Animal Planet looking to cross 20 mn distribution mark by year end

MUMBAI: Using the strengths of the One Alliance bouquet, Discovery has been making a concerted effort at strengthening the distribution of sister channel Animal Planet.

The results are starting to show. The reach of the channel is expected to cross 20 million by the end of the year.

Speaking to on Wednesday at a media briefing, Discovery Communications India marketing director Aditya A Tripathi said that that in the past six months the channel had added 4 million homes on the distribution front. Right now Animal is available in 18 million households, Tripathi said.

As already reported on, the channel's global head Peter Weil came to Bangalore recently to announce a partnership with the Bannerghatta national park reserve. He expects to "witness explosive growth" in India.

The channel is currently doing a series of on ground events in the Garden City. If the feedback is great then the initiatives will spread to other centres across the country. Motorcyles have been travelling around the garden city distributing literature on the channel. Kiosks have been set up which have been cut out to resemble animals. On Radio City a contest is being run asking listeners questions about animals.

As far as Discovery is concerned as reported earlier by it will show the documentary The Indian Cowboy, One In A Billion. As far as other programmes are concerned Tripathi added, "We have had success earlier this year with Who Killed Alexander The Great? Later this year we will be airing more specials on Alexander in order to coincide with the release of the movie."

Tripathi added that a unique show that would kick off on the channel next month was Monster House. Here a home is designed according to the passion of the owner. For example if a person loves cars then his bed is put on wheels.

As far as marketing and promotional activities are concerned he added, "We will be rolling out an integrated marketing campaign for the channel next month. The details of this are still being worked out.

On the ad revenue front we are looking to grow at 25 per cent this year. As far as ground events are concerned we are aiming to have a series of them in

the last quarter of the year."

Latest Reads
Star World to air 1-5 of 'Homeland'

Star World and Star World HD is all geared up to air the pulse-pounding action series 'Homeland.' The show tackles geopolitical moral conundrums of our current world. It has recently unveiled the teaser for the upcoming season 6 shows how Carrie Mathison will circumvent around another international...

Television TV Channels English Entertainment
Share all World Cup, T-20 feeds with Prasar Bharati, rights holder told

The telecast of all official one-day and Twenty-20 matches played by the Indian Men’s Cricket Team will henceforth have to be shared by the rights holder with the public broadcaster Prasar Bharati under the Sports Broadcasting Signals (Mandatory Sharing with Prasar Bharati) Act 2007.

Television TV Channels Terrestrial
Saregama returns to film music acquisition with Pen pact

Saregama India has inked a two-movie deal with Pen Movies. With this agreement, Saregama has acquired the music rights of upcoming Bollywood releases of Pen which includes Kahaani 2 -- Durga Rani Singh, featuring Vidya Balan and Arjun Rampal.Kahaani 2 is slated for a release on 2 December.

Television TV Channels Music and Youth
Q2-17: Zeel numbers, PAT up on higher Ad and Subscription revenue

The Subhash Chandra led content and broadcast player Zee Entertainment Enterprises Limited (Zeel) reported a 23 per cent hike in consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding quarter of the previous year.

Television TV Channels GECs
Best Deal TV appoints Hari Trivedi as COO

MUMBAI: Best Deal TV has appointed Hari Trivedi as the chief operating officer with immediate effect. Based in Mumbai, Trivedi will be responsible for overall sales and marketing. He would also be initializing lowest price offers and deals on Best Deal TV.

Television TV Channels People
Disney announces successor of MD Siddharth Roy-Kapur

MUMBAI: Walt Disney International has announced the successor to its former managing director Siddharth Roy-Kapur. As a second stint with the organization, Mahesh Samat has made a comeback and will lead The Walt Disney Company India as the managing director. He will pursue his new responsibility...

Television TV Channels People
Life is more imaginative than fiction in a story like POW, says writer-director Gideon Raff

MUMBAI: Sometimes, coming back home after 17 years is not always a happy ending. "Prisoners of War" is the story of three Israeli soldiers, who were held captive for that many years following their kidnapping while on a secret mission with their unit.

Television TV Shows Thriller
IPL media rights bidding postponed sine die

MUMBAI: The BCCI has made it clear that the media rights auction cannot take place till the time it gets a concrete go-ahead and a formal approval from the Justice RM Lodha committee. Till the evening of 24 October (Monday), BCCI did not receive the okay from the committee which said, "it is in...

Television TV Channels Sports
Q3-16: DIRECTV mitigates AT&T U-Verse TV subscriber numbers fall

BENGALURU: AT&T acquired DIRECTV added 323,000 net subscribers and hence helped mitigate the company’s Entertainment and Internet Services Group (Entertainment) segment’s loss of 326,000 U-Verse subscribers for the quarter ended 30 September 2016 (Q3-16, current quarter). About 70 percent of...

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories