Television

Alpha's Apna awards to heighten viewer loyalty

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/01/12/Untitled-1_29.jpg?itok=A9CyHjW3

NEW DELHI: The countrys first private regional language channel in non-southern states of India, Alpha Marathi, turns five on 15 August and wants to celebrate in style by adopting the triple A or the Apna Alpha Awards.

 

The triple A is a concept that seeks to further increase interactivity between the channel and its viewers who get to vote their favourite serials, actors etc on this Marathi language channel, which has claimed that in terms of TRPs, it runs neck and neck with Star Plus.



We conceived the Apna Alpha Award event not only to celebrate completion of five years, but also reward our viewers and involve them more in the functioning of the channel, Alpha Marathi channel Nitin Vaidya says.



A gala event, after the whole voting process is over, would be held in Mumbai on 11 August and televised on Alpha Marathi on 15 August. On the same day, names of 10 winning families will be announced and will be crowned the Alpha Marathi families. These families will get surprise gift hampers and recognition from the channel.

Alpha Marathi business head Nitin Vaidya

Pointing out that Alpha Marathi has become a household name not only in Maharashtra, but also in Marathi speaking pockets of India, Vaidya says the channel caters to almost six million cable and satellite homes in Maharashtra only.



Zee Telefilms Ltd, which owns the Alpha Marathi channel and brand, does see an opportunity in Triple A as it could be built up into a big TV event, something to the effect that Star India has done with Star Parivaar Awards on Star Plus.



Though Vaidya is loathe to admit that his brain-child has resemblance to a rivals product, he does admit with candour that there are plans to make the Triple A event an annual feature from this year, which would be promoted and televised in a big way.



For this year, we are positioning the awards as a mini general elections as it is appropriately placed after the Lok Sabha (parliamentary) elections and before the state assembly elections in Maharashtra, Vaidya said.



Though a primary part of the promotional activities would be on-air, some on-ground initiatives too have been lined up, all of which would start in about 10 days. Apart from Mumbai, on-ground promotional activities would be held in most other cities in the state with population of over a million.

There are three ways by which viewers can vote --- through physical ballot papers that will be available at the all the 1,000 Playwin counters and through cable operators (900 head ends in Maharashtra would be used for this); through SMS on 7575 and through IVRS (interactive voice recording system).



Close to 10 lakh ballot papers will be available for the viewers,  Vaidya said, adding that producers of programmes on Alpha Marathi have been mobilised to create awareness about their respective programmes amongst their viewer segment.



What would be the budget of an event like this be? Vaidya goes mum on this, preferring to say that considering that other award shows like Alpha Gaurav draw good attention and recognition for advertisers from viewers, Apna Alpha Award too will be another step in the same direction. We are in the process of tying up sponsors, he adds.



Would the triple A event deliver the TV ratings for Alpha Marathi? One would have to wait and see.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/21/drapers.jpg?itok=pXdUPmXG
“Meet the Drapers”, the crowdfunding reality show by Sony Entertainment Television, is again on the hunt for the next big idea; Season 2 going global

“Meet the Drapers” Season 1 debuted the world’s first crowdfunding-based startup reality show in 2017-2018, featuring the Drapers -- Silicon Valley’s legendary VC family - and was an immediate success in the Americas.

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/21/top.jpg?itok=iVD9gYfB
Kids most benefited genre in Chrome DM week 46

With a growth of 1.07 per cent, the kids genre in all India 1 lakh+, marked the highest opportunity to see (OTS) among all categories in week 46 of Chrome Data Analytics and Media. Discovery garnered the highest OTS in kids’ genre with 90.5 per cent.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/20/ra.jpg?itok=DxzPxtHB
Viacom18 confirms the departure of Raj Nayak

In an official statement released to the media, Viacom18 confirmed the departure of Raj Nayak, the media network’s Chief Operating Officer.

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/20/sony.jpg?itok=XlwZkCP5
Sony Pictures Networks India gears up for the India tour of Australia with engaging programming initiatives

For the year ending high-octane cricket series between India and Australia, Sony Pictures Networks India (SPN), will be undertaking several initiatives to enhance the viewing experience and increase engagement with cricket enthusiasts across the nation.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/20/sagnik.jpg?itok=kKMr0u3H
Sony Entertainment Television appoints Sagnik Mukherjee as AVP marketing

Sagnik Mukherjee is set to join Sony Entertainment Television as associate vice president marketing, a source close to the development confirmed to Indiantelevision.com.

Television TV Channels People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/20/raj-nayak.jpg?itok=ZDdRSmtK
Viacom18 COO Raj Nayak quits

Colors' Big Boss has quit, according to media reports. We are talking about Viacom18 COO Raj Nayak, who is the brain behind the most popular reality show Big Boss.

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/19/NG.jpg?itok=K2t16PB_
Monuments Turn Red, As National Geographic Raises an Alarm for Planet Conservation

Glaciers are melting, sea levels are rising, pollution in various parts of the world is at its peak, and tonnes of plastic waste is in the oceans.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/20/joy.jpg?itok=tz_9y8_I
Network 18's Joy Chakraborthy steps down

Forbes CEO and Network 18 President(Revenue) Joy Chakraborthy has stepped down from his role, according to media reports.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/19/jony.jpg?itok=pT_heat_
Sony BBC Earth hosts the extraordinary Natural History Producer and Global Storyteller, Jonny Keeling, in India

Sony BBC Earth, India’s No. 1 factual entertainment channel and home to the most iconic and premium content, continues to deliver to its promise of making the viewers ‘feel alive’.

Television TV Channels Factual @ Discovery

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories