MUMBAI: Zee TV has announced the launch of Zee Woman, the
exclusive afternoon band for women, starting 12 July.
The channel has taken a step ahead to provide customized entertainment
for the new age homemaker, with Zee Women.
The two and a half hour band between 12:30 pm and 3
pm Mondays through to Thursday, will have features and short capsules
on beauty, interiors, cookery, good housekeeping to the latest style
and fashion, according to a company release.
According to the release, Zee Woman has been
conceptualised keeping the new age housewife in mind. The band will
have short capsules giving information on career options, recipes,
astrology, agony aunt columns to special request songs and health
as well giving useful tips for the day to day life.