Television

Animax reaches eight million homes in four days

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Mumbai: Just how the strong the One Alliance distribution bouquet is can be gauged from this piece of news. Animax, which gives viewers the best that Japanese animation has to offer was able to achieve a reach of over eight million cable and satellite homes within four days of its launch.

 

Animax reaches 90 per cent of India's five metros, including Delhi, Mumbai, Kolkata, Chennai and Bangalore, stated a press release.



The success of Animax is significant due to the current competitive environment, where, the cable operators don't want to carry new channels due to their capacity constraints, quoted the media release.



SET Discovery president, Shantonu Aditya added "Amongst the niche channels that have been launched in the recent past, the initial reach of Animax has probably been the best. Within the next few weeks, we want to double this connectivity and reach 16 million households nationally," informed 



Animax has three key prime time blocks catering to viewers of different ages and the special programming on weekends. The channel completely dubbed in English features animation works by Japan's top producers and studios, including global successes such as Astro Boy, Gundam and Dragon Ball. In addition to English, the 4-hour time block targeting kids have programmes dubbed in Hindi.



As reported earlier by indiantelevision.com the channel had roped in Irfan Pahtan as its brand ambassador.

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