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"It's a high profile series with a cult following that has
been well received globally. Having been well received by both sponsors
and viewers for both it's premiere and encore telecasts, we are
naturally excited to bring brand new seasons of India's hottest
and sexiest series back again," said Bajpai.
Ahead of the launch, HBO will be unleashing a promotional campaign
including ground activities, a book promotion around Candace Bushnell's
book called Sex And The City, and special Sex And The
City theme parties. Samsung, Hyundai Elantra, Mountain Dew,
SAB Castle and Nokia will be co-sponsoring the second season of
Sex and the City, informed Bajpai.
Bajpai pointed out that the Tam figures had credited the first
season of the show as the highest rated English serial at the time
of its launch in India last year.
"It had also out-beaten Star Movies' Taken which was
launched around the same time. Sex And The City got an overall
average rating of 0.22 Vs Taken with a rating of 0.12,"
she said.
Created and executive produced by Darren Star and based on Candace
Bushnell's best selling book of the same name, HBO's highest-profile
and most popular signature series, Sex And The City takes
a candid, comic and tongue-in-cheek view of the ups and downs, triumphs
and turmoil, friendships and relationships in life, through the
eyes and experiences of the lead protagonist, the Manhattan Newspaper
columnist Carrie Bradshaw.
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Talking
to indiantelevision.com, HBO country manager South Asia Shruti
Bajpai said the second season would bring a more sophisticated version
of the show and would deal with issues like, "the so-called
rules of breaking up", "is cheating allowed in a relationship",
"is single-hood a curse", et al.
