Aaj Tak turns three

MUMBAI: For the TV Today group, the year-end was an occasion to celebrate twice over. The group's flagship channel Aaj Tak turned three on 31 December 2003.

Aaj Tak, which is the first 24-hour Hindi news channel to uplink from India, has also been rated one of the most successful brand launches during the past seven years in the Brand Derby study conducted in September 2003.

Accolades have been coming in for the channel with good frequency. At the prestigious The Indian Telly Awards 2003, the channel walked away with the Television News Channel of the Year award while Prabhu Chawla of Aaj Tak picked up the TV News Anchor of the Year award.

According to a company release, Aaj Tak claims to have a viewership of approximately 27.3 million viewers, which the release states, has managed to create a unique platform for the advertisers to reach out to their target audiences.

The release also claims that Aaj Tak commands approximately 30.4 per cent of the total news market. The release further attributes this high channel share to the superior understanding of the audience preferences based on the management's experience in the news business, editorial excellence, independent distribution and sales capabilities, customised state-of-the-art technology and a motivated team of well-qualified professionals.

Further, TV Today's initial public offer (IPO) in its birth month in 2003 turned out to be a runaway success. The IPO that closed on 27 December was over subscribed 36.26 times at Rs 95 per share. The TV Today Network (TVTN) has mopped up a whopping Rs 49 billion as a result of over subscription without any support from foreign institutional investors who were not allowed to participate in the initial offer.

TVTN had offered 14.5 million shares through the book-building route. The issue constituted 25 per cent of the fully diluted post issue paid-up capital of the Company. The shares will list on the Bombay Stock Exchange and the National Stock Exchange of India this month. TVTN will be allocating 50 per cent of the issue to qualified institutional investors while 25 per cent of the offering will be allocated to retail investors and non-institutional investors each.

With the news channel space getting divided amongst more and more players, it remains to be seen if Aaj Tak will carry on walking the talk in its fourth year as well.

Latest Reads
Sunny Leone in Discovery JEET’s show Man Vs Wild

Sunny Leone will be displaying her adventurous side as host of the mega-popular survival series Man Vs. Wild. The iconic series will telecast in Hindi on the soon-to-be-launched GEC Discovery JEET. The new GEC will premiere in the second week of February 2018 and the series will feature the...

Television TV Channels GECs
Times Now appoints Sujeet Mishra as marketing head

Times Network, part of India’s media conglomerate, The Times Group today announced the appointment of Sujeet Mishra as head of marketing, Times Now.

Television TV Channels People
Experience space with BBC's new VR experience

The BBC is giving you a chance fly. Home - A VR Spacewalk is an interactive virtual reality (VR) experience launched today for the HTC Vive and the Oculus Rift, and is available to download for free via the Steam Store and the Oculus Store.

Television TV Channels Factual & Documentary
Sony BBC Earth presents the Best of 2017

Sony BBC Earth revisits some of its most popular episodes of the best shows in a special programming line-up titled Best of 2017 starting 18 December 2017, every night at 7 pm and 11 pm.

Television TV Channels Factual & Documentary
Increased revenue from traditional media boosts Shemaroo numbers

Integrated media content house Shemaroo Entertainment Limited (Shemaroo) reported 18.3 percent higher year-on-year (y-o-y) consolidated total revenue for the quarter ended 30 September 2017 (Q2 FY 2017-18, the quarter under review) stood at Rs 1,345.7 million as compared with Rs 1,138.6 million in...

Television Production House Film Production
21st CF spins-off into new live news & sports co Fox

MUMBAI: After the blockbuster acquisition of 21st Century Fox by The Walt Disney Company, the former has announced that it will spinoff into a new brand Fox’ that will seek to replicate its own success in the newly focussed verticals of live news and sports brands. Using fiscal 2017 as a base, the...

Television TV Channels News Broadcasting
With Star India, Disney emerges as India's largest M&E firm

MUMBAI: Unlike the US, where the merger of The Walt Disney Co and 21st Century Fox’s entertainment assets is between two near equals, the scenario in India is totally different. 21st Century Fox’s India venture Star India is a $1.7 billion dollar media and entertainment behemoth while Disney India...

Television TV Channels People
Disney to buy 21st Century Fox assets for $52.4 billion

The Walt Disney Co has set up a $52.4 billion, all-stock deal to acquire 20th Century Fox and other entertainment and sports assets from Rupert Murdoch’s empire.

Television TV Channels Movie Channels
MOVIES NOW brings #StopDreamingAndStartWinning with 100 Mania Season 5 for its viewers

Movies Now, India’s english movie channel, rings in the festive season with its property ‘100 Mania’, beginning Friday, 15 December at 9pm. In its 5th season, the channel has curated a line-up of some of the biggest Hollywood blockbusters like Furious 7, Jurassic World, Disney’s The Jungle Book,...

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories