ESPN Star Sports score big with Euro 2004

MUMBAI: Euro 2004, the biggest soccer tournament on the globe after the World Cup, has delivered big on the ratings for ESPN Star Sports (ESS).

ESS pulled out all the stops in marketing Euro 2004, its big ticket soccer property for the year, and it has paid off handsomely. The tourney has helped ESS gain more than a leg up over the competition.


Quoting Tam data the channel states that the average TVR (Prime Time 7 pm - 11 pm) from 12 June to 3 July 2004 of the tournament has been recorded at 0.84. Hindi commentary on the matches added to the popularity with great ratings in some of the Hindi speaking states like MP, UP and Gujarat, a company release says.

In this slot only the Hindi general entertainment channels Star Plus and Sony have recorded a better TVR at 3.29 and 0.94 respectively. That's not all. The 9:30 pm Euro matches performed better than even Set with an average TRP of 1.43, the release states.

Even without including the finals, the matches reached a cumulative audience of 182 million. By comparison Euro 2000 had a cumulative audience of only 27.8 million. 35 per cent of India's C&S audience sampled the event till 3 July 2004, adds the release.

13 out of the 30 live matches, until the semi-finals, registered a TRP of more than 1 on an All India basis. Due to the Hindi commentary Orissa and Maharashtra averaged 0.97 and 0.80 respectively for the given period. MP, which averaged 0.79 TVR for the period reached a peak of 4.3 TVR during the Portugal vs Holland semi-final on 31 June. Gujarat averaged 0.49; Punjab averaged 0.45. UP averaged 0.33 and peaked at 2.09 with the Denmark vs Switzerland match on 23 June.

Explaining the reasons for the high viewership for Euro 2004 ESS MD RC Venkateish was quoted as saying, "Such a surge in ratings for any European Championship is a first in India. ESS has driven the popularity of international soccer to this high level of viewer interest.

"This has come about by being strongly committed to the cause of driving all sports and making strong investments in soccer specifically, both in terms of world-class acquisitions and strong marketing investment. We will continue on this path of pushing the strong soccer programming like the English Premier league, Primera Liga and so on that we have on our channels."

From 22 May ESS had done lots of marketing around the event like painting the metros and trams with Euro images, posters, movie halls etc. Euro 2004 had been positioned as 'The biggest soccer battle'. The campaign emphasised the big teams and big players participating in the tournament. The entire promotion campaign brought to the fore the intense rivalries that existed between the competing European nations.

Latest Reads
Know your karma on IBN7 with 'Karm Path'

In an attempt to give its viewers a refreshing start of the day, IBN7 is launching a new show titled Karm Path. Starting 27 October, the show will predict what the day holds. The show is a differentiator in its own genre as it connotes the supremacy of deeds over destiny.

Television TV Channels News Broadcasting
Big Ganga available on Tata Sky now

Big Ganga has strengthened its distribution with DTH service provider Tata Sky.

Television TV Channels Regional
TV is story-teller's new novel; audience is Bharat, not India: Star's Banerjee

MUMBAI: Since five to six years, television has become the talking point. Th series such as 'Breaking Bad' to Transparent to Narcos to 'Game of Thrones' to 24, and now POW (Prisoners of Wars) has changed the experience of television viewing.

Television TV Channels GECs
Star World to air 1-5 of 'Homeland'

Star World and Star World HD is all geared up to air the pulse-pounding action series 'Homeland.' The show tackles geopolitical moral conundrums of our current world. It has recently unveiled the teaser for the upcoming season 6 shows how Carrie Mathison will circumvent around another international...

Television TV Channels English Entertainment
Share all World Cup, T-20 feeds with Prasar Bharati, rights holder told

The telecast of all official one-day and Twenty-20 matches played by the Indian Men’s Cricket Team will henceforth have to be shared by the rights holder with the public broadcaster Prasar Bharati under the Sports Broadcasting Signals (Mandatory Sharing with Prasar Bharati) Act 2007.

Television TV Channels Terrestrial
Saregama returns to film music acquisition with Pen pact

Saregama India has inked a two-movie deal with Pen Movies. With this agreement, Saregama has acquired the music rights of upcoming Bollywood releases of Pen which includes Kahaani 2 -- Durga Rani Singh, featuring Vidya Balan and Arjun Rampal.Kahaani 2 is slated for a release on 2 December.

Television TV Channels Music and Youth
Q2-17: Zeel numbers, PAT up on higher Ad and Subscription revenue

The Subhash Chandra led content and broadcast player Zee Entertainment Enterprises Limited (Zeel) reported a 23 per cent hike in consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding quarter of the previous year.

Television TV Channels GECs
Best Deal TV appoints Hari Trivedi as COO

MUMBAI: Best Deal TV has appointed Hari Trivedi as the chief operating officer with immediate effect. Based in Mumbai, Trivedi will be responsible for overall sales and marketing. He would also be initializing lowest price offers and deals on Best Deal TV.

Television TV Channels People
Disney announces successor of MD Siddharth Roy-Kapur

MUMBAI: Walt Disney International has announced the successor to its former managing director Siddharth Roy-Kapur. As a second stint with the organization, Mahesh Samat has made a comeback and will lead The Walt Disney Company India as the managing director. He will pursue his new responsibility...

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories