Star to play the 'Dirty Rotten Cheater'

MUMBAI: This is a piece of news that could just revive the game show format in India. Star India is all set to play a game of cross and double cross upon its viewers.

It has picked up the format rights to the game show Dirty Rotten Cheater. It is distributed by Distraction Formats.

The show recently premiered in a daily access prime slot on Italy's Canale 5.

Star will commence production later this year in Delhi. The game show is based on deception and double-crossing and works like this. Six players compete through five rounds.

They need to guess the answers to a series of light-hearted questions. These have previously been surveyed by the public who have given their top ten answers.

The most obvious answers are worth the smallest amount of money and the more tricky answers are where the big bucks can be earned.

However, theres a catch. Within the group there is a cheater who already has all the answers. If the cheater wants the cash he/she has to be as devious and persuasive as possible to convince the other contestants that someone else is cheating.

Players accuse each other of deception, the audience suspicion grows as the episode progresses. Each player tries desperately to convince the others he is not the cheater and remain in the game.

Star TV director Rajesh Kamat was quoted in a release put out by Distraction Formats saying, "We are delighted to have signed this deal with Distraction Formats and I am sure it will be the first of many. Dirty Rotten Cheater is a distinctive format and we are sure that it will do very well in India."

The show premiered on Canale 5 on 7 July 2004. It has been pulling consistent market shares of over 20 per cent in its daily prime access time slot.

Last September Distraction Formats had secured worldwide distribution rights from Jonathan Goodson Productions for the above mentioned game show. TWI had picked up the format rights at Mipcom last year for the UK market.

At that time explaining the reason behind the popularity of the show Distraction Formats sales VP Arabelle Pouliot added,: " Dirty Rotten Cheaters makes for fun and compelling TV. The contestants are under pressure, the studio audience is involved and the play-along attraction for home viewers is there due of the survey style questions and the drama created in trying to uncover the cheater."

Distraction Formats has built its business upon the acquisition of high-rating existing formats. Formed in October 1997, Distraction works with format creators across the globe in order to provide broadcasters and independent producers worldwide with successful and original formats in all genres.

Latest Reads
Green Gold’s Golden Mumbai launch

MUMBAI: Green Gold Animation is all set to hit the green running with its new offshoot Golden Robot. The Rajiv Chilaka-run animation outfit has been wowing everyone with its deals for animation series with both Netflix and Amazon Prime.  But the occasion this time was the celebration of the launch...

Television Production House Film Production
Gujarat elections boost news channel ratings as Republic continues to lead English News

BENGALURU: Rahul Gandhi’s shenanigans and Narendra Modi’s sudden and unexpected belligerence at rallies leading up to the Gujarat state assembly elections have resulted in bolstering sagging news viewership, especially for the English news genre. According to Broadcast Audience Research Council of...

Television TV Channels News Broadcasting
Sunny Leone in Discovery JEET’s show Man Vs Wild

Sunny Leone will be displaying her adventurous side as host of the mega-popular survival series Man Vs. Wild. The iconic series will telecast in Hindi on the soon-to-be-launched GEC Discovery JEET. The new GEC will premiere in the second week of February 2018 and the series will feature the...

Television TV Channels GECs
Times Now appoints Sujeet Mishra as marketing head

Times Network, part of India’s media conglomerate, The Times Group today announced the appointment of Sujeet Mishra as head of marketing, Times Now.

Television TV Channels People
Experience space with BBC's new VR experience

The BBC is giving you a chance fly. Home - A VR Spacewalk is an interactive virtual reality (VR) experience launched today for the HTC Vive and the Oculus Rift, and is available to download for free via the Steam Store and the Oculus Store.

Television TV Channels Factual & Documentary
Sony BBC Earth presents the Best of 2017

Sony BBC Earth revisits some of its most popular episodes of the best shows in a special programming line-up titled Best of 2017 starting 18 December 2017, every night at 7 pm and 11 pm.

Television TV Channels Factual & Documentary
Increased revenue from traditional media boosts Shemaroo numbers

Integrated media content house Shemaroo Entertainment Limited (Shemaroo) reported 18.3 percent higher year-on-year (y-o-y) consolidated total revenue for the quarter ended 30 September 2017 (Q2 FY 2017-18, the quarter under review) stood at Rs 1,345.7 million as compared with Rs 1,138.6 million in...

Television Production House Film Production
21st CF spins-off into new live news & sports co Fox

MUMBAI: After the blockbuster acquisition of 21st Century Fox by The Walt Disney Company, the former has announced that it will spinoff into a new brand Fox’ that will seek to replicate its own success in the newly focussed verticals of live news and sports brands. Using fiscal 2017 as a base, the...

Television TV Channels News Broadcasting
With Star India, Disney emerges as India's largest M&E firm

MUMBAI: Unlike the US, where the merger of The Walt Disney Co and 21st Century Fox’s entertainment assets is between two near equals, the scenario in India is totally different. 21st Century Fox’s India venture Star India is a $1.7 billion dollar media and entertainment behemoth while Disney India...

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories