Television

On New Year's Eve, still Star Plus' soaps that ruled

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2015/12/23/Untitled-1_21.jpg?itok=9i-DBwRL

MUMBAI: If it was Star Plus' soaps that ruled the TRP charts in the year gone by, the tale was no different as Hindi entertainment television bid adieu to 2003.



While a whole lot of people were letting their hair down on New Year's Eve, there was that loyal lot who was glued to the television too. And unsurprisingly most of them were watching Star Plus.



For Star Plus it was a matter of having its cake and eating it too. The TAM India ratings of CS 4+years homes of programmes aired across various channels from 8:30 pm onwards on 31 December 2003 tell their own tale. It wasn't the special events or programmes that were popular with the viewers on New Year's Eve but rather Star Plus staple of daily soaps.



Star Plus, which did not have any special programming lined up, instead chose to weave the New Year angle into their soaps. The strategy seems to have worked well and one of the top rated programmes on the channel was Kasautii Zindagii Kay which aired at 8.30 pm and garnered TRPs of 13.99 in Mumbai on 31 December 2003, whereas it notched TRPs of 16.55 in Delhi. Across the six metros Kasautii... led with a TRP of 9.39 when compared to other popular soaps like Kahaani Ghar Ghar Ki , Kyunki Saas Bhi Kabhie Bahu Thi and Sanjivani,.



Star's innovative packaging on 31 December started with the Khichdi characters getting ready for the new year party at 8 pm who move across the sets of various Star serials, starting from Kasautii..., moving on to Sanjivani, Kahaani Ghar Ghar Kii, Kyunki Saas Bhi Kabhi Bahu Thi, Kahiin To Hoga and finally ending the party with Kaahin Kissii Roz..



Kyunki... followed close behind Kasautii... with TRPs of 12.69 in Mumbai, 14.95 in Delhi and 8.32 across the six metros. Sanjivani, followed trail with TRPs of 12.59 in Mumbai and an average of 7.7 across the six metros on 31 December.



For the record, Zee TV had hauled funny man Sajid Khan who was all pervasive on the channel in a special programme called Jalwaa Unlimited which aired from 8.30 pm.



While Sajid failed to hook audiences on Zee, he did an ok job on Sony Entertainment Television's Non Stop Hungama which was aired at 10 pm. He anchored the show with a gang of secretaries from Sony's ace card Jassi Jaissi Koi Nahin. The show boasted of performances by Fardeen Khan, Salman Khan, Govinda, Aarti Chabbria, Ishita Arun, Yana Gupta, Kanta Laga girl - Shefali Zariwala and Kaliyon Ka Chaman Meghna Naidu. The show managed a TRP of 5.38 in Kolkata and 4.18 in Mumbai, with an average of 4.18 in the six metros.



Jassi... remained low in the TRP race and failed to offer competition to the 'K' soaps as it managed TRPs of 4.92 in Delhi across CS 4+years homes and 2.99 in Mumbai. Could the Jassi magic be fading after the initial hype and hoopla?



Action channel AXN, meanwhile, had an 84-hour movie marathon and Continuous Wild On marathon as a bonus. However, it did not quite gather marathon TRPs. In the six metros Wild On, which was aired at 11 pm managed ratings of 0.3, in Mumbai 0.5 and in Delhi 0.36 in CS 4+years homes. Sexy American model Brooke Burke took the couch adventurers on a wild ride around the world in search of some of Planet Earth's most exotic and beautiful locales.



Sahara Manoranjan famous for bringing big screen biggies to the small screen through various concerts, shows and more recently even serials, had yet another treat for the viewers on 31 December. Sahara had lined up a filmi fare with the Now or Never Live in Concert. The show which was aired on 30 and 31 December from 8.30 pm onwards notched up a TRP of 3.75 in Kolkata, while managing only 1.61 and 1.39 in Mumbai and Delhi respectively across CS 4+years homes.



Viewer fatigue or no viewer fatigue, Star Plus with its family sagas held sway in the numbers' game even on 31 December 2003. Without, it needs repeating, any special programming lined up to woo viewers.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/19/prive.jpg?itok=TA019vU8
Experience the cinematic journey of the Academy's finest with &Privé HD’s 'The Winning Side'

As the stage is getting set for one of the most important nights in Hollywood, film enthusiasts across the world are waiting with bated breath to see their favourite stars take home the golden statuette. While the highly-anticipated night soon approaches.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/19/khelo-india.jpg?itok=cw_aJ-JT
Khelo india school games attract over 100 million viewers in its inaugural edition

Star Sports produced Khelo India School Games (KISG) drew a remarkable viewership for the inaugural edition of the tournament by attracting 102 million* viewers on television. Whether it is with the vision of creating heroes through story telling or simplifying various sports on television to...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/19/the-dump.jpg?itok=4qUVI_cx
Wide sales picks worldwide rights to panorama title Garbage

MUMBAI:  Paris-based sales company Wide has picked up worldwide rights to Panorama title Garbage, directed by Q, which is the only Indian feature in Berlinale official selection this year. A political drama that reflects the times we are living in, Garbage, Q’s new directorial venture Produced by...

Television Production House Film Production
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/19/24.jpg?itok=amvyZTcD
News24 to hike ad rates by 40% post revamp

MUMBAI: A decade after making a headway into India’s burgeoning news TV industry, Hindi news channel News24 has given itself a makeover to stay relevant in the current times. The channel, owned by BAG Network and Media, got a new logo design and tagline of ‘Think First’ earlier this month. Talking...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/19/Jeet.jpg?itok=BcmfVVar
Jeet storms the market with big debut week viewership

MUMBAI: After entertaining the Indian audience for more than 20 years with world-class documentaries on food, science and survival, Discovery Communications India (DCIN) has entered the Hindi general entertainment category (GEC) with a bang thanks to Discovery Jeet. The channel, which launched on...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/19/FTA_GEC_0.jpg?itok=3UXOqCYk
FTA GECs bring in revenue despite low ad rates

MUMBAI: The formulation of the Broadcast Audience Research Council (BARC) had one big advantage for channels. Regional reporting led to increased viewership for free to air (FTA) general entertainment channels (GEC) as well as higher advertiser interest. Star Bharat is the only FTA that has...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/17/Pro_Wrestling.jpg?itok=ZIguV2M0
Pro Wrestling League rallies on North India viewership

MUMBAI: The third edition of the Pro Wrestling League (PWL) proved to be a hit among the younger viewers while attracting audiences of all age groups. Moreover, 77 per cent of the viewership came from North India for the season.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/16/banok.jpg?itok=BJ4ELatq
Catch the Superr Heropanti of bandbudh aur budbak only on Discovery Kids

Discovery Kids, the leading animation channel from Discovery Communications India, has launched its new series Bandbudh aur Budbak from 12th February. The show follows the fun school life adventures of two best friends, Badrinath and Buddhadeb who often land in trouble because of their antics but...

Television TV Channels Kids
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/19/debate_0.jpg?itok=chIj1447
Debates continue to reap rewards for Eng news channels on prime time

Prime-time shows on Indian English news channels have struggled to budge from their reliance on the debate format. In spite of access to new technologies, the content of the programming during the slot has largely remained the same. Even the allure of virtual reality (VR) and the latest production...

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories