Sahara aims at share of lifestyle programming pie

MUMBAI: Sahara Manoranjan has not tried lifestyle programming till now, but is now aiming to go full throttle at it with a fashion magazine show hosted by VJ and actor Malaika Arora Khan.


Slated as part of the channel's weekend programming, the Malaika show is likely to have one telecast on Sunday mornings. Her presence on the channel is aimed at attracting younger viewers to this entertainment channel. The other show targeted at younger viewers, Saathiya, too goes on air on 19 July, and will run Mondays to Thursdays at 8.30 pm, in place of the outgoing Zindagi Teri Meri Kahani.

While Malaika will add the necessary glamour quotient to the Sahara Manoranjan programming, another mega show, Chandramukhi (directed by Sunil Agnihotri, who earlier created the opus Chandrakanta) has also commenced shooting. Produced by Applause Entertainment, this show is expected to go on air in the coming few months.

Sahara officials also confirm that Malini Iyer, the Sridevi starrer that was expected to create waves but has caused hardly any ripples in television programming, is due for a revamp by September. The programming revamp at Sahara Manoranjan is being phased in gradually, and more changes could be in order as the management contract deal struck with Percept D'Mark takes shape in the following weeks.

Officials also confirm that pre-production work has begun on a Hindi quiz show to be produced by ace quizmaster Sidhartha Basu's company, Synergy Productions. Basu, however, will this time not be seen in front of the camera, but will restrict himself to wielding the director's cap.

Latest Reads
A contemporary take on love online: COLORS launches Internet Wala Love

There was a time when shyly exchanged handwritten notes and a dropped handkerchief from a girl for her beau would be the onset of a potential relationship.

Television TV Channels GECs
Cosmos-Maya: The shining success story of the Indian IP Creator

Cosmos-Maya, the market leader in original Indian Kids’ animation content recently celebrated its 22ndAnnual Day.

Television TV Channels Kids
K Madhavan presents the cheque to Kerala CM Shri Pinarayi Vijayan

Star India today announced it will increase its donation to Rs 5 crores for the CM’s Distress Relief Fund for the relief and rehabilitation efforts in Kerala.

Television TV Channels GECs
Facebook to sub-license La Liga India broadcast rights to Sony

Social media giant Facebook, which recently acquired the Indian sub-continent La Liga rights for three years, has struck a sub-licensing broadcast deal with Sony Pictures Network (SPN) India, a source close to the development has confirmed to

Television TV Channels Sports
Zee Telugu’s legendary dance reality show Aata Juniors makes a comeback this weekend!

Aata Juniors, one of Zee Telugu’s iconic dance reality shows is making a comeback to the channel starting this weekend! Zee Telugu pioneered telecasting non-fiction shows at prime-time which has now created a top-of-mind recall among its viewers across Andhra Pradesh and Telangana.

Television TV Channels Regional
Star Sports announces a blockbuster line-up of renowned cricket commentators for Karnataka Premier League (KPL) 2018

Showcasing a blockbuster line-up of 12 renowned cricket experts, Star Sports announced the commentary panel for KPL 2018 which began on 15th August 2018. For the first time ever, Australia’s bowling legend Mitchell Johnson donned the commentator hat.

Television TV Channels Sports
Facebook to sub-licence La Liga to broadcaster: Report

Social media giant Facebook took several industry pundits by surprise when it acquired the India sub-continent rights for La Liga's 380 league matches for the new season, which commenced on Friday. It is now being reported that the league's broadcast in India will not just be limited to the social...

Television TV Channels Sports
Moneycontrol collaborates with Thomson Reuters to offer StockReports to its customers

Moneycontrol, India’s leading financial and business digital platform, has collaborated with Financial and Risk business of Thomson Reuters to offer StockReports on its platform. StockReports powered by Thomson Reuters, is updated every day to facilitate unbiased comprehensive analysis of stocks,...

Television TV Channels News Broadcasting Announces iReel Awards 2018 - The One of Its Kind Web Series Awards in India, one of India’s leading breaking news websites with over 100 million unique visitors announces iReel Awards 2018, web series specific awards in India.

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories