Nielsen launching new New York ratings system Thursday

MUMBAI: Media research giant Nielsen has scheduled their New York launch of the controversial modified television ratings system for Thursday, 3 May. The launch, which was earlier scheduled for 8 April, got postponed after it encountered harsh criticism from various minority groups.

Nielsen has been facing flak over the new system which has people meters replacing the paper diaries Nielsen has provided to viewers in local markets since 1950, as well as set-top boxes that are not as technically sophisticated.

Nielsen has now attempted to mellow the growing criticism by promising to keep its old measurement system of hand-written diaries and older electronic gauges running for another three months in addition to its new "people meter" system, which it will launch Thursday.

But even that move has not gone down well with Hispanic groups such as the Hispanic broadcaster Univision Communications Inc. which has panned the compromise as a confusing move that would still exaggerate English-language viewing.

"Running both systems will confuse advertisers and the public, waste time and money with duplicative and conflicting data, and debase the value of Nielsen research," observed a statement from the broadcaster.

The point critics have been making is that people meters undercount minority audiences, cutting ratings for minority-focused shows. The old system of measuring detailed local viewer habits through pen-and-paper diaries was used during the key "sweeps" periods of ratings races and a few other times in major markets.

In their turn, Nielsen has been alleging that the whole controversy has been raked up by media mogul Rupert Murdoch's News Corp. Ltd. whose Fox television stations in cities like New York and Los Angeles stand to lose local ratings through the more accurate people meters. News Corp and a coalition of civil rights activists have been demanding an independent review to verify the new system's accuracy and are seeking to block the new system until then.

Meanwhile, the television committee of the Media Relations Council, an industry group, has said that it had declined to endorse the system. Nielsen claims that the group has only delayed their approval for the system.

Latest Reads
IPL media rights bidding postponed sine die

MUMBAI: The BCCI has made it clear that the media rights auction cannot take place till the time it gets a concrete go-ahead and a formal approval from the Justice RM Lodha committee. Till the evening of 24 October (Monday), BCCI did not receive the okay from the committee which said, "it is in...

Television TV Channels Sports
Q3-16: DIRECTV mitigates AT&T U-Verse TV subscriber numbers fall

BENGALURU: AT&T acquired DIRECTV added 323,000 net subscribers and hence helped mitigate the company’s Entertainment and Internet Services Group (Entertainment) segment’s loss of 326,000 U-Verse subscribers for the quarter ended 30 September 2016 (Q3-16, current quarter). About 70 percent of...

Television TV Channels English Entertainment
"Let India open its market, we will open ours" - PEMRA chairman Absar Alam

Pakistan’s TV watchdog - the Pakistan Electronic Media Regulatory Authority (PEMRA) - charimanAbsarAlam was in the line of Pakistan’s Geo News anchor Shahzaib Khanzada’s fire last week. In his Monday to Thrusday current affairs talk show AajShahzaibKhanzada Kay Sath - the anchor grilled him time...

Television TV Channels GECs
BIG Magic acquires 'Boonie Bears' exclusive FTA rights

BIG Magic has acquired exclusive FTA rights of ‘Boonie Bears’, the No.1 and most popular animated series in China. BIG Magic has renamed it ‘Babloo Dabloo’ for the Hindi viewing audience. Babloo Dabloo airs every Monday – Sunday 10 am – 11 am & 5 pm – 6 pm only on BIG Magic

Television TV Channels GECs
PBL: Setting stage for next big thing on Indian sporting landscape

India has witnessed the emergence of a multi-sports culture over the past few years. This significant development has come on the back of a promising display by Indian sportspersons across various disciplines, the meteoric rise of home grown leagues and the consequent widening of the fan base of...

Television TV Channels Sports
CNNMoney new section will be about the fastest growing economy; MoneyStream app launched

MUMBAI: Attracting 1.8 million average monthly page views, witnessing a 37 per cent growth in video consumption and 16 per cent in unique browsers month-on-month from India in less than a year’s time is not smooth. In its ambitious plan of global expansion, CNN Digital is leaving no stone unturned...

Television TV Channels News Broadcasting
Content a 'Game of Thrones'; AT&T's control over HBO, Cartoon Network, Warner Bros faces regulatory lens

The global media landscape is resulting in a new juggernaut as an internet and cable behemoth yesterday purchased an entertainment conglomerate making the former unmatched in its size and reach to consumers through home broadband, smartphones, satellite television and a battery of movies and cable...

Television TV Channels English Entertainment
US$ 4.5 bn expected from IPL rights; SC recommends accounts scrutiny

The Supreme Court on Friday froze all financial transactions between the BCCI and state cricket associations by directing the apex body not to disburse any funds till it resolves to abide by the Justice RM Lodha panel recommendations on reforms by 3 December . The top court ordered that none of...

Television TV Channels Sports
TVS Tyres is co-presenter for Asian Champions Trophy 2016

Continuing its strong connect with sports, TVS Tyres has associated with Asian Champions Trophy 2016 by becoming the co-presenter. The Asian Champions Trophy is one of the premier hockey tournaments, a much sought after annual international competition promising some great hockey action. This...

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories