AXN to create big buzz by rescheduling primetime band

MUMBAI: AXN is looking to increase viewer cachet further. Last year it had defined primetime as starting from 10 pm instead of 9 pm.

Now it has decided to start its primetime programme block from 8 pm. This is not just for India but also for South Asia.

The new schedule which kicks off last night (5 July) will see shows like CSI, 24 and Alias move from 10 pm to 8 pm. In addition on Mondays and Tuesdays the action oriented broadcaster will air movies in the vacated 10 pm slot.

Sony Pictures Television International (SPTI) MD Todd Miller said, "The new programme schedule reflects AXN's ongoing efforts as the market leader to take proactive initiatives to continue market leadership."

The initiative is aimed not just at shoring up viewership but also at giving the advertisers more bang for their buck. AXNs ad sales and programming VP Ricky Ow added, "Ratings studies, viewer tracking surveys and regular feedback from viewers and our cable partners pointed towards these changes.

"The programming content remains largely unchanged. The new-look primetime schedule will provide a solid three-way fit between AXN, its viewers who will now be able to enjoy action-adventure programming at times that are most suited to their lifestyles, and advertisers who now have the power to send their messages directly to their desired target audience."

Ow went on to add that close and constant analysis of ratings studies and viewer feedback helped the channel to mould its programme schedule to achieve blockbuster ratings amongst advertisers preferred target audiences. AXN claims to be available in almost 20 million homes across India.

As reported earlier by the latest season of The Amazing Race will take off later this month. It will feature a pitstop in Kolkata.

Latest Reads
Anushka Sharma joins hands with Discovery to promote Tiger Conservation Movement

Leading Bollywood actress Anushka Sharma has joined hands with to promote a global awareness movement to save tigers from extinction.

Television TV Channels Factual @ Discovery
Shemaroo Entertainment brings back the Golden Era of Nimmiji

Shemaroo Entertainment’s retro music channel Filmi Gaane launched a compilation of 35 songs of 1950’s veteran actress Nimmi by the name “SUPERHITS OF NIMMI - The Vintage Beauty”.

Television TV Channels Music and Youth
Star India publishes RIO as per TRAI tariff order

After Supreme Court of India gave the verdict in favour of Telecom Regulatory authority of India (TRAI) in the tariff order case.

Television TV Channels GECs and CNBC-TV18 break new ground with launch of educational web series — Mutual Funds Simplified, the premium financial news digital platform, and CNBC-TV18, India’s No. 1 business new channel, will launch a new digital series named “Mutual Funds Simplified” on November 13, 2018.

Television TV Channels News Broadcasting
Network18 Digital elevates Ranadeep Chakravarty as marketing head

Network18 Digital, the digital arm of Network18, announced the elevation of Ranadeep Chakravarty to marketing head of Firstpost, News18 and

Television TV Channels People
TiVo Renews Personalized Content Discovery Platform Agreement with Foxtel

SINGAPORE: TiVo Corporation (NASDAQ: TIVO), a global leader in entertainment technology and audience insights, today announced that Foxtel, Australia’s leading subscription-TV platform, has renewed its license to TiVo’s Search and Recommendation services and will have access to TiVo’s Personalized...

Television TV Channels GECs
Regional becoming the focus for festive advertising

The last quarter of the year is the best season for everyone. The festive rush not only excites consumers but even brands and advertisers. Television viewership increases and the overall growth in advertising also witnesses an uptake during the festive season.

Television TV Channels Regional
TVision technology will complement BARC India’s data: Yan Liu

Star TV has partnered with TVision, a company which measure actual eyes on screen attention providing advertisers, agencies and television networks with the second-by-second data required to understand the effectiveness of television advertising and programming.

Television TV Channels Viewership
Alipay signs 8-year deal with UEFA

Chinese payment platform giant Alipay has become the official global payment partner of UEFA for the next eight years.

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories