Television

Its all about being in synch; etc adorns a new avatar

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/01/14/Untitled-1_23.jpg?itok=8W5aPzGx

MUMBAI: etc's got a makeover done. Adopting the philosophy of change being the only constant and permanent force, the music channel went shopping to adorn a fresh face with a lot of zing.

 

The outcome of that was one, a brand new channel ID. Two, more Bollywood centric and three more contemporary to films and music. Another key change that the channel has incorporated are new Bill Boards. Star Giraftaar, Once More and Pop Ki Aandhi have all been propped up with new and trendy designer labels, the channel claims.



Besides the labels of various shows ETC has also added a fresh show Guest Appearance to the channel's kitty. One feature that the channel claims is that it has kept their power packed programming blend of film and music intact.



According to the company release, Tam data states that the average of six months period (25/1/2004 to 26/6/2004, All India Market, 15 minutes + and age 4+) Channel Share of ETC music is 28 per cent, MTV is 23 per cent, Channel [V] is 15 per cent, B4U is 8 per cent, CMM is 5 per cent, and Zee Music is 21 per cent. Hence showing that ETC reigned supreme during this period.



Amongst the 15 to 34 years SEC ABC (27/06/2004 to 3/07/2004) ETC says Tam data states that the channel led with a market share of 35 per cent while competition, that is MTV was 22 per cent, Channel [V] was 17 per cent, B4U was 8 per cent, CMM was 2 per cent and Zee Music was 16 per cent.



Commenting on these changes and innovations ETC Networks CEO Jagjit Singh Kohli says, "We have brought in this change for a fresher, slicker and smarter look. New channel promo is certainly more vocal of its content and focus. New packaging is something that the viewers can relate still better with etc and its programmes. This is in synch with our commitment to Hindi films and music."

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/17/cn.jpg?itok=BRpRY0Oq
Zapak and Cartoon Network India partner to launch ‘Ben 10 - Alien Run’ mobile game

Anil D. Ambani led Reliance Entertainment’s Zapak, India’s leading Gaming Destination, in association with Cartoon Network India, rings in the New Year with an epic launch for fans and gamers alike, with Ben 10 - Alien Run Mobile Game.

Television TV Channels Kids
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/17/makarskratni.jpg?itok=GEQT4q5A
Sony Entertainment Television makes Makarsankranti memorable for the commuters of Western Railway

The local trains in Mumbai are known to give a unique glimpse into the lives of Mumbaikars.

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/17/atul.jpg?itok=WTNlgJrH
ZEE announces offer on Zee Family Packs, now at Rs. 39* per month

With the new tariff/pricing regime all set to come into effect from February 01, 2019 ZEE, the No. 1 television network of the country, announces attractive launch offers for its consumers. Zee family packs will be available for Rs. 39* only. This special launch offer has been devised for consumers...

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/17/chopra.jpg?itok=7oVlfmU9
Viacom18 introduces VIACUBS - a day care facility for employees' children

In continuation of its gender inclusive policies such as a 36-weeks maternity leave and flexible work arrangement, Viacom18 today announces the launch of Viacubs – a child day-care service for Viacom18 employees. Viacubs is a part of Viacom18’s WAVE initiative which focusses on safety, wellness,...

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/17/shaurya-mehta.jpg?itok=Kyr3wOqF
Privé Unscripted to offer thought-provoking content from BBC

ZEEL’s premium English movie channel - &PrivéHD - is all set to telecast its new offering from the BBC library- Privé Unscripted. It brings not just movies inspired by real life but life itself showcased in all its raw and unscripted glory. The content from ZEEL’s association with BBC Studios,...

Television TV Channels Movie Channels
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/17/palia.jpg?itok=N9_9Ii3e
MTV to up its game in 2019 with new format shows

After claiming to have doubled its viewership in 2018, MTV is all set to up its game by launching the eighth season of MTV Unplugged, a singing show, on 26 January, 8 pm onwards. Royal Stag Barrel Select and MTV have collaborated to present the program.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/17/graph.jpg?itok=xdrIJAzs
Hindi Movies most benefited genre in Chrome DM week 2

With a growth of 0.93 per cent as compared to last week (1), the Hindi movies genre marked the highest opportunity to see (OTS) among all categories in week 2 of Chrome Data Analytics & Media. In the Hindi ovies genre, Rishtey Cineplex gained the highest OTS with 95.1 per cent in HSM excluding...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/16/volley.jpg?itok=8Qd7RBy4
Pro Volleyball League players present Mumbai team jersey to Sunil Gavaskar

Pro Volleyball League stars Mohan Ukkrapandian from Kochi Blue Spikets (L) and Ranjit Singh from Ahmedabad Defenders (R) present the official UMumba jersey to Mumbaikar and cricketing legend, Sunil Gavaskar, who is a panellist on Sony Pictures Networks India’s live studio show, Extraaa Innings.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/16/nikhil.jpg?itok=NLbJtsSq
Nikhil Sangha’s Happy Anniversary has a powerful social message for all

While January 24 is observed as the National Girl Child Day across India, Nikhil Sangha’s short film ‘Happy Anniversary’ has a delicate yet poignant message for us all.

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories