|
Chandrashekar, who joins UTV on 16 August; has a job role that
includes servicing channels, ideating closely with the creative
team and strategizing on retaining eyeballs on programming content.
He will primarily be looking after a top line general entertainment
channel as well as south based channels. The details of the channels
have not been divulged.
Chandrashekar had his last day yesterday at Contract Advertising
where he was account direct. Calling himself a Contract veteran,
Chandrashekar has had extensive experience in servicing in the last
12 years. In Contract, Chandrashekar worked on international and
national accounts like Asian paints, Baja Auto, Philips lighting,
Heinz, Shoppers stop, ICICI BANK, BPCL and Allianze Bajaj, to name
a few.
Queried by indiantelevision.com as to what value addition he is
going to bring UTV, Chandrashekar states, "In the advertising
arena, one has a very structured and insightful methodology that
one works by. Production houses, still are not so researched and
scientific in their approach, hence this will be primarily where
I will be contributing and adding value to UTV."
Why UTV? Chadrashekar elucidates, "The television industry
is exploding and I have always been very passionate about entertainment,
movies and music. Secondly, UTV have their plans in place and are
also a very ambitious production house, and nothing like being with
a company that you can connect to in terms of the same goals."
Interestingly, Tina Kapoor who was with Hungama for the last five
months as creative director and who incidentally put in her papers
a few weeks ago, is now joining UTV as creative director starting
26 July. Kapoor will primarily be managing new shows. Kapoor will
have four shows under her charge to begin with --- two fiction shows
for Star India's soon to be launched "upend" channel Star
One, a lifestyle show for Times Television and a fiction show for
Sony Entertainment.
Talking about her entry into UTV, Kapoor voices, "It's going
to be a lot of fun considering the big plans UTV has in the offing.
I have always worked with a channel before (earlier stints with
B4U and MTV) and this is my first time with a production house.
I see a very bright future here."
Another development is the appointment of Pervez Quadir as creative
consultant. Quadir, who has made a name for himself in Indipop and
is well known in the entertainment industry, has already begun work
as a creative distrupter (one who analyses paradigm shifts as well
as spots emerging trends in television).
|
