Star Plus launching in Singapore, next stop US

MUMBAI: Rupert Murdoch's Star India is keenly looking to tap the non resident Indian population. Star Plus will launch in Singapore on StarHub CableTV on 2 August.

The channel would be available to viewers on both the digital and analogue services of StarHub.

Star CEO Michelle Guthrie has been quoted in a company release as saying, "With Star Plus we are continuing our aim of expanding and strengthening our distribution in the key market of Singapore." Several Star channels like Star Movies, Star World, Star Chinese Movies, Star Sports, ESPN, National Geographic Channel and Phoenix Chinese Channel, are already available on StarHub Cable TV.

Meanwhile the broadcaster is also looking West. Top on the priority list is America. It plans to launch Star Plus in the US before the year is through.

Speaking to , Star India business development head Kaushal Dalal said that the broadcaster was talking to various cable and satellite operators for carriage.

The broadcaster also plans to establish a presence in those European countries where there is an interest in Indian content. It will also looking to Africa, South Africa, in particular, but also East and West Africa.

In East Africa, it is Kenya, Tanzania and Uganda that Star is looking at while for West Africa it is principally Nigeria and Ghana. However, Dalal did not specify a time frame for these launches, saying that the main focus at the moment was the US.

It must be pointed out that Star Plus has a lot of catching up to do with other Indian broadcasters like Sony and Zee when it does make an entry into the markets mentioned. Both Sony and Zee are already available in all the above mentioned countries.

In the US for instance, Sony is available on the Dish Network. Sony recently launched in Canada on the ATN platform. In South Africa, it is being carried on DSTV. In Europe it has formed many alliances including one with Kosmos TV in Russia. In the UK Sky Digital is carrying Sony.

Likewise Zee too, has a healthy footprint in the US. It is also widespread across Africa, UK and Europe.

Latest Reads
Shemaroo Entertainment Ties-up with TikTok and Vigo Video

Shemaroo Entertainment Limited, a leading content powerhouse has tied-up with Vigo Video and TikTok.

Television Production House Film Production
How Travelxp plans to conquer the travel space

Travelxp wants to travel far and wide. The Mumbai-based lifestyle channel, that has already seen a steady revenue growth for the last few years, now intends to grow by 30-40 per cent in the coming year.

Television Production House Documentary
Sony Marathi aims to fill need gap in the market

Sony is taking the plunge into the Marathi general entertainment market to compete with Zee Marathi, Zee Yuva, Colors Marathi and Star Pravah.

Television TV Channels Regional
NDTV India reverts to pay channel from FTA

NDTV has decided to convert its free to air (FTA) channel NDTV India as a pay channel with effect from 15 September. On 8 April 2016, NDTV India, the Hindi news channel, started its FTA journey. Prior to that, the channel was a paid service priced at Rs 3.37 on direct-to-home (DTH) and addressable...

Television TV Channels News Broadcasting
Mohamedali pulls no punches, ropes in Mike Tyson to launch the global Kumite 1 League

Kumite 1 League, the first global team Mixed Martial Arts league, is all set to host boxing legend Mike Tyson.

Television TV Channels Sports
Times NOW & Mirror Now announce a special line-up to celebrate the 72nd Independence Day

As India gears up to celebrate its 72nd Independence Day, India’s leading English news channels, Times Now & Mirror Now, announce their special programming line-up to celebrate the spirit of freedom.

Television TV Channels News Broadcasting
Changes in Senior Management & Board of Directors of lnduslnd Media & Communications limited, a subsidiary of the Company

The Board of Directors of HVL on August 13, 2018 have noted  that  Board of Directors of lnduslnd Media & Communications Limited ("IMCL"), a subsidiary of HVL has:

Television TV Channels News Broadcasting
Sab's Aladdin to be relevant to the new generation

Sony Sab is all set to transport viewers to an age-old story with a modern twist. After giving three new launches this month, it is close to launching the fourth one Aladdin: Naam Toh Suna Hoga, produced by Peninsula Pictures, which will be aired on 21 August, Monday to Friday at 9 pm. Its recent...

Television TV Channels GECs
Star Sports to telecast Asia Cup in Hindi, English, Tamil

The Unimoni Asia Cup 2018 is all set to commence from 15 September and will see Asian neighbours – India, Pakistan, Bangladesh, Sri Lanka and Afghanistan - fight for the trophy. Star Sports, the official broadcaster, has released its first film for the tournament which speaks of the unique aspect...

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories