Ten Sports bags rights for Copa America 2004

MUMBAI: ESPN Star Sports does not have all of what is worth watching in soccer after all.

Ten Sports has just bagged what it calls "the most significant soccer acquisition since the 2002 FIFA World Cup" with the rights for the 2004 Copa America Cup, the premiere tournament on the football crazy South American continent.

With teams like five times and current world champions Brazil, two times world champion Argentina, two times world champion Uruguay and popular teams like Columbia, Paraguay and Chile, the tournament features some of the biggest names in world soccer .

Ten Sports vice president - programming Peter Hutton said, "It's a great acquisition for us with a solid month of great international football featuring the world's greatest team - Brazil - against their fiercest rivals. It means live coverage of the best players in the world from Ronaldo to Crespo from Roberto Carlos to Veron in the most intense of sporting atmospheres."

Taj Television India Pvt Ltd MD Sharmista Rijhwani said, "Ten Sports has been very closely monitoring the soccer viewing habits of the Indian viewer over the last two years. We have come to realise that the Indian viewer patronises traditional soccer countries like Brazil, Argentina and England more than professional leagues."

"Our vision since inception has been to provide content relevant to India," adds Taj Television CEO Chris Mc Donald. "This is reflected in our choice of soccer acquisitions, where we have handpicked the soccer matches loved by Indians rather than sheer quantity."

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