US Hispanic broadcaster files suit against Nielsen

MUMBAI: TV research and ratings giant Nielsen Media Research has suffered a setback in its efforts to introduce its new system, Local People Meter (LPM).

US Hispanic broadcaster Univision Communications has filed a lawsuit against the research firm to block implementation of the service in Los Angeles.

Hispanic groups have been vigorously opposing Nielsen's move to replace the traditional research system with the new LPM by alleging that it shows discrimination against minorities. Nielsen's launch of the LPMs was scheduled for 8 July. Univision Communications' suit is also along the same lines, which says, "LPMs amount to unfair, unlawful and deceptive business practices."

The suit also alleges that Nielsen has used false and misleading advertising with respect to its LPM data. Univision claims that Nielsen's "flawed" data "falsely disparages Univision and its business by under-reporting its actual viewing ratings."

Univision claims that Nielsen's new system discounts young Hispanic Americans and large Hispanic families and also that it overstates Hispanic American households that speak mostly or only English. "As a result, the LPM ratings will materially understate viewing of Spanish-language stations like Univision, and exaggerate viewing of English-language stations, causing irreparable damage to Univision," the company said in a statement.

Nielsen introduced the LPMs in Boston in 2002 and now plans to expand the system to Los Angeles in July. According to the company, it has commissioned a leading Hispanic research group to review a recent study by the National Latino Media Council that found serious flaws in people meters.

Latest Reads
Birla Gold & BBH team up for another power pact film

Birla Gold, the cement brand of the B.K. Birla Group of Industries launched its new ad campaign marking the beginning of the latest Pro Kabaddi League season and commemorating its association with Patna Pirates, three-time winning champions.

MAM Media and Advertising Ad Campaigns
fbb launches its festive collection at Mumbai Airport

The season for shopping has begun and people all over the country have increased their spending budgets to ensure they look their best this season.

MAM Marketing MAM
Air Canada Brings Global ‘Fly the Flag’ Initiative Celebrating Equality, Inclusivity and Diversity to India

Air Canada, Canada's largest domestic and international airline, has been strengthening connections between India and Canada since 2015 with three new direct routes introduced in less than two years. To celebrate people making a mark in India, Air Canada is bringing its global ‘Fly the Flag’...

MAM Marketing Below The Line
Tanishq launches new campaign for Diwali

Jewellery brand, Tanishq has introduced an exquisite collection - Utsava – an enchanting range that showcases the rich culture and beauty of our country, encapsulating the true essence of the festival of lights.

MAM Media and Advertising Ad Campaigns
Saregama Caravan asks to ditch the 'Shor' this Diwali

Diwali is many things to us. Homecomings, get-togethers, celebrations, gifts, lights, sweets, and shared joy.

MAM Marketing MAM
The stage is set for WPP’s ‘Date with Data’ – a day-long data summit

Spearheaded by WPP India, alongside WPP’s Data Alliance, Date with Datais a day-long summit that showcases and discusses the impact of data.

MAM Marketing MAM
Enormous Brands strengthens leadership at Gurgaon office

Enormous Brands has bolstered its northern operations with significant appointments across all disciplines.

MAM Marketing Brands
MUFTI was the first brand I signed after the success of Sonu Ki Titu Ki Sweety - Kartik Aaryan

Kartik Aaryan is an inspiring success story in Bollywood; a star who has made it on his own. One man who could relate to Kartik’s journey was Kamal Khushlani, Founder and MD of MUFTI, a revered fashion brand.

MAM Marketing MAM

Fashion designer Anita Dongre’s label House of Anita Dongre has appointed VMLY&R India, a full-service global digital marketing agency, to work on the user experience and creative revamp of the website.

MAM Media and Advertising Media Agencies

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories