'The Apprentice' launches in 6 weeks on Star World

MUMBAI: The latest acquisition by Star India, The Apprentice, launches on Star World, in six weeks.


The NBC produced reality series that tests competitors' survival techniques in New York City's corporate jungle, is touted as the big ticket show of Star World this season. The acquisition was done in Hong Kong just 10 days ago, and Star India senior vice president marketing and communications, Ajay Vidyasagar says the channel is still undecided about the time slot it would be allotted. Despite earlier shows like Joe Millionaire which failed to make a mark on Indian television despite having been a big hit in the US, Star World is gung ho about the viewership success of The Apprentice.

"The real case study it offers, the business aspect of the show has a high potential to connect with Indian viewers," opines Vidyasagar. Real brains count in this reality show, where the finalist who survives the other contenders lands a $250,000-a-year job in Trump's business empire.

The show first aired in the US in January 2004, raking in over 20 million viewers each episode. The live finale was on 15 April. Even Sony Pictures realised its potential, preferring to preview the Spider Man II trailer, an unconventional two and half minute long teaser with never before footage, during one of The Apprentice's episodes this April.

The series has since been taken up for adaptation by BBC2, where the multi millionaire behind Amstrad, Sir Alan Sugar, replaced Donald Trump.

NBC and executive producer Mark Burnett (Survivor) teamed up for The Apprentice, a 17-episode series in which candidates vie for the chance to become an "apprentice" to a "master." During the first, second, and third seasons of The Apprentice,legendary business tycoon Donald Trump served as the "master" and his business empire, The Trump Organization, was the hub of the competition.

According to reports, NBC has already announced that The Apprentice 2, the sequel to its hit reality competition series starring Donald Trump, will premiere September 9. In addition to featuring the return of Donald Trump, his associates Caroline Kepcher and George Ross, and 18 new contestants (an increase from the original season's 16), Apprentice 2 will also see the return of first season Apprentice winner Bill Rancic, who will substitute for George during two of the episodes. 

Trump's weekly bad-news announcement to the losing competitor -- "You're fired!" -- has become such a catchphrase the New York real-estate baron tried to trademark it. NBC went a step ahead by getting official merchandise for The Apprentice on sale, with the phrase "You're Fired!" now appearing on t-shirts, tank tops, hats and mugs.

Star must be hoping the series comes up trumps, but will India also be fired up by this phenomenon?

Latest Reads
“Meet the Drapers”, the crowdfunding reality show by Sony Entertainment Television, is again on the hunt for the next big idea; Season 2 going global

“Meet the Drapers” Season 1 debuted the world’s first crowdfunding-based startup reality show in 2017-2018, featuring the Drapers -- Silicon Valley’s legendary VC family - and was an immediate success in the Americas.

Television TV Channels GECs
Kids most benefited genre in Chrome DM week 46

With a growth of 1.07 per cent, the kids genre in all India 1 lakh+, marked the highest opportunity to see (OTS) among all categories in week 46 of Chrome Data Analytics and Media. Discovery garnered the highest OTS in kids’ genre with 90.5 per cent.

Television TV Channels Viewership
Viacom18 confirms the departure of Raj Nayak

In an official statement released to the media, Viacom18 confirmed the departure of Raj Nayak, the media network’s Chief Operating Officer.

Television TV Channels GECs
Sony Pictures Networks India gears up for the India tour of Australia with engaging programming initiatives

For the year ending high-octane cricket series between India and Australia, Sony Pictures Networks India (SPN), will be undertaking several initiatives to enhance the viewing experience and increase engagement with cricket enthusiasts across the nation.

Television TV Channels Sports
Sony Entertainment Television appoints Sagnik Mukherjee as AVP marketing

Sagnik Mukherjee is set to join Sony Entertainment Television as associate vice president marketing, a source close to the development confirmed to

Television TV Channels People
Viacom18 COO Raj Nayak quits

Colors' Big Boss has quit, according to media reports. We are talking about Viacom18 COO Raj Nayak, who is the brain behind the most popular reality show Big Boss.

Television TV Channels GECs
Monuments Turn Red, As National Geographic Raises an Alarm for Planet Conservation

Glaciers are melting, sea levels are rising, pollution in various parts of the world is at its peak, and tonnes of plastic waste is in the oceans.

Television TV Channels English Entertainment
Network 18's Joy Chakraborthy steps down

Forbes CEO and Network 18 President(Revenue) Joy Chakraborthy has stepped down from his role, according to media reports.

Television TV Channels News Broadcasting
Sony BBC Earth hosts the extraordinary Natural History Producer and Global Storyteller, Jonny Keeling, in India

Sony BBC Earth, India’s No. 1 factual entertainment channel and home to the most iconic and premium content, continues to deliver to its promise of making the viewers ‘feel alive’.

Television TV Channels Factual @ Discovery

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories