BBC World daily audience up 50% among upmarket Europeans: EMS survey

MUMBAI: BBC World's daily audience has increased by 50 per cent among upmarket Europeans in the past year, thus outperforming all other news and information channels that were measured in the European Media and Marketing Survey (EMS) 2004.

The latest edition of the pan-European research, which measures audience reach among the main income earners in the top 20 per cent of households, also shows BBC World’s audience has increased for the ninth consecutive year of EMS surveys in weekly and monthly categories. BBC world was the only channel to achieve this.

An official release said that BBC World had also added 301,000 daily and 700,000 weekly viewers over the last 12 months, which meant that its weekly audience now stands at 3.8 million among the EMS universe of affluent Europeans. The channel's monthly reach has grown by 11 per cent to stand at eight million for the first time.

The BBC’s international 24-hour news and information channel recorded double-digit weekly percentage growth in 11 of the 15 countries included in the analysis, notably Italy (up 84 per cent year-on-year), Spain (up 51 per cent), Sweden (up 49 per cent), Norway (up 39 per cent) and Finland (up 32 per cent).

It continues to attract a more influential audience than any other major international channel, with a greater proportion of “Opinion Leaders” (30 per cent of weekly viewers) and business flyers (26 per cent made three or more air trips for work).

The release also added that the channel's audience growth can also report high levels of audience loyalty which can be seen in two ways. Firstly, its weekly audience in the second half of 2003 was 73,000 higher than in the first half, compared to falls (in one case, of up to a million viewers) for most of its competitors. BBC World’s audience watches for longer as well – the typical viewer tunes in for longer than those for all other international news and business channels except Sky News.

BBC World head of research and planning Jeremy Nye said, "Not only is BBC World continuing to grow, but this growth is accelerating. What emerges most strongly is the loyalty of viewers – recent converts to the channel have continued to watch, and have stayed tuned in for longer than our main competitors."

Latest Reads
Mukta A2 Cinemas launches the newly acquired SunCity Multiplex

Mukta A2 Cinemas, a well known chain of cinemas from the brand Mukta Arts Ltd, announces the launch of its new property SunCity Mukta A2 Cinemas, located at Vile Parle, Mumbai. The launch took place on 15th June 2018 and was celebrated with the release of this month’s most awaited action-drama,...

Television TV Channels English Entertainment
Polimer TV, Gemini Movies make presence felt in BARC's week 23 data

MUMBAI:  Polimer TV, Tamil language satellite television channel and Gemini Movies, a Telugu movie channel of Sun Network, were the two new entrants in the Tamil and Telugu markets after BARC released its ratings for week 23. Star Jalsha and Zee Marathi topped their respective markets, while the...

Television TV Channels Regional
Sun TV, Zee Anmol almost neck-to-neck in across genres

BENGALURU: Zee Entertainment Enterprises Limited (Zeel) free to air (FTA) Hindi general entertainment channel (Hindi GEC) Zee Anmol entered the bastions held by either the Sun TV Network’s flagship Tamil GEC Sun TV or the channel that aired the Indian Premier League (IPL) in week 21 of 2018. Zee...

Television TV Channels Viewership
With four elections due, networks with regional news channels set to benefit

With four key assembly elections lined up towards the end of the year, India's regional news channels could be laughing their way to the bank. In a bid to maximize their revenues, channels are in the process of sprucing up their programming and hiking ad rates. iTV Network, Network18, Zee News...

Television TV Channels Regional
Markand Adhikari re-appointed by TV Vision as MD for three years

TV Vision has re-appointed Markand Adhikari as managing director of the company for next three years. The appointment is subject to approval from the members at the ensuing General Meeting of the company.

Television TV Channels People
BARC Data: Republic TV continues to lead English news

Arnab Goswami’s Republic TV continued to dominate the English news market in the latest All India Broadcast Audience Research Council’s (BARC) week 23 rantings. While Aaj Tak led the charts in two Hindi news markets, News 18 India replaced ABP News in top five in the rural segment.

Television TV Channels Viewership
Colors emerges leader in GEC urban in BARC's week 23 data

Viacom18's free to air (FTA) channel Rishtey witnessed a drop of five places, from second to seventh, as compared to last week in Broadcast Audience Research Council (BARC) data for week 23 of 2018 in the Hindi GEC (U+R) market. While Sony Pal and Rishtey exchanged their second and third positions...

Television TV Channels Viewership
Get on Deck for the premiere of Pirates of the Caribbean: Salazar’s Revenge

MUMBAI: Theunscrupulous legend- Captain Jack Sparrow,is all set to commandeer the Home of Hollywood Blockbusters – Star Movies. The channel will air the latest film of the popular Pirates series, Pirates of the Caribbean: Salazar’s Revenge onJune 17 at 1 pm & 9 pm.

Television TV Channels English Entertainment
Sony partners with Markscan to tackle illegal streaming during FIFA World Cup

The 2018 FIFA World Cup kicks off today with the host nation Russia taking on Saudi Arabia. While the world's top teams will battle it out on the pitch, Sony Pictures Network India (SPNI) is tackling a different set of opponents off it. Broadcasters have been dealing with the menace of illegal...

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories