Sahara aims at share of lifestyle programming pie

MUMBAI: Sahara Manoranjan has not tried lifestyle programming till now, but is now aiming to go full throttle at it with a fashion magazine show hosted by VJ and actor Malaika Arora Khan.


Slated as part of the channel's weekend programming, the Malaika show is likely to have one telecast on Sunday mornings. Her presence on the channel is aimed at attracting younger viewers to this entertainment channel. The other show targeted at younger viewers, Saathiya, too goes on air on 19 July, and will run Mondays to Thursdays at 8.30 pm, in place of the outgoing Zindagi Teri Meri Kahani.

While Malaika will add the necessary glamour quotient to the Sahara Manoranjan programming, another mega show, Chandramukhi (directed by Sunil Agnihotri, who earlier created the opus Chandrakanta) has also commenced shooting. Produced by Applause Entertainment, this show is expected to go on air in the coming few months.

Sahara officials also confirm that Malini Iyer, the Sridevi starrer that was expected to create waves but has caused hardly any ripples in television programming, is due for a revamp by September. The programming revamp at Sahara Manoranjan is being phased in gradually, and more changes could be in order as the management contract deal struck with Percept D'Mark takes shape in the following weeks.

Officials also confirm that pre-production work has begun on a Hindi quiz show to be produced by ace quizmaster Sidhartha Basu's company, Synergy Productions. Basu, however, will this time not be seen in front of the camera, but will restrict himself to wielding the director's cap.

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