Television

Zee launches 'Kahiye To...', expects to bring 'democracy' in TV viewing

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MUMBAI: Zee TV has introduced Kahiye To... an interactive programme that will have the viewer calling shots and demand the programme of his choice.



Raj Verma and Anmol Gill who is making her debut on television will host Kahiye To..., which will air on Sundays at 12:30 pm.

 

Kahiye To... expects to take forward the famous adage "The viewer is king". As Zee TV head programming Ashwini Yardi says, " This is the first time a television channel is going interactive with its viewers. The audience gets full freedom of choice, deciding what they want to watch. No longer will the audience be mute spectators, but, based on the pilot, they will decide if they want a serial to be developed further or be junked."



In the show, the viewers will be introduced to the concept of the series and then to clippings of the pilot with an introduction of the same. Finally, the anchors will encourage the viewers to send in their votes for the said pilot, through SMS. Based on a benchmark number of votes, and a Yes: No ratio, it will be decided whether the viewers would like the pilot to become a full-fledged series. The results will be announced in the following weeks' episode. If there is a thumbs-up for a pilot, it will go into production and be on air in the shortest possible time, said an official release.



The pilot will be shown on alternate weeks. The episodes will also have exciting contests where the viewers can win fabulous prizes, highlights for the week for Zee TV will also be shown during the programme. The episode without pilots will have an interview with a celebrity from Zee TV, added the release.

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