Aaj Tak turns three

MUMBAI: For the TV Today group, the year-end was an occasion to celebrate twice over. The group's flagship channel Aaj Tak turned three on 31 December 2003.


Aaj Tak, which is the first 24-hour Hindi news channel to uplink from India, has also been rated one of the most successful brand launches during the past seven years in the Brand Derby study conducted in September 2003.

Accolades have been coming in for the channel with good frequency. At the prestigious The Indian Telly Awards 2003, the channel walked away with the Television News Channel of the Year award while Prabhu Chawla of Aaj Tak picked up the TV News Anchor of the Year award.

According to a company release, Aaj Tak claims to have a viewership of approximately 27.3 million viewers, which the release states, has managed to create a unique platform for the advertisers to reach out to their target audiences.

The release also claims that Aaj Tak commands approximately 30.4 per cent of the total news market. The release further attributes this high channel share to the superior understanding of the audience preferences based on the management's experience in the news business, editorial excellence, independent distribution and sales capabilities, customised state-of-the-art technology and a motivated team of well-qualified professionals.

Further, TV Today's initial public offer (IPO) in its birth month in 2003 turned out to be a runaway success. The IPO that closed on 27 December was over subscribed 36.26 times at Rs 95 per share. The TV Today Network (TVTN) has mopped up a whopping Rs 49 billion as a result of over subscription without any support from foreign institutional investors who were not allowed to participate in the initial offer.

TVTN had offered 14.5 million shares through the book-building route. The issue constituted 25 per cent of the fully diluted post issue paid-up capital of the Company. The shares will list on the Bombay Stock Exchange and the National Stock Exchange of India this month. TVTN will be allocating 50 per cent of the issue to qualified institutional investors while 25 per cent of the offering will be allocated to retail investors and non-institutional investors each.

With the news channel space getting divided amongst more and more players, it remains to be seen if Aaj Tak will carry on walking the talk in its fourth year as well.

Latest Reads
Star Movies presents 'Films To See...' every weekday starting 7 Nov

Star Movies Select HD has been staying true to its promise of impeccable curation by showcasing the best. Star Movies sets standards of storytelling high inspiring a lot of others to try and re-invent the art of movie showcasing business.

Television TV Channels English Entertainment
Q2-17: Zee Media operating profit up

BENGALURU: The Essel Group’s news network Zee Media Corporation Limited (ZMCL) reported more than double (2.47 times) year-over-year (y-o-y) operating profit (Simple EBIDTA) for the quarter ended 30 September 2016 (Q2-17, current quarter) . The company reported EBIDTA of Rs 18 crore (14.3 per cent...

Television TV Channels GECs
National Geographic Channel to undergo major rebranding

MUMBAI: Come 14 November and the National Geographic Channel will have a new shortened sobriquet. The word channel will disappear from its name and it will be simply known as National Geographic and a new tagline “Further.” The change is expected to take place simultaneously across all the 445...

Television TV Channels Factual & Documentary
Maha Cartoon targets 65 per cent rural HSM via DD FreeDish, 2000 LCOs

Who can forget the Charlie Chaplin show which entertained the world audience of all ages. Maha Cartoon, the first free-to-air (FTA) Hindi cartoon channel targeted at the Hindi-speaking markets (HSM), will be launched on India's largest DTH platform DD FreeDish on 1 November. The new Maha Cartoon...

Television TV Channels Kids
Vikram Chandra steps down; KVL Narayan Rao is new NDTV group CEO

The rumours that were making rounds of Vikram Chandra quitting NDTV have now been put to rest.

Television TV Channels People
Naagin helps Colors capture top position this week: BARC

Backed by Naagin Season 2, Colors was almost close to Star Plus to get the number one position, but, this week, Colors went few steps ahead and grabbed the leadership position and replaced Star Plus in week 42. Even in Urban GECs market, Colors toppled Star and took over the number one position.

Television TV Channels Viewership
SPN India to broadcast Barclays ATP World Tour finals

Sony Pictures Networks India (SPN) will exclusively broadcast the upcoming ATP events in the month of November. The ATP 1000 Paris Masters will be aired live on Sony ESPN channels and will be streamed live on SonyLIV app and website. The ATP 1000 Paris Masters in Paris will begin on 31 October.

Television TV Channels Sports
Hunt for Zee Business head continues

MUMBAI: Zee Business, an arm of Zee Media Corporation, has seen several transitions in its management this year. The channel was initially headed by Amish Devgan, who decided to move away after serving for 14 years. It was then led by Zee Media Corporation’s then CEO for content Samir Ahluwalia,who...

Television TV Channels People
'King' content will take over monopolistic media entities, says Arnab Goswami

NEW DELHI: The future of news lies in breaking away from the interdependence of politicians and the media on each other.

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories