Television

Zee's religious channel Jagran launches 14 Jan

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NEW DELHI: As reported by indiantelevision.com earlier, Zee Telefilms is launching its religious channel, Jagran, tomorrow. In the Hindu calendar, the day is celebrated as Makar Sankranti, a day which heralds the arrival of autumn.

 

According to an official statement from Zee, Jagran will be the first religious channel in the country that attempts to entertain the audience with mythological movies, serials, alternate living and alternate healing programs, interactive astro solutions, spiritual content etc.



At the same time religious discourses of various religious gurus will also be aired on the channel during prime.



The statement quoting channel head Anil Anand said, "Jagran will give an overall experience that extends the currently restricted 'prime time' viewer-ship of religious channels from early morning hours, to nearly any time of the day."



He further added, "We aim to broaden the market within this genre from only the 55+ age group to anyone who is 35+. This can be achieved by a slight inclination towards spiritualism as compared to any particular religion."



The brand name Jagran is an off take from one of the most successful early morning program on Zee TV, called "Jagran." This program has been on air for nearly five years now.

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