NFL hatches Super Bowl deal with China Central TV

MUMBAI: The National Football League and China's public broadcaster China Central Television (CCTV) have reached an agreement for the live broadcast of this season's Super Bowl.


CCTV-5, which claims to be China's only 24-hour terrestrial sports channel that is broadcast across the country, will televise Super Bowl XXXVIII live from Houston's Reliant Stadium to more than 300 million households throughout mainland China. The game takes place on 2 February.

NFL commissioner Paul Tagliaube was quoted in an official release saying, "This is an exciting partnership. It is another indication of the growing interest in our sport and the Super Bowl from beyond our borders. CCTV delivers broad exposure in a market that we feel is most promising in the future."

A five-person production crew from CCTV will capture all the sights, sounds of Super Bowl XXXVIII . In the lead up to Super Bowl, NFL Films and CCTV Sports will jointly produce a localised version of NFL Blast. This is the league's international magazine show. Broadcast completely in Mandarin, the show debuted on CCTV-5 on 1 January. It airs every Thursday with a re-broadcast every Monday morning.

NFL Blast will help introduce viewers to the basics of the NFL and American football. Each one-hour show will have instructional segments, lifestyle pieces introducing NFL personalities. In addition, there will be a portion dedicated to explaining the Super Bowl's place in American culture and a set of highlights from the previous week's games. The aim is to set the stage for the first live, nationwide Super Bowl broadcast in China since 1987.

This is the latest of several initiatives launched by the NFL in China during the past 14 months. In November, more than 400 players and coaches from 23 schools participated in the first NFL Flag Football tournament in Shanghai, which was won by Chang Ning Middle School. Super Bowl XXXVIII will be televised in over 220 countries and territories to a potential worldwide audience estimated at more than one billion.

According to a survey conducted by the Initiative International media agency, last season's Super Bowl - between the Tampa Bay Buccaneers and the Oakland Raiders was the most-watched sports event on television, globally. It managed to out-score events like the Champions League final, the final stage of the Tour de France, the Rugby World Cup final, and game six of the NBA finals.

Latest Reads
Star World to air 1-5 of 'Homeland'

Star World and Star World HD is all geared up to air the pulse-pounding action series 'Homeland.' The show tackles geopolitical moral conundrums of our current world. It has recently unveiled the teaser for the upcoming season 6 shows how Carrie Mathison will circumvent around another international...

Television TV Channels English Entertainment
Share all World Cup, T-20 feeds with Prasar Bharati, rights holder told

The telecast of all official one-day and Twenty-20 matches played by the Indian Men’s Cricket Team will henceforth have to be shared by the rights holder with the public broadcaster Prasar Bharati under the Sports Broadcasting Signals (Mandatory Sharing with Prasar Bharati) Act 2007.

Television TV Channels Terrestrial
Saregama returns to film music acquisition with Pen pact

Saregama India has inked a two-movie deal with Pen Movies. With this agreement, Saregama has acquired the music rights of upcoming Bollywood releases of Pen which includes Kahaani 2 -- Durga Rani Singh, featuring Vidya Balan and Arjun Rampal.Kahaani 2 is slated for a release on 2 December.

Television TV Channels Music and Youth
Q2-17: Zeel numbers, PAT up on higher Ad and Subscription revenue

The Subhash Chandra led content and broadcast player Zee Entertainment Enterprises Limited (Zeel) reported a 23 per cent hike in consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding quarter of the previous year.

Television TV Channels GECs
Best Deal TV appoints Hari Trivedi as COO

MUMBAI: Best Deal TV has appointed Hari Trivedi as the chief operating officer with immediate effect. Based in Mumbai, Trivedi will be responsible for overall sales and marketing. He would also be initializing lowest price offers and deals on Best Deal TV.

Television TV Channels People
Disney announces successor of MD Siddharth Roy-Kapur

MUMBAI: Walt Disney International has announced the successor to its former managing director Siddharth Roy-Kapur. As a second stint with the organization, Mahesh Samat has made a comeback and will lead The Walt Disney Company India as the managing director. He will pursue his new responsibility...

Television TV Channels People
Life is more imaginative than fiction in a story like POW, says writer-director Gideon Raff

MUMBAI: Sometimes, coming back home after 17 years is not always a happy ending. "Prisoners of War" is the story of three Israeli soldiers, who were held captive for that many years following their kidnapping while on a secret mission with their unit.

Television TV Shows Thriller
IPL media rights bidding postponed sine die

MUMBAI: The BCCI has made it clear that the media rights auction cannot take place till the time it gets a concrete go-ahead and a formal approval from the Justice RM Lodha committee. Till the evening of 24 October (Monday), BCCI did not receive the okay from the committee which said, "it is in...

Television TV Channels Sports
Q3-16: DIRECTV mitigates AT&T U-Verse TV subscriber numbers fall

BENGALURU: AT&T acquired DIRECTV added 323,000 net subscribers and hence helped mitigate the company’s Entertainment and Internet Services Group (Entertainment) segment’s loss of 326,000 U-Verse subscribers for the quarter ended 30 September 2016 (Q3-16, current quarter). About 70 percent of...

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories