MAM

ImbX trade shows Singapore receive overwhelming response; facilitate product launches, partnerships and deals

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/05/13/Infocomm%20Media%20Business%20Exchange%20%28imbX%29.jpg?itok=utlPGU_Z

MUMBAI: CommunicAsia and EnterpriseIT, Asia's largest ICT and enterprise technology shows closed on 18 June at the Singapore Expo. According to organisers, the events attended by 33,341 visitors registered 6.4 per cent increase in overseas visitors from 79 countries.

The exhibitors received positive feedbacks from participants who thought the show was very well organised and it attracted a high proportion of quality international trade visitors with genuine interest in purchasing and sourcing new technologies.

Many exhibitors found the show equally productive and some also noticed the sharp increase in mainland Chinese exhibitors and overseas visitors, says an official release.

""We've had 80 new leads in the last two days of the show. There's been an enormous amount of visitors. I've noticed that there are more mainland Chinese exhibitors this year than in previous years, which is positive. There's also an increase in overseas visitors. The shows are good and seem to be very well-organised and structured," Asia Pacific, Polycom marketing director said Sue Day.

For some, the idea of holding all three events simultaneously was an effective way of creating greater synergy and broadening the scope of customers.

Motorola Canopy international technical manager Mike Diliberto is quoted in the release saying, "It has been a very profitable show for us. We've had a tremendous amount of leads. Our sales reps will be very busy."

BroadcastAsia exhibitors were equally satisfied with the show turnout, adds the release quoting Miller Fluid Heads international marketing manager Brett Smith.

"Once again, BroadcastAsia has managed to capture the current trends in the changing broadcast market by attracting all the key players both manufacturers and our customers."

Some New Product Launches, Partnerships Formed, and Deals Sealed at the shows:

Gemplus, a leading provider of smart card solutions announced its new SMS organizer, which is now being included in a few of China Mobile's brand services. Gemplus also tied up with South Korea Telecom to deliver USIM card technology SKT's commercial launch of its 3G W-CDMA network.

Swedish giant, Ericsson unveiled a US$109 million deal to expand China's Guangxi Mobile Communications' GSM network in southwestern China. It also revealed a deal with Thailand's Advanced Info Service to work on the second phase of its EDGE (Enhanced Data rates for Global Evolution) expansion in the Bangkok metropolitan area and to supply the company with a multimedia messaging service solution.

Lucent Technologies announced four new contracts worth over US$120 million. The company will supply China Telecom, India's Tata Teleservices, Korea's KT and Vietnam Power Telecoms (VP Telecom) with network solutions based on Bell Labs technology, the research arm of Lucent.

PanAmSat announced the signing of a fiber interconnectivity agreement with ST Teleport, a satellite communications solution provider based in Singapore. The agreement extends the reach of the PanAmSat global network from Singapore to California increasing the company's ability to deliver its customers programming via satellite and fiber to and from the Asia Pacific and North American regions.

CommunicAsia2004, EnterpriseIT2004 and BroadcastAsia are key components of the five-day Infocomm Media Business Exchange (imbX), which is held annually in Singapore in the month of June.

The Infocomm Media Business Exchange (imbX) is Asia's largest infocomm and media business platform that brings together business leaders, companies and industry professionals to showcase their latest innovations, network, exchange ideas and tap new markets. imbX is jointly organised by Singapore Exhibition Services (SES) and the Singapore infocomm Technology Federation (SiTF), and hosted by the Infocomm Development Authority of Singapore (IDA) and Media Development Authority of Singapore (MDA).

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/13/ashish.jpg?itok=HlTUycGQ
India is 18-24 months away from an inflection point: Ashish Bhasin

Today’s advertisers aren’t short of options to choose from through which they can get a message across. But the difficult task at hand is to identify the one that allows optimisation of reach and viewership.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/13/Horlicks.jpg?itok=E4OJGI1S
Horlicks urges women to #StandStrong

MUMBAI: Women’s Horlicks has introduced its latest campaign featuring the new face of the brand, Taapsee Pannu. The initiative seeks to bring to the fore the issue of bone health among women in India and envisions to make them #StandStrong in following their passions.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/12/savlon.jpg?itok=394aS9Bm
Savlon shows reality of mother's love

Savlon, a health and hygiene brand from the house of ITC has launched a campaign ‘Bharosa Maa Sa’. It is a heartfelt tribute to the healing touch of mothers highlighting a simple moment of truth that every individual relates to.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/12/M%20K.jpg?itok=lxg-i-zi
Mindshare appoints M K Machaiah as chief innovation officer

MUMBAI: India’s largest full service media agency, Mindshare, a part of GroupM has appointed MK Machaiah, known as Mac, as chief innovation officer for South Asia.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/12/youtube.jpg?itok=j0JuH5zZ
LG astronaut becomes the most watched ad in India this year

MUMBAI: YouTube has released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India. Together, the top 10 ads generated a whopping 200 million views.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/12/ola.jpg?itok=8O9ddgr6
Ola gets Viraj Chouhan to head communications

MUMBAI: Cab hailing service Ola has appointed Viraj Chouhan as its chief communications officer. In his new role, Chouhan would be reporting to co-founder and CEO, Bhavish Aggarwal and will be based in Gurgaon, shuttling between the Millennium City and Bangalore.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/11/Levi.jpg?itok=i_ggieNm
Levi's hands over media duties to OMD

MUMBAI: Following a comprehensive market review, Levi’s has appointed OMD India to handle its media duties from its Bengaluru office.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/11/Dentsu.jpg?itok=SFcfbyL9
Dentsu Webchutney to handle creative for Goomo

MUMBAI: Dentsu Webchutney, the digital agency from Dentsu Aegis network, has been assigned as the lead creative agency for Goomo.com, an omnichannel, travel-tech company that operates across consumer, corporate and B2B segments. The account will be managed by Dentsu Webchutney’s Mumbai office.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/11/Festival-Bharat_0.jpg?itok=VAxKHszU
Festival of Bharat to cast the spotlight on India

MUMBAI: History repeats itself but this time there’s a twist. A London-based investor and indophile is spellbound by India but he’s got better plans. Cory Bixler has co-founded a festival that celebrates and aims to promote India’s culture to the world - The Festival of Bharat (FoB).

MAM Media and Advertising Event Agencies

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories