BBC World Service trust extends partnership with DD

MUMBAI: Good work will continue on state owned Doordarshan this year. The co-production partnership between the National AIDS Control Organisation (NACO), BBC World Service Trust (BBC WST) and Doordarshan (DD) has been extended for a year.

The move has also recieved support from the UK governments department for international development.

The partnership between the pubcaster and an independent UK charity was established to promote HIV/AIDS awareness and support through mass communications. It is under this parnership that detective series like Jasoos Vijay, the youth show Haath Se Haath Milaa and a range of TV spots designed to convey HIV/AIDS messaging, are being broadcast by DD nationally and regionally (in chosen areas, with appropriate language versions).

According to an official release, 25 new episodes of Jasoos Vijay will be produced in Hindi and five regional languages. While 25 episodes of HSHM commissioned, will see the distinctive blue and pink buses will go nationwide. Around 40 spots in Hindi and six regional languages will also be produced.

The programming created will be broadcast on DD1 till end of July 2004. The new series of Jasoos... will be on air from Sunday 4 January at 9 pm on DD 1.

The new project extension will see both programmes produced for a second run and will also extend the number of languages in which the output is broadcast.

The last run of Jasoos... reached number seven in the programme ratings and reached an estimated audience of over 150 million viewers, says a company release. Winner of this years Telly awards, in the Best Thriller section Haath Se Haath Milaa, earlier won the prestigious Unicef award from the Commonwealth Broadcasting Association for a 'vigorous and pioneering TV campaign' aimed at young people which challenged minds and changed behaviour.

The public service ads are mainly produced by DD producers, while the programmes are produced from BBC WSTs base in New Delhi using local technicians and talent and drawing on the expertise of both of its partners and the Trusts small international staff, adds the release.

According to NACO, additional secretary and project director Meenakshi Datta Ghosh, "The tripartite partnership between the National AIDS Control Organisation, Prasar Bharati and the BBC World Services Trust as co-producers has had an eventful innings. Social messaging on HIV/AIDS has been widely disseminated through the infotainment format via this partnership. These serials together with the dozen TV spots on HIV/AIDS have all combined to enhance awareness about people living with HIV and about the disease itself. There is a loosening up with more people adopting a softer, kinder approach in day to day discussion about issues relating to stigma, provisioning of care and support, services and treatment."

Doordarshan director, development and communication division, Usha Bhasin, "We are delighted to continue our successful co-production partnership with BBC WST and NACO. This division has been responsible for producing some of DDs most successful and popular programmes and this demonstrates very clearly that programmes with a social purpose can deliver levels of entertainment and production value as good as - and often better than -their competitors. Doordarshan shares with the BBC an absolute commitment to public service broadcasting of the highest quality and those of us associated with this project since its inception look forward to matching our previous achievements together in this extension year."

Says BBC World Service Trust, director India Colin Rogers, "Research has shown that our mass communications campaign has achieved significant impact in raising audience awareness of the issues surrounding HIV/AIDS particularly in the area of care and support and in removing stigma. The campaign run by this partnership is the largest of its kind in the world and is a model which is being replicated already in South East Asia and in Africa. We are very proud of our association with NACO and Doordarshan and delighted that the success of the first years output has led to their enthusiasm for continuing and expanding the project."

Latest Reads
Zee Tamil strengthens its weekend programming

MUMBAI: Zee Tamil, the tamil general entertainment channel of ZEEL, recently announced its decision to spruce up its fiction bands for weekends.

Television TV Channels Regional
Times Television Network elevates Nivedita Oak to DGM

Times Television Network (TTN) has elevated Nivedita Oak to deputy general manager - influence. Earlier, Oak was the regional head for Zoom, FCT and branded content. She has been working with the Times Network for the last 11 years.

Television TV Channels People
History TV18 to release third film in ‘Special Operations India' series

History TV18, a pan-Indian television channel, is to create a documentary on counter-terrorist operation at Pathankot air base named Special Operations India: Pathankot. This one-hour documentary will be aired on June 25 at 9 pm.

Television TV Channels Factual & Documentary
CNBC-TV18 successfully concludes the 8th edition of the ‘India Healthcare and Wellness Awards 2018’

NBC-TV18, India’s leading English business news channel along with ICICI Lombard hosted the 8th edition of the ‘Indian Healthcare and Wellness Awards 2018’ at The Grand Hyatt, Mumbai.

Television TV Channels News Broadcasting
MN+ to air Indian Television premier of ‘Tulip Fever’

MN+, the Gold Class of Hollywood Movies from the Times Network, brings to the viewers, for the first time on Indian television, the celebrated romantic historical saga– ‘Tulip Fever’. The movie will premiere on Sunday, 24th June at 1 pm and 9pm on MN+.

Television TV Channels English Entertainment
Sony Music acquires the music rights for 2018’s much awaited sports drama film ‘SOORMA’

Global music giant, Sony Music has acquired the music rights for Soorma – the greatest comeback story of the hockey legend Sandeep Singh.

Television TV Channels Music and Youth
Epic and Rupa publications announce the umeed india book on the occasion of international olympic day

EPIC TV - India’s only Hindi language, Indian Infotainment channel celebrates International Olympic Day with an exclusive unveiling of the first look of the Umeed India book published by Rupa Publications and based on its popular series, of the same name hosted by ace cricketer Virender Sehwag.

Television TV Channels Factual & Documentary
Iconic series Blue Planet II set for Indian TV premiere on Sony BBC Earth after a successful theatrical run

All eyes on TV as India’s #1 factual entertainment channel, Sony BBC Earth, premieres the world-renowned, path breaking and breath-taking series Blue Planet II for the Indian audience on June 25th at 9 pm.

Television TV Channels News Broadcasting
FOX Life celebrates a perfect celebrity mismatch in Great Escape’s new season

He’s rugged, she’s delicate. He’s adventurous, and she is spiritual. They are two friends who, at a distance, might seem like polar opposites. But get closer and you are sure to be surprised. FOX Life, India’s favorite premium lifestyle channel,

Television TV Channels Factual & Documentary

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories