|
TWI is also in charge of producing a multi-language version of
a new international website. As far as promotional activity is concerned
TWI will promote the image of the league through regular updates
and Club / Player profiles throughout regular news and features
in various television specials such as Futbol Mundial and
Trans World Sport.
TWI will also seek to harness the expertise of SNTV. The sports
news agency is a joint venture between Associated Press and TWI
and will also play a very pro-active role in promoting the League,
organise worldwide tours and special events with the Clubs
Rather than concentrating on trading the broadcast rights, TWI
will instead heavily invest time, energy and expertise in promoting
the French League as a brand. It will be underpinned by the activities
of the IMG Football agent division who will devise a co-ordinated
approach to build interest in French national stars abroad. The
IMG sponsorship division will also be involved in marketing the
programmes.
TWI’ senior VP and sales head Michel Masquelier said "In the
short term, we are confident of tripling audiences, and, if played
correctly over the next seven years, we expect the French League
be in the world top three in terms of media profile."
|
