), effective till 2031, has recommended setting up 'DD...

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/19/Sunita_Uchil_0.jpg?itok=xmMsZu2i
Zee Content Hub originals slate for DISCOP SA: First Indian-African drama, lifestyle and factual programmes offered

MUMBAI: Global Content Hub by Zee – the syndication division of Zee Entertainment Enterprises Limited (ZEEL) -- announced its new, original programmes for licensing at the upcoming DISCOP market, in Johannesburg on 25-27 October. Highlights of this year’s portfolio include the new Indian/African...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/18/kids.jpg?itok=NRJKgGmR
Kids channels ensure strong lineup for Diwali season

Kids channels will hope to grab more eyeballs during Diwali, which also happens to be vacation time for most schools.

Television TV Channels Kids
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/18/leela.jpg?itok=A8io70Ro
Sony Yay! associates with 'Animals Matter To Me' to make this Diwali ‘Pawesome’

Animals play an integral role in our lives, always showering us with love no matter what. However, in return we humans rarely reciprocate their love.

Television TV Channels Kids
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/18/purie.jpg?itok=FVJ9-hkm
India Today's Purie says new vice chairperson Kalli has ability to straddle edit and biz functions

India Today Group, which runs news channels -- India Today and Aaj Tak, on Tuesday, named Kalli Purie as the vice chairperson.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/18/zarbi.jpg?itok=nnbWTo_-
How to build wealth, invest safely: BTVI Conclave telecast tonight

BTVI, an English business news channel, hosted an on-ground version of their successful investment knowledge show Call BTVI. The on-ground ‘Call BTVI Conclave 2017’ saw eminent personalities coming together to articulate their views on the Indian financial market. Tune into BTVI to catch the Call...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/18/aparna.jpg?itok=z2yDrydV
Sony Pictures Television signs first output feature film pay TV deal with ZEEL

Zee Entertainment Enterprises and Sony Pictures Television (SPT) have announced that the duo has entered into the first pay features deal.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/18/chef.jpg?itok=F2eQz2Ax
Living Foodz biz head Nair: 'Utsav - Thalis of India' celebrates regional cuisine

Get into the festive spirit and celebrate Indian food, it’s history, culture and diverse flavours this October with Chef Kunal Kapur on ‘Utsav: Thalis of India’. The show will take viewers on a journey across 18 cities and offer a peek into India’s rich culinary heritage.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/18/taj-mahal.jpg?itok=LHQdFz_h
Taj Mahal, Eiffel etc: ‘Monumental Challenge’ on Sony BBC Earth starts on 23 Oct

Towering over cities and landscapes, six unofficial national symbols get a makeover. Watch as Big Ben, Sydney Harbour Bridge, the Eiffel Tower, the Santiago de Compostela, the Bund and the Taj Mahal are restored to their full splendour in this series, Monumental Challenge on Sony BBC Earth starting...

Television TV Channels Factual & Documentary

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories