| Discovery Network International senior vice-president,
creative department Rebecca Batties has been quoted in a World Screen
report as saying "Cheryl Heller (who heads Heller Communications)
brings to Discovery Lifestyle Networks a wealth of experience in launching
and moulding visual identities for new brands. Her work, which is
contemporary and fresh, embodies the spirit and attitude of Discovery
Lifestyle Networks."
Batties added that Heller's talent in developing brands with global
relevance and local appeal would serve Discovery well and simplify
the task of branding networks that must appeal to a wide range of
cultures.
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