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Mani
Shankar urging the audience to believe in themselves
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The keynote address was delivered by 16 December and Rudraksha
fame Mani Shankar, who aptly pointed out what ails the Indian animation
industry today. "The future is bright for the animation industry
and yet, important hurdles need to be overcome. The animation Industry
has grown incredibly in the last few years, yet mindsets of a few,
who hold the key reins of power have not changed," offered
Shankar in a nutshell.
"There is a widespread appreciation for the quality and finesse
of our work. The west has started outsourcing content from India.
The future is bright, and yet something is lacking. The circle is
incomplete. Animation of films has still not taken of in India.
A measly two-three effects laden films cannot compete with the 100
odd films minus animation that are churned out," he offered.
"The Indian film industry has not been able to get its act
together as far as animation is concerned. They think nothing of
spending crores on ridiculous costumes and song-n-dance routines.
It is the same people who think of SFX as something that can be
done on the editing table after the movie has been shot!" he
elaborated.
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