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 The
show recently premiered in a daily access prime slot on Italy's
Canale 5.
Star will commence production later this year in Delhi. The game
show is based on deception and double-crossing and works like this.
Six players compete through five rounds.
They need to guess the answers to a series of light-hearted questions.
These have previously been surveyed by the public who have given
their top ten answers.
The most obvious answers are worth the smallest amount of money
and the more tricky answers are where the big bucks can be earned.
However, there’s a catch. Within the group there is a cheater who
already has all the answers. If the cheater wants the cash he/she
has to be as devious and persuasive as possible to convince the
other contestants that someone else is cheating.
Players accuse each other of deception, the audience suspicion
grows as the episode progresses. Each player tries desperately to
convince the others he is not the cheater and remain in the game.
Star TV director Rajesh Kamat was quoted in a release put out by
Distraction Formats saying, "We are delighted to have signed
this deal with Distraction Formats and I am sure it will be the
first of many. Dirty Rotten Cheater is a distinctive format
and we are sure that it will do very well in India."
The show premiered on Canale 5 on 7 July 2004. It has been pulling
consistent market shares of over 20 per cent in its daily prime
access time slot.
Last September Distraction Formats had secured worldwide distribution
rights from Jonathan Goodson Productions for the above mentioned
game show. TWI had picked up the format rights at Mipcom last year
for the UK market.
At that time explaining the reason behind the popularity of the
show Distraction Formats sales VP Arabelle Pouliot added,: "
Dirty Rotten Cheaters makes for fun and compelling TV. The
contestants are under pressure, the studio audience is involved
and the play-along attraction for home viewers is there due of the
survey style questions and the drama created in trying to uncover
the cheater."
Distraction Formats has built its business upon the acquisition
of high-rating existing formats. Formed in October 1997, Distraction
works with format creators across the globe in order to provide
broadcasters and independent producers worldwide with successful
and original formats in all genres.
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