| This rating service, named aMap (Audience Map) collects
the TV viewership data from the sample homes everyday morning between
2:00 AM and 4:00 AM using cellular telephone technology (See picture).
These reports are then immediately available on-line to subscribers
through a VPN (virtual private network) connection.
Speaking to indiantelevision.com from Ahmedabad where
the company is based, Audience Measurement & Analytics
(P) Limited MD Raviratan Arora said, "There is enough space
(in the TV rating segment) for multiple players to exist in India
and , unlike, competition our USP is that we would be making available
data to subscribers almost immediately."
Adorer claimed that aMap's daily rating system of providing the
TV viewership data on the next day would "redefine the ways
in which media planning and buying is handled at present."
The technology/equipment for this service has been purchased/licensed
from Telecontrol AG, a Swiss company, and Swiss Broadcasting Corporation.
Telecontrol is a part of GFK group.
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