Television

Star Movies, HBO take ratings fight to Saturday nights

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/01/18/Untitled-1_3.jpg?itok=aqt5jiE2

MUMBAI: The fight for eyeballs between Star Movies and HBO has reached another level. And it is the Saturday night slot that has become the place for them to battle it out with big titles.



It is a fact though that Star Movies has some catching up to do. This is because HBO has built a very succesful franchise around it's weekend prime time movies with its Saturday Night premieres and what has been the real success story for the channel this year - The Big One block, which is also showcased in the Saturday 9 pm slot.



It was at the start of the year, that HBO started airing a huge blockbuster once a quarter on Saturdays to give their Saturday Night block a boost. The Big One block kicked off with Spiderman.



The response HBO has garnered from this slot has been so good that in the last quarter it aired two Big Ones - Men In Black II and Spy Game 3: Game Over.



It was in a bid to take this head-on that Star Movies last month unveiled its own weekend block - Exclusive Saturday Premiere. This means that in addition to a new movie on Friday, once a month, on Saturday, viewers can watch another new film. This month the channel will air Shanghai Knights on 17 July at 9 pm. The Saturday night slot was as yet an untapped one on Star Movies



But going by data released by HBO pertaining to the last six months (January to June), it has staked claim to a clear lead in the English movie channel ratings stakes. Quoting TAM (C&S ABC 4+, All India, 1 Jan-26 June), it asserts that 7 out of top 10 titles were HBO films making it the number one English movie channel for the period.



And drawing a direct comparison between its own The Big One and Star Movies' Exclusive Saturday Premiere., HBO says Spy Kids 3: Game Over saw a TVR of 0.86, ahead of Star Movies' Kiss of the Dragon (C&S AB 4+, 6 cities, week 26).



As regards the frequency of The Big One blockbusters, HBO officials say they are undecided as to whether or not to air two Big Ones in each quarter. The next Big One is Rush Hour II which should air sometime next month. The film re-teams Jackie Chan with Chris Tucker. Star Movies, meanwhile, has its own ace up its sleeve in the form of Phone Booth that will also air next month. How these two stack up as regards the ratings should be worth a watch.



It also remains to be seen as to whether HBO will air its miniseries Angels in America later this year. The series has collected 21 nominations for this year's Emmys. It has also not yet finalised a decision as to what original television series it should bring to India after Sex And The City.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/19/BARC.jpg?itok=6hNM0QtI
Four news genres saw no change in BARC week 2

All the four genres apart from Hindi news urban market saw no change in second week of the year. Aaj Tak continued to groove on the same tracks in the rural, urban and U+R genres as it did the previous year. India TV and News18 India interchanged their positions in the Hindi news urban market.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/19/Kapil_Sharma_Show.jpg?itok=SXRBwXr7
Sony Entertainment Television leads urban areas in week 2 of BARC

Sony Entertainment Television jumped to second position to fifth position as compared to the previous week in the Hindi (U+R) genre in Broadcast Audience Research Council (BARC) data for week 2 of 2018. Zee Anmol retained its first position in the rural market. Sony Entertainment Television and...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/18/aaj.jpg?itok=WTXjyKeT
Aaj Tak becomes the world’s first News Channel to be awarded YouTube’s ‘Diamond Play Button’

India’s No.1 news channel Aaj Tak creates history yet again! The prestigious ‘Diamond Play Button’ bestowed by YouTube, recognises Aaj Tak as the global no.1, the first and the only news channel in the world to have crossed the 10 Million Subscriber mark.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/18/news.jpg?itok=PDqQIFhw
News18 India launches campaign; asserts channel’s leadership

News18 India, Network18’s general Hindi news channel, recently launched a campaign with a humorous and quirky film to drive home its leadership position in the crucial primetime band in the highly competitive Hindi TV news segment.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/18/flix.jpg?itok=1RgvxTpA
Join Drac’s Pack on their cruise as &flix presents its next #FlixFirstPremiere ‘Hotel Transylvania 3: Summer Vacation’

It is seldom that you get to see the hilarious side to a monster trying to get himself a date with the help of a technological app like Siri! Have you ever seen a monster film that is full of fun, frolic, laughter, romance and adventure?

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/18/9xm.jpg?itok=ZerfjJqA
9XM On Stage with Salim Sulaiman

To celebrate the Republic Day week, 9XM - India’s most popular Bollywood music destination announces the launch of 9XM On Stage a splendid musical night created in honour of the Indian Armed Forces.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/18/pritam.jpg?itok=tVS2_5SL
Prime Focus joins hands with Pritam and Kwan to create JAM8

Integrated media services company Prime Focus Ltd has announced its collaboration with Jam8, a musical platform founded by Indian music composer/director Pritam, and KWAN, a talent management company to serve as a 360-degree creative solution provider for the M&E industry.

Television Production House Film Production
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/18/star.jpg?itok=Xao8ACOH
Star Movies Kids is the new kid on the block

A few years ago Star India decided to hive off some bits of its repertoire and focus exclusively on its main GEC Star Plus and the emerging sports scenario. Surprisingly, the channel is now taking a new turn by targeting the youngest viewers. As per industry sources, the Uday Shankar-led network is...

Television TV Channels Kids
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/17/cn.jpg?itok=BRpRY0Oq
Zapak and Cartoon Network India partner to launch ‘Ben 10 - Alien Run’ mobile game

Anil D. Ambani led Reliance Entertainment’s Zapak, India’s leading Gaming Destination, in association with Cartoon Network India, rings in the New Year with an epic launch for fans and gamers alike, with Ben 10 - Alien Run Mobile Game.

Television TV Channels Kids

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories