| "Zebra is quickly becoming one of Asia's largest
and most dynamic television distribution companies," said an
official release. China is one of the fastest growing television industries
and we feel it is important to have a team of people on the ground
to service the requirements of the numerous broadcasters opening their
doors to western programming," observed the release.
"Instead of meeting with a broadcaster and trying to sell
a defined catalogue of product, we now gain a detailed understanding
of their requirements and the expectations set by their audience
and advertising partners. A range of suitable product is then presented
that fits within the broadcaster's budgetary parameters and marketing
guidelines," the release concluded.
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