| The plenary sessions were significant not because anything
path breaking or new was discussed, but because of the fact that the
industry figures came together under one roof to discuss issues. There
is strength in numbers and the collective discussion augurs well for
the industry.
Earlier in the day there were some wonderful presentations. IS
Mathur an academic consultant, formerly with the NID and currently
consultant to Zica asked the audience to differentiate between need
based education and value based education. He stressed on the importance
of 2D classical animation saying that new technologies and machines
will come and go but the basics and fundamentals of animation remain
the same. He compared 3D artists who claim to be animators as bathroom
singers saying, "A professional singer needs to have a strong
classical base, he needs to know the seven notes of music, similarly
a professional animator needs to have a strong classical base and
needs to know of all the processes involved in 3D."
Mathur was also very vocal about the pathetic drawing skills in
the country. Lamenting that 40 per cent of the institute's time
and efforts spent in teaching and brushing up drawing skills of
students which could have been better spent for teaching animation
film making skills.
The smug Biren Ghose gave a talk on the business of Animation.
Coining new words such as 'ANIMONEY' (money made out of animation)
and '5D' (projects made by combining 2D + 3D). Ghose stated that
intangible assets such as Goodwill, processes, knowledge and experience
were the X factor needed for studios to succeed. Citing the example
of Bazee.com which was recently taken over by Ebay on the basis
of the intangible value and potential that had been created around
the brand. The exuberant Ghose urged the audience to aspire, saying
"While you work and earn money,
devote some time to developing ideas. Do not limit yourself,"
he said.
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Kulkarni
on Infrastructure
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Jadooworks COO Ashish Kulkarni delivered a tight and focussed speech
on how proper infrastructure was essential to smooth running of
a studio. He stressed on the need for good infrastructure, the challenges
one faced in setting it up and the benefits that accrue. Kulkarni
had a cautionary note for studios that use pirated software saying
that this led to unhealthy competition and under cutting. He also
said that software makers in the US sometimes do approach clients
asking them to shift outsourcing to other countries as piracy was
rampant in India.
Kulkarni also stressed on the importance of owning licenses to
a wide variety of software and the necessity of urging the workforce
to be comfortable with all software. "This proves to be useful
as each project demands a different treatment and requires technicians
and animators alike, to be well versed with the various software."
The two sessions on 2D and 3D animation delivered by Aargha Sengupta
of Maya entertainment and Prince from ZICA were also very informative.
While Aargha demonstrated with illustrations the various elements
of animation like anticipation, squash and stretch, Prince explained
in detail on shapes and their psychological effects. He also discussed
stereotypes and had many interesting illustrations (poetry too)
to get his point across.
Indiantelevision.com's Animation Express made an announcement
inviting the students to share a sample of their best work. The
illustrations (character or background) will be carried over a period
of time in the forthcoming issues of the newsletter giving the students
an opportunity to publicise their work.
As Day 2 neared to an end, one could see contented smiles on the
organiser's faces. They had promised a lot from the event and it
seemed to be on course to deliver. Not solid solutions but at least
a platform to seek them collectively.
It must be mentioned that CgA World held last month was a commendable
effort too. The industry needs three to four more annual events
like these to create what could be likened to an Indian animation
grand slam.
Even as these workshops, tutor fests and conferences continue,
One question still persists... When will India have its own animation
trade fairs where actual business deals will take place?
Also Read
Anigraph
2004 opens with session on special effects
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