Television

Day 2 at Anigraph '04: The industry participates

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/05/14/anigraph.jpg?itok=K6tnKvvp

MUMBAI: No doubt that India is yet to witness an actual trade fair like MIPCom, but it was heartening nevertheless, to see some of the key players of Indian animation sit together for the plenary session at Day two Anigraph 2004.

Amongst the panelists were Jadooworks COO Ashish Kulkarni, Animation Bridge CEO Biren Ghose, UTVtoons head Jyotirmoy Saha, Escotoonz CEO Aspi Mehta, 2nz CEO Kireet Khurana, Padmalaya's Rajiv Sangari and Pentamedia's Nirmala Nath. The topic discussed was 'Localisation of Indian animation'. The panelists were of the opinion that globalisation not localisation was what would drive Indian animation ahead.

The plenary sessions were significant not because anything path breaking or new was discussed, but because of the fact that the industry figures came together under one roof to discuss issues. There is strength in numbers and the collective discussion augurs well for the industry.

Earlier in the day there were some wonderful presentations. IS Mathur an academic consultant, formerly with the NID and currently consultant to Zica asked the audience to differentiate between need based education and value based education. Stressing on the importance of 2D classical animation Mathur pointed out that, "new technologies and machines will come and go but the basics and fundamentals of animation remain the same."

Mathur compared 3D artists who claim to be animators as bathroom singers saying, "A professional singer needs to have a strong classical base, he needs to know the seven notes of music, similarly a professional animator needs to have a strong classical base and needs to know of all the processes involved in 3D."

The academic consultant was also very vocal about the pathetic drawing skills in the country. Lamenting that 40 per cent of the institute's time and efforts spent in teaching and brushing up drawing skills of students which could have been better spent for teaching animation film making skills.

The smug CEO of Animation Bridge, Biren Ghose gave a talk on the business of Animation. Coining new words such as 'ANIMONEY' (money made out of animation) and '5D' (projects made by combining 2D + 3D). Ghose stated that intangible assets such as goodwill, processes, knowledge and experience were the X factor needed for studios to succeed.

Citing the example of Bazee.com which was recently taken over by Ebay on the basis of the intangible value and potential that had been created around the brand, the exuberant speaker urged the audience to aspire, saying "While you work and earn money,devote some time to developing ideas. Do not limit yourself," he said.

Kulkarni delivered a tight and focussed speech on how infrastructure was needed to run a studio successfully. He stressed on the need for good infrastructure, the challenges one faced in setting it up and the benefits that accrue. Kulkarni had a cautionary note for studios that use pirated software saying that this led to unhealthy competition and under cutting. He also said that software makers in the US sometimes do approach clients asking them to shift outsourcing to other countries as piracy was rampant in India.

Kulkarni also stressed on the importance of owning licenses to a wide variety of software and the necessity of urging the workforce to be comfortable with all software. "This proves to be useful as each project demands a different treatment and requires technicians and animators alike to be well versed with the various software."

Delivered by Aargha Sengupta and Prince of Maya entertainment, the two sessions on 2D and 3D animation were also very informative. Aargha demonstrated with illustrations the various elements of animation like anticipation, squash and stretch.

Prince explained in detail on shapes and their psychological effects. He also discussed stereotypes and had many interesting illustrations (poetry too) to get his point across.

Indiantelevision.com's Animation Express made an announcement inviting the students to share a sample of their best work. The illustrations (character or background) will be carried over a period of time in the forthcoming issues of the newsletter giving the students an opportunity to publicise their work.

As Day 2 neared to an end, one could see contented smiles on the organiser's faces. They had promised a lot from the event and it seemed to be on course to deliver. Not solid solutions but at least a platform to seek them collectively.

It must be mentioned that CgA World held last month was as good an event as Anigraph. The industry needs three to four more annual events like these to create what could be likened to an Indian animation grand slam.

Even as these workshops, tutor fests and conferences continue, One question still persists... When will India have its own animation trade fairs where actual business deals will take place?

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/17/cn.jpg?itok=BRpRY0Oq
Zapak and Cartoon Network India partner to launch ‘Ben 10 - Alien Run’ mobile game

Anil D. Ambani led Reliance Entertainment’s Zapak, India’s leading Gaming Destination, in association with Cartoon Network India, rings in the New Year with an epic launch for fans and gamers alike, with Ben 10 - Alien Run Mobile Game.

Television TV Channels Kids
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/17/makarskratni.jpg?itok=GEQT4q5A
Sony Entertainment Television makes Makarsankranti memorable for the commuters of Western Railway

The local trains in Mumbai are known to give a unique glimpse into the lives of Mumbaikars.

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/17/atul.jpg?itok=WTNlgJrH
ZEE announces offer on Zee Family Packs, now at Rs. 39* per month

With the new tariff/pricing regime all set to come into effect from February 01, 2019 ZEE, the No. 1 television network of the country, announces attractive launch offers for its consumers. Zee family packs will be available for Rs. 39* only. This special launch offer has been devised for consumers...

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/17/chopra.jpg?itok=7oVlfmU9
Viacom18 introduces VIACUBS - a day care facility for employees' children

In continuation of its gender inclusive policies such as a 36-weeks maternity leave and flexible work arrangement, Viacom18 today announces the launch of Viacubs – a child day-care service for Viacom18 employees. Viacubs is a part of Viacom18’s WAVE initiative which focusses on safety, wellness,...

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/17/shaurya-mehta.jpg?itok=Kyr3wOqF
Privé Unscripted to offer thought-provoking content from BBC

ZEEL’s premium English movie channel - &PrivéHD - is all set to telecast its new offering from the BBC library- Privé Unscripted. It brings not just movies inspired by real life but life itself showcased in all its raw and unscripted glory. The content from ZEEL’s association with BBC Studios,...

Television TV Channels Movie Channels
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/17/palia.jpg?itok=N9_9Ii3e
MTV to up its game in 2019 with new format shows

After claiming to have doubled its viewership in 2018, MTV is all set to up its game by launching the eighth season of MTV Unplugged, a singing show, on 26 January, 8 pm onwards. Royal Stag Barrel Select and MTV have collaborated to present the program.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/17/graph.jpg?itok=xdrIJAzs
Hindi Movies most benefited genre in Chrome DM week 2

With a growth of 0.93 per cent as compared to last week (1), the Hindi movies genre marked the highest opportunity to see (OTS) among all categories in week 2 of Chrome Data Analytics & Media. In the Hindi ovies genre, Rishtey Cineplex gained the highest OTS with 95.1 per cent in HSM excluding...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/16/volley.jpg?itok=8Qd7RBy4
Pro Volleyball League players present Mumbai team jersey to Sunil Gavaskar

Pro Volleyball League stars Mohan Ukkrapandian from Kochi Blue Spikets (L) and Ranjit Singh from Ahmedabad Defenders (R) present the official UMumba jersey to Mumbaikar and cricketing legend, Sunil Gavaskar, who is a panellist on Sony Pictures Networks India’s live studio show, Extraaa Innings.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/16/nikhil.jpg?itok=NLbJtsSq
Nikhil Sangha’s Happy Anniversary has a powerful social message for all

While January 24 is observed as the National Girl Child Day across India, Nikhil Sangha’s short film ‘Happy Anniversary’ has a delicate yet poignant message for us all.

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories