'Saara Akash' continues to soar; gets year's extension

MUMBAI: Will it or won't it work? That was the niggling doubt when Saara Aakash, the show with an air force backdrop, debuted on Star Plus 7 August 2003 in the Thursday 9 pm slot.

Well, not only did Miditech's Saara Aakash fare well (although after more than just a little tweaking of the original script) on the charts but it has been given another year's extension.

"As of now, we are India's No 1 weekly in the Hindi speaking markets. In the 9 pm band, comprising Kehta Hai Dil, Sanjeevani, Des Mein Niklla Hoga Chand, we are clearly the leader. We are also ahead of Sony's Jassi Jaissi Koi Nahi and Kkusum," Miditech's producer Nikhil Alva offered.

While the show might have an air force back drop, the real reason why the show is doing well, according to the makers, is the central character Monica. "In fact, we have this punch line 'Hamari Monica Jassi Jaissi bilkul nahi' (Our Monica is not like Jassi at all)," joked Alva.

"Thursday is a competitive slot. Most of the weeklies end the week on Thursday, so it is wasn't the most conducive spot for the show. We have successfully fended the competition in that slot. Be it against Jassi.. . or the movie premiers. Our target audience belongs to 14+ brackets, both male and female. Somebody who is not interested in the family dramas, which is same as that of Jassi...," Alva offered.

Despite the female protagonist, the show has a lot of aspirational value. So when the show, during its early stages, digressed on to a family track, the ratings dipped. "It was a bad judgment on our as well as the channel's part. But the mistake was immediately rectified and we have been in the top 10 shows on Star Plus ever since," insisted Alva.

What, according to the makers is the high point of the show is its theme, approach and most importantly, the characters.

"Monica's character is such that the audience can empathise with. She is a bold woman in a man's world. While she has her feminine side (she is every inch the ideal daughter), she is also driven by her mission so much so that she won't hesitate to kill someone if the need arises. Meanwhile, Sanjana's character is unlike any vamp that you see on the telly today. She is shown to be a school teacher, someone with a soft side. But despite that she is a ruthless spy. She has hers reasons to act the way she does. It is all about her love for her country, mission and the things that have happen to her in the past," explains Alva.

While it is likely that Sanjana's character will be exposed in the show and the makers might decide to introduce another negative character. One character that is going to make his entry back onto the series is that of Karan, played by Anuj Saxena. Playing on topical issues, Karan will be shown as a PoW, who makes a daring escape from the enemy dungeons.

"Despite the channel not as keen on the publicity and the promotional blitz, but the topical plot around espionage and the Indo-Pak milieu have received great feedback," Alva exhulted.

Interestingly, the high point of the show has been the episode where the central character Monica was behind enemy lines. "We showed a 15-minute chase sequence, which traditionally no one would believe works. But it has given us 13.8-14 TRP rating," gloated Alva.

But is there any likelihood that Monica might go the family way ever? "Highly unlikely," says Alva. Maybe that's for the best then. 

Latest Reads
TV ownership increased by 14% in 2017: IRS

After a gap of four years, the Indian Readership Survey (IRS), which documents the growth of the media industry, has been released for 2017. The survey methodology was criticised in 2014 and, therefore, was halted for an upgrade. This time, the sample size has been increased by 34 per cent to 3.2...

Television TV Channels Viewership
CNN-News18 launches 'If I Were FM Challenge'

As part of its Budget programming, CNN-News18 is launching the ‘If I were FM Challenge’. The campaign will encourage viewers to contribute their suggestions for the Union Budget. The channel will run an extensive on-air campaign to promote the same.

Television TV Channels News Broadcasting
BBC World News to Broadcast 'China's Chat Girls'

Lele Tao is an internet superstar in China’s $3 billion dollar ‘live streaming’ industry. With more than a million fans she can earn thousands of dollars a day singing, dancing, flirting, or often just chatting into her webcam. Fans buy her virtual gifts which she redeems for cash. In return she...

Television TV Channels News Broadcasting
PKL season 6 and 7 dates announced

The second most watched domestic league in India, Vivo Pro Kabaddi League owned by Mashal Sports and Star India announced the dates of sixth and seventh season.

Television TV Channels Sports
Star Bharat leads Hindi GEC (U+R) in week 2 of BARC ratings

MUMBAI: Star Bharat emerged as the leader in the Hindi GEC (U+R) genre dethroning Zee Anmol according to Broadcast Audience Research Council (BARC) all India data for week 2 of 2018.

Television TV Channels Viewership
BARC week 2: Aaj Tak leads Hindi News in all three markets

MUMBAI: Republic TV continues its leading streak in the second week of the year as well in BARC All India ratings. News Nation stays in the top five chart in week 2 of 2018 in Hindi News Rural market. Aaj Tak tops the chart again in Hindi News Urban market.

Television TV Channels Viewership
Dsport acquires India rights of tri-nation tournament in SL

Discovery’s sports channel Dsport has acquired the exclusive India broadcast rights of Nidahas Trophy 2018, a tri-nation international T20 tournament involving India, Sri Lanka and Bangladesh. The transaction was facilitated by Lagardère Sports, the global marketing consultant of Sri Lanka Cricket...

Television TV Channels Sports
Pittie Group launches news portal

Pittie Group has launched LatestLY its new portal for trending stories across categories like world news, politics, sports, entertainment, lifestyle,technology, automobile etc. It is being developed as the go-to platform for anybody wanting a complete understanding of trending stories.

Television TV Channels News Broadcasting
Catch Rekha's stellar performance in 'Biwi Ho Toh Aisi' on Sony MAX2

MUMBAI: Rekha’s fans are in for a sweet surprise this week as India’s iconic Hindi movie channel from Sony Pictures Networks, Sony MAX2 is all set to air classic movie Biwi Ho Toh Aisi. A light-hearted family drama stars Bollywood legends Farooq Sheikh and Rekha in lead roles and marks the debut...

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories