Television

Rs 1 billion investment for UTV's channel for young

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2015/12/21/Untitled-1_11.jpg?itok=6Tt6dhDY

MUMBAI: A 24-hour Hindi channel for the young will be launched by software production house UTV between July and September this year.

 

UTV has floated a new company to launch the children's channel, United Home Entertainment Limited and has earmarked a total investment of Rs 1 billion for the venture. Part of this investment will come from the founders of UTV while part will be privately placed. UTV is actively looking at strategic alliances for the channel, including a distribution platform for the new channel, says UTV new ventures COO Purnendu Bose.



While UTV has been toying with the idea of a children's channel for the last one year, the concept was recently firmed up, taking into account the vast gap that existed for programming for children in the country, says Bose. Also, the rising strength of pester power combined with the fact that a third of the country's population is now under 15, has bolstered UTV's plans to go ahead with the channel by 2004-end.



While UTV's own software as also UTV Toons' will be tapped for use on the new channel, Bose is also speaking to other production houses in the country to develop original ideas for the channel, which he says will be the first 'desi' channel with 24 hours of localised content, adapted to the needs of Indian children.



The entry of Cartoon Network sibling Pogo, the proposed Animax feeds and the continuing threat of a Disney channel entry could also have fuelled UTV's hurry to go ahead with a children's channel, although the implementation of conditional access remains an uncertainty. Bose however, feels that more channels in the children's programming space will only help to expand a hitherto untapped market. Pointing to the 20 children's channels in the UK that cater to 11 million kids, Bose says there is no reason why the first desi channel for kids in India (Splash from the Pentamedia stable notwithstanding) should not be able to find its audience.



The new UTV channel will target four to 18-year-olds, but Bose says the production major is still debating whether or not to target the fickle 15 to 18-year-olds. Time bands could be divided by different target groups - like the four to seven-year-olds, the eight to 12-year-old boys, similar aged girls, and 12 to 14-year-old girls and similar aged boys. The commercial success of children's programming on kids' channels like Cartoon Network, which now sport ads for products usually used by adults and a growing incidence of multi-TV set households will help the new channel thrive, believes Bose.



UTV has shortlisted around five names for the proposed channel, but Bose says a final decision will be taken only next week.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/11/satymev.jpg?itok=MBG_4h--
Watch the World Television Premiere of Satyameva Jayate on 15th December only on Zee Cinema

We all have seen corruption and apathy in the government and police force etc.

Television TV Channels Movie Channels
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/11/zee.jpg?itok=UKtrNPBG
Zeel channels most watched Hindi channels across genres

Two Hindi GECs from the Zee Entertainment Enterprises Ltd (Zeel) stable – free-to-air or FTA Zee Anmol and flagship pay TV channel Zee TV were once again the second and third most watched channels across genres in 2018 in week 48 (Saturday, 24 November 2018 to Friday, 30 November 2018).

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/11/priyanka_0.jpg?itok=XRpmy4tA
Our shows will empower people to drive electoral discourse: Network18's Priyanka Kaul

The news genre has entered its peak time – election season. All news channels including Hindi, English and regional have started their election-based programming from the exit polls that took place on 7 December 2018. Election coverage is like the bread and butter for news channels since this is...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/kanada.jpg?itok=n7Tw9omO
Zee Kannada to launch a first-of-its-kind horror thriller fiction show – Aatmabandhana

Zee Kannada, every Kannadiga household’s hub of entertainment, further strengthens its fiction band with innovative content post the successful launch of Paaru.

Television TV Channels Regional
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/gana.jpg?itok=veFowdxg
Diljit Dosanjh’s ‘Pagal’ & ‘Putt Jatt Da’ rakes in over Five Million Hits on Gaana each

Punjabi sensation Diljit Dosanjh’s newly released tracks ‘Pagal’ & ‘Putt Jatt Da’ have smashed charts on India’s largest music streaming app – GAANA with over five million hits within less than a month.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/aaj-t.jpg?itok=9a_rPb1K
How Hindi news channels perform on counting day

News viewership is event-driven – either scheduled or unscheduled. Elections are certainly the most important of all special or scheduled events.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/khelo-india_0.jpg?itok=AcpU6Vh1
Khelo India Youth Games, Maharashtra 2019 is Bigger and Better!

Building on the roaring success of the inaugural edition of the Khelo India School Games, Ministry of Youth Affairs and Sports along with Star Sports kick started the countdown to Khelo India Youth Games, Maharashtra 2019 with an appeal to encourage India to play more- with the evocative ‘#...

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/tata.jpg?itok=qExrssTe
IndianOil to fuel Tata Open Maharashtra

Organisers of Tata Open Maharashtra today announced Indian Oil Corporation Ltd. coming on board as a valued partner for the 2nd edition of Tata Open Maharashtra to be played at the Mhalunge Balewadi Stadium, Pune.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/times.jpg?itok=axdb0S-X
Times Internet announces elevation of Puneet Gupt as its COO

India’s leading digital products company, Times Internet announced the elevation of Puneet Gupt as the COO of Times Internet,with immediate effect.

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories